Wondering how to promote floral business on Instagram? I'm here to help.
I used to be so intimidated and overwhelmed by all things Instagram. I used to look at the famous florists and think 'Wow, their work looks so effortless. They show up and make it look so easy.'
Meanwhile, I was struggling with finding halfway decent photos, knowing what to write in the caption and constantly second-guessing what I needed to do.
I spent so much time stuck, so much time wondering how to promote floral business on Instagram.
But then I started to look at things differently. I shifted my frame of reference.
Very specifically, I stopped focusing on what I thought I was supposed to do in comparison to my florist idols. I stopped worrying about what my competition was doing, I stopped dwelling in my own insecurities and self-doubt.
Change Your Perspective
When it comes to how to promote floral business on Instagram it's super important to remember that we're using Instagram as a way to attract customers. At the end of the day, Instagram is simply another way to market your flower business.
And when it comes to marketing, job #1 is to focus on your customers. It's time to get your self-doubt, your uncertainty and your fears out of the way. Hit pause for a few minutes and put yourself in your customer's shoes.
When you shift your perspective, stop focusing on yourself and start obsessing over your customers, it brings so much clarity.
It gives you guidance on what really matters when it comes to how to promote floral business on Instagram. No longer do you need to have the sexiest captions or worry about having the world best photos.
Instead, you can pour your heart into helping your clients, being helpful and making it easy for your customers to find the answers they're looking for.
You can play a totally different game.
Step Away From The Crowd
If you've ever spent any time deconstructing how most florists show up on Instagram, you'll see feeds filled with flower photos, pithy captions filled with a handful of emojis and, mostly, a lot of self-centred, look-at-how-good-a-designer-I-am posts.
This is how I thought we were all supposed to show up on Instagram.
But I realised that approach wasn't helping me get clients. It wasn't helping me streamline my systems and it definitely wasn't helping me show up consistently on Instagram.
All in all, that approach was just too hard.
So I came up with a totally different path. I decided to step away from the crowd, break with tradition and make my own rules for posting to Instagram.
Turns out, Instagram can be easy. When you shift your perspective and step away from the crowd, you can use your creativity to develop a better process – one that is (1) helpful to your customers (2) saves you time and (3) is actually fun (seriously!).
3 Time-Saving Tips: How to Promote Floral Business on Instagram
It's time to follow a new path, my friends! It's time to learn a better way to approach Instagram.
Here are my three favourite time-saving tips to help:
- Batch Your Posts + Plan Ahead – set aside 60 minutes in your schedule to sit down and plan your posts. I use Planoly to schedule and map out my feed. Decide ahead of time how often you want to post to your feed and then get to work making it happen. And remember, consistency is more important than frequency. Start with 1-2 times a week and go from there. It's better to post 1-2 per week x 52 weeks a year rather than 100 days in a row and then give up for 36 weeks.
- Use Stock Photos and Graphic Headlines as Images – Canva.com is one of the greatest shortcuts available to us and makes it so much easier to create a pretty feed and cohesive vibe on your feed. And, instead of posting a wall of your designs, switch it up. Be intentional with curating your feed and creating a sophisticated, cohesive vibe using a mix of stock photos and graphic headlines. (You also schedule your content using Canva.com, so if having it all in one place is helpful, this might be worth checking out.)
- Answer Your Customer's Questions – this is one of my favourite time-saving shortcuts when it comes to Instagram. Instead of wondering what to write or filling up that valuable real estate with a pithy, charming caption, use your Instagram captions to educate and inform your clients. It can be as simple as taking the very last question a customer asked and writing out the question + answer in the caption. Literally. (Yes, it really can be that simple my friends!)
Instagram is an incredible marketing tool to attract new customers and better clients to your flower business.
But one of the most important things to remember is we flower business owners get to play a totally different game. We can create a new set of rules because we don't need to worry about engagement or followers or cracking the algorithm.
If you're ever stuck wondering how to promote floral business on Instagram, come back to these three time-saving tips. They really do work!
Oh, and, if you want more Instagram tips for florists, check out this recent post on how to use Instagram Reels in Your Flower Business.
