You probably have them — a set of "rules" you've consciously (or unconsciously) created for how your customers are supposed to think and behave.
Perhaps they should:
- Know when peonies are in season
- Love flowers as much as I do
- Know what I mean by "burgundy"
- Send a thank you note after their wedding
- And so on and so on...
Becoming aware of, and then dropping, these expectations allows you to approach customers with a clean slate and be the most help to them.
And as y'all know, being as helpful as humanly possible is what will super-charge your business and make you more money.
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