What Is The Markup On Flowers?
One of the greatest blessings in our industry is that there is a go-to formula for sorting through pricing. So there is always a template available to know the markup on flowers.
It’s been tested by floral designers around the world and applies to every designer, regardless of qualifications and experience. And it applies whether you work from your kitchen counter, fancy garage studio or have a beautiful main street shop.
What is the markup on Flowers? Here’s the formula most florists follow.
Everyday Flowers: Wholesale x 3 + time
Weddings + Events: Wholesale x 3.5-4 + 30-50%
Now, don’t be surprised if when you start using this formula for pricing your designs, you see your brain totally freak out.
That’s precisely my experience.
I’m a traditionally trained florist. I’m fully qualified and have all the paperwork to show ya. But even with that, even having been taught by some of the most successful business owners in our industry, I still wasn’t convinced I could charge that much.
When you start to do the math, you see that the retail price adds up really quickly.
You end up in the 100s, 1000s and 10,000s before you even blink an eye.
But here’s the most important thing to remember: the formula works. It’s been tested by 1000s of designers in our industry around the world and it can easily be adopted by new and veteran florists alike. It can be used as the benchmark for pricing no matter your experience or expertise.
Of course, I know exactly what it’s like to think “I cannot charge that much.”
Do You Struggle With Pricing?
I struggled so much with my confidence in the early years of our flower business. I was convinced I could not charge full price; there was no way, little old me, was in the same league as those fancy big city designers. I also assumed my customers wouldn’t be willing to pay “that much.”
If this sounds familiar, you’re not alone. You’re definitely not the only floral designer who struggles with pricing. There are thousands of us scattered across the globe.
This is precisely why, on this week’s episode of the Thrive Podcast, I take a deep dive into confidence + pricing (check it out below).
Struggling With Confidence + Markup On Flowers
One of the biggest challenges we face in our industry is that no one talks about pricing. Pricing is a super secretive hush-hush aspect of our industry and we’re all afraid to step out and share our magic formula (except me!).
But that entire approach backfires. Because floral designers don’t openly talk about and share prices, we’re all left scratching our heads.
So then you see all these newbie florists popping up all over the place offering super cheap and heavily discounted prices.
Even more painful is to think about clients’ and customers’ experiences….have you tried digging up information on how much to budget for wedding flowers? It’s like trying to find a needle in a haystack. Or maybe even harder.
So many florists I know immediately turn around and get mad, wishing their clients came to them with more realistic budgets. In my experience though, if we’re not educating our clients on prices and what their money can get them, we’re not doing our job.
I've realised after a few years into this business that being open and talking about prices from day 1 is one of the most helpful things we can do for our customers.
Being open and sharing budget and pricing information with my clients (on Instagram and on our website) has landed us so many amazing customers. And the process of going from enquiry to paid booking takes little to no effort.
All because we talk about pricing with our customers. A lot.
But I know it takes courage and confidence to do that. Gaining confidence with pricing does take practice. It takes reassurance that what you’re doing in terms of markup on flowers is the right approach. You also need a proven system for pricing like a boss...which is precisely what I teach you inside my Flower Boss Bootcamp.
Need Help With Markup on Flowers?
My Flower Boss Bootcamp is the only program available to floral designers focused entirely on the business of flowers.
Yes, we talk about pricing. We talk about feeling confident with your pricing and how to effortlessly attract clients, without having to second-guess your pricing.
Learning how to show up as the badass flower boss you’ve been dreaming of is entirely possible. It’s not about having a shop front, more qualifications or gettin’ famous on the ‘Gram.
Confidence is all about levelling up your mindset and learning how to shift your mindset and show up as your most badass self.
Inside my Flower Boss Bootcamp, I give you my exact approach to marketing, we dig into getting crystal clear on your vision of success and you’ll be surrounded by floral designers who are navigating similar challenges to you.