Website Masterclass

Your step-by-step guide to creating a more effective, money-making website.

Take your business to the next level.

Establish yourself as a go-to florist, attract better clients and set your business up to make real money.

Hey, it's Kathleen!


Five years ago, I was in your shoes – trying to sort through creating a website, getting frustrated by the technology and wondering, was it really worth the effort?

Yes, yes, yes! It’s 100% worth the effort peoples. And now I want you to have it all.

My Website Masterclass provides you with the exact steps you need to build your own six-figure online floral design business.

Yes, you can build a website that helps you attract better clients, generate more leads and make real money. And yes, it’s way easier than you think.

This online course provides you with everything I’ve learned from running TWO successful flower businesses. It’s built exclusively for florists and I want YOU to have it.


Here’s what you’ll learn:

  • MODULE 1 – THE FOUNDATION: I share our proven strategy and give you step-by-step instructions for approaching the process yourself.
  • MODULE 2 – LOOK + FEEL: simplify your design aesthetic, skip past the overwhelm and find a look you love. Yep, you can do this in minutes!
  • MODULE 3 – TECHNOLOGY: I outline my ‘must have’ features and help you choose from all the options available.
  • MODULE 4 – FLOW + NAVIGATION: get the exact layout and page structure you need to follow to get more inquiries AND make real money.
  • MODULE 5 – CONTENT, CONTENT, CONTENT: I’m handing over all my favourite content ideas including exact headlines and tutorials for taking better photos. 

So how much does the program cost?

I wanted to build the course I desperately wished was available when I was starting out. A course this complete sells for $2,000 but…

Website Masterclass

  • +5 hours video content

  • step-by-step tutorials

  • templates for product listings, inquiry forms and online ordering

  • easy tech solutions

  • page layouts and headline must-haves


And it’s all outlined in my Website Masterclass #ForFlorists

What topics are covered in my Website Masterclass #ForFlorists?


Here’s what covered in my online course:


Step-by-step guides to ensure you focus in on all the right places.


Easy solutions to your most challenging content conundrums


Grab my go-to approach for attracting better clients.


Easy-to-follow guide to setting up a website that will make you real money.

Read the Frequently Asked Questions

Right now is a busy time for me; I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?

I completely understand that life gets busy and you have a lot on the go.

You will have lifetime access to this program’s materials (including the Guidebook PDF, live video replays, as well as the presentation materials).

So, you can come back to them as often as you like and revisit the concepts to match the ebb and flow of your business.

It will also help you get in the habit of working ON your business (as opposed to working IN your business). You’ll do this through weekly LIVE Training and LIVE Office Hours.

To get the most out of the course though, I do suggest participating LIVE – you’ll have direct access to Kathleen to ask her anything during the six-week program so jump in and take advantage.

How long will I have access to the content? Will the course expire?

You will have lifetime access to all the program materials! This means you can access the content for as long as you like – it’s yours forever.

The course is hosted within a private, paid online community called #ForFlorists. The $499 USD course fee includes 2 months free access to the community. You can extend your membership into the community for $27.99 USD per month after your first two free months. Or, you can choose to discontinue your membership – you will still have access to all the course materials through a Google Drive folder.

Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.

I completely understand life gets busy and you have a lot on the go at the moment.

You will have lifetime access to this program’s set of materials (including the PDF, live video replays, as well as the presentation materials). So you can refer back to the material at any time that suits you.

It also means you can come back to the materials as often as you like. Revisit the concepts to match the ebb and flow of your business.

To get the most out of the course though, I do suggest participating LIVE – you have direct access to Kathleen to ask her anything during the 60 day program so it’s definitely worth your while to jump in and take advantage of that during the 60 day course period.

I don’t think I can afford this course right now.

I completely understand the timing may not be right for you at the moment. You need to make the best decision for you and your business.

But I can tell you I wish this course existed when we first started our business – I would have avoided a lot of mistakes! It is one of the single best investments you will make in your business this year.

Most of our students earn the cost of the course back within just a few weeks. Plus, it provides clarity on where to focus your time and energy so you can stop second-guessing yourself and feel more confident.


I live overseas can I still join the program?

We have students from all over the world participating in the program – the fundamental formulas, sales process, templates and tools all still apply no matter where you live.

I am focused on funeral flowers and / or everyday flower deliveries. Is this program right for me?


As you know, Kathleen has deep experience across all areas of floristry. So, unlike other programs and courses, this one is specifically suited for florists who focus on areas beyond weddings and events.

During the program, Kathleen highlights examples specific to funerals, everyday flower deliveries, as well as workshops – plus she talks through how pricing works in each of these instances.


Will I be charged an additional transaction fee when I purchase the program?

The platform we use to host the course charges your account in USD. Whether or not you are charged an international transaction fee will depend on what country you live in and what your personal bank account fees are. Check with your bank to confirm.

I’m not very tech savvy, is this course still a good idea?

Absolutely yes! If you’re serious about building a profitable floral design business, getting your website set up must be one of your priorities for this year.

And it’s no where near as difficult as you might think – this course talks you through the ins and outs and hands over my exact strategy for building an effective website PLUS there are so many easy-to-use options available.

You can do this! And it’s much easier than you know.

Contact Us

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