How to Make More Money in Your Flower Business in 2022

How to Make More Money in Your Flower Business in 2022

Looking for tips on how to make more money in your flower business in 2022? You're in the right place!

For the longest time, I had this vague notion that "when the stars aligned" I'd finally be successful.

That concept is so disempowering.

It's like you gotta sit around and wait. And you talk yourself out of taking action a lot.

You spend heaps of time second-guessing everything, buying into the idea of "if it's meant to be" and you never step out of your comfort zone and try stuff.

But that line of thinking is so common in our society. And our industry.

That line of thinking is what stands in the way of your success. It's what's holding you back from creating the business you wanna create.

And, truth be told, it's the thing standing in the way of you figuring out how to make more money in your flower business in 2022.

Shift Your Perspective: How to Make More Money in Your Flower Business in 2022

Here's one of the best quotes I've heard from Mel Robbins recently:

Your dreams are your responsibility. No one is coming.

Seriously. No one is going to come to teach you all the things you need to know to grow that dream business of yours.

No one is going to do the work for you. That's up to you.

If you don't like the results of your business, take ownership of it and know you get to fix it. You don't need someone to come in and do that for you. You have what it takes to make it work. (How do I know? You're here reading this.)

Inside Flower Boss Academy, I refer to this concept as Owning Your Outcomes.

And yes, it feels a little uncomfortable at first. It's not something we're used to doing.

No doubt, if you're anything like me and you have a very well practised inner critic, when you first learn this idea, you're gonna wanna judge and shame yourself a lot.

Don't.

That's not the point of this shift in perspective.

This is about seeing how much power you have and how much authority you have over your life, your business and your actions.

You don't need to wait for someone to give you permission.

You don't need approval from your boss.

You gotta give yourself the official go-ahead, step outside your comfort zone and know that you'll have your own back no matter what the outcome is.

This my friend is the practice of Owning Your Outcomes. And it's one of the six essential skills every floral designer needs to cultivate to become a Flower Boss.

At the end of the day, when it comes to learning how to make more money in your flower business in 2022, it's time to see how much you've been standing in your own way.

The magic of this whole situation? If you're the one standing in your own way, you can do something about it and, quite literally, get you of your own way.

Again, this isn't about blaming yourself.

No one sits us down at any point in our lives and says "Ok, let's talk about how to own your outcomes."

Nope.

Instead, we were all conditioned to believe someone needs to come along to rescue us (a.k.a. the media) or wait and give us permission (a.k.a. our educational system).

In reality though, none of that is helpful when it comes to you being able to take your business to the next level.

The best lesson of the day: reminding yourself you have a choice.

You can choose to wait for someone to come along and save the day. Or you can decide that you have what it takes to figure this out and you will learn how to make more money in your flower business in 2022.

If you wanna dig into this work more, check out this week's podcast episode – Willingness to Be Wrong

Inside This Week's Podcast Episode You'll Learn:

How to cut through the disappointment of not liking your results and build the habit of taking action

How to take ownership of your outcomes and increase your capacity to be wrong

The surprising 'a ha' I had a few weeks ago, reflecting on my biggest business mistakes and the lessons I've learned since

Why having a willingness to be wrong will help you get results faster

Listen to the full episode here

 

Full Episode Transcript

 

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How to Make More Money as a Farmer Florist

How to Make More Money as a Farmer Florist

Wanna learn how to make more money as a farmer florist? You're in the right place.

Over the past few years, I've worked closely with farmer florists from all around the world. It's been such an honour to watch them grow and really evolve how they show up as business owners, designers and industry leaders.

Truth be told, there are a lot of common mindset blocks that many of my Flower Boss Academy members share – but there are two very specific scarcity stories that farmer florists struggle with.

But First, Some Context.

Now, here's the thing, we're all human beings. We all have a human brain.

Your brain's job is to think. It's what it does day in and day out and it offers up something like 60,000 thoughts in the run of a day.

Of those 60,000 thoughts, 80% are negative and 95% are repetitive thoughts.

And here's the real kicker...every one of us walks around thinking "our thoughts" are "the truth".

We accept every one of those 60,000 thoughts as unarguable facts.

Except they're not.

They are just our brain's default (likely negative) interpretation of the situation.

It's these repeated, negative stories that stand in the way of us creating the results we want to create in our businesses (and our lives).

Here are a few of my favourite examples that many struggle with...

  1. I cannot charge that much.
  2. My area is too competitive for me to charge full price.
  3. Pricing is hard.

Now here's the fun bit: none of these things is the truth.

If you were to ask 100 florists, there's no way they would all agree (particularly if you ask the amazing humans inside Flower Boss Academy!).

The profits in my business finally took off after I learnt the idea that those thoughts aren't actually 'facts'. That they were just stories I was telling myself – stories that "felt true" because I had been telling myself the same scarcity-based narrative for so long.

For years, I walked around believing each one of these stories. It's these stories that stood in the way of me creating the results I wanted to create in my business.

Why? Well, when you tell yourself 'You can't charge that much,' you feel unworthy and undeserving. When you feel unworthy and undeserving, you give away your work. You offer discounts. You don't pay any attention to how much you should be charging and you just stay stuck in the spiral of underearning.

The result? You wake up each day trying to convince yourself that it must be enough just to love your work. And you don't even learn that you can charge more and how to charge more. (Hello, Starving Artist persona!)

It's scarcity thinking at its best. You are not broken and there is nothing wrong with you.

This experience is how your primitive brain behaves without any sort of adult supervision. Just the fact that you can think about what you're thinking about means you can decide to think anything you want.

It's literally about making the choices between allowing your default thinking to stay stuck in "I cannot charge that much" versus "Maybe it's possible I could charge the same as Kathleen does."

The truth is, you can choose to believe anything you want. You can decide to believe Santa exists. No one can stop you.

So, you can choose to believe that pricing is hard and you cannot charge to the industry formula.

Or you can get to work changing your money story and getting out of your own way so you can watch your profits increase.

How to Make More Money as a Farmer Florist

How does this all relate to making more money as a farmer florist? Well, here's the short version.

When it comes to learning how to make more money as a farmer florist, there are two important mindset shifts you gotta make:

  1. Shift out of the default 'farmer' thinking and into a 'floral designer' mindset
  2. Start appreciating the additional value you bring to the table because you know exactly what's gone into each bloom you grow

Here's one of the most powerful mindset shifts you can make in your business and one of my most favourite questions to ask farmer florists who are struggling with money...

Who do you get to become if you believed your flowers are more valuable than the ones available at the big wholesalers or the grocery store?

I dig into this and much more in this week's podcast episode – 2 Mindset Shifts Farmer Florists Must Make in Order to Increase Your Profits.

Inside This Week's Podcast Episode You'll Learn:

How to make more money as a farmer florist today

One of my favourite shortcuts for believing your 'home-grown blooms' are more valuable than the fanciest flowers you can get at the wholesalers

How to step out of the farmer's mindset and into the premium, floral designer's mindset

Step-by-step examples to help you rewrite your 'making money' scarcity stories

Why you don't have to make the trade-off between creativity, passion and money

Listen to the full episode here

Full Episode Transcript

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