Florist Website Templates

Florist Website Templates – Avoid These 5 Mistakes

Confused by all the florist website templates? You're not alone.

In today's world of DIY website solutions like Shopify, WIX and Squarespace it's easy to get overwhelmed.

Particularly when you're just starting out and trying to do it all yourself.

No doubt, you've even asked yourself, is it worth it? Kathleen, do I really need a website? Is it that important?

YES!!!!!!

Your website is your single most important marketing and sales tool. In today's online shopping world, your website is more important than having a shop front or studio space.

But yes, sorting through all the options and trying to figure out florist website templates has a steep learning curve.

And I'll be the first to admit my journey to building a profitable flower business hasn't been easy. I didn't come out of the whom knowing all the things and I definitely didn't understand the world of websites.

I am a totally self-taught web person. I've learned everything I know from trial and error (and lots of random strangers who are great at teaching stuff on YouTube).

Florist Website Templates – Avoid These 5 Mistakes

Mistake #1: Picking a Portfolio or Photography Template

It's so tempting to pick one of those pretty, high impact websites, isn't it? This is exactly what I did on my first website. But then I got partway through the set-up and realised I was missing out on so much additional functionality.

What template should you look for? A restaurant template. The flower business + food business share so many similarities and using a restaurant, cafe or bakery template gives you access to so many shortcuts to make setting up your website heaps faster.

Mistake #2: Getting Sucked in By the Pretty Default Photos and Colours

The beauty of using a website template is that it shows you what the end product could look like. Except most of the images, content and colours supplied in the default templates still need to be updated by you.

I know exactly what it's like to feel uber frustrated when you find a pretty template and then try to go through the process of updating it with your own images...after what feels like hours of searching and editing you feel totally heartbroken and frustrated, hating all the images you have.

My favourite shortcut? Use stock photos to get you started. Then once you've got the first iteration up and running, invest in a brand photoshoot to really take your images to the next level.

When it comes to free stock photos, check out unsplash.com and pexel.com. But it's also worth checking out the paid version of canva.com. Alternatively, my go-to place for premium stock photos is creativemarket.com

Mistake #3: Overthinking the Words

At the end of the day, most of the words on your website are going to be dictated by the whole world of SEO.

This is particularly true for key headlines. So, instead of having 'Romantic, Hand-Crafted Flowers' as your H1 heading. You'll want to use something super functional like, 'Chicago Florist' – and then use your graphics, typefaces, and images to communicate the 'romantic, handcrafted' vibe.

Mistake #4: Too Many Image Galleries

I wish I had known this one from the beginning, but the whole project of creating big image galleries is a thing of the past.

Yes, your images can be a great way to get found on search but I found those big image galleries were a bit of a waste of time. It took me forever to format, upload, label and write in the descriptions. And my design aesthetic kept evolving so I find I always need to go back and remove old photos. All in all, it was all just too much fuss for me.

What did I do instead? I found linking in my Instagram feed was a better and easier solution. Set it up so your homepage, main service pages and your about page all have a snapshot of your latest 5-6 images from your Instagram feed. That way you can have a super simple page layout, but because the page brings in your IG content, it's constantly kept up to date and the images feel fresh. Yes, yes and more yes!

Mistake #5: Set It and Forget It

After you've searched through all the florist website templates, there is a big push at the beginning to get the first iteration of your website done and yeah, we all go through big overhauls any time we update our brand and level up our mindset.

But I also make it a regular habit to go in and make updates. And I do this almost every single week.

I'm constantly making tweaks and changes to my website. I truly believe there is no 'done' when it comes to our website and content.

For example, if you're offering daily deliveries and know you need to update your prices. Do it today. Right now. Don't delay!

Want more good stuff? Check out this blog post: How to Conquer the Google Game

Want more tips to help you sort through your website?

Getting your website is an epic task. There are 8,000 details to think through and the learning curve with the tech can feel like a lot. It's OK, we're here to help.

In my experience, getting your website sorted is an even bigger undertaking than fitting out a flower shop. But I promise the reward is 100% worth it!!! Your website can be your single most important sales and marketing resource and, for us, it's been one of the best investments we've made in our business.

Be sure to check out this podcast episode: How to Attract Bigger Budget Clients in Your Flower Business

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Online Flower Business Tips

Online Flower Business Tips – 5 Steps to Success

Looking for online flower business tips? You're in the right place. If we've learned anything from 2020 + 2021, it's that if you want to have a successful flower business, being online is a must.

No longer is having a cute little brick and mortar shop the secret to success. In order to get customers and grow your flower business, we gotta level up our online marketing skills.

Even though we had a physical flower shop, we conquered the online game early on in our business. It's one of the reasons our business was so profitable.

So, I thought it might be useful for y'all if I put together five lessons, five online flower business tips to help you cut through all the confusion and see what matters most when it comes to growing your business.

Know this: the whole world of online flower business tips can be overwhelming.

There is a lot to learn. The learning curse is steep.

Setting up a successful online flower business requires a lot of Googling, trying stuff, stepping outside your comfort zone and embracing technology. But it's worth it. I promise!

The Most Important of All Online Flower Business Tips: The Same Pricing Models Apply

One of the biggest mistakes to avoid is not pricing correctly. It's really tempting to think all your customers want is cheap flowers and low-priced options but they really don't. (After all, that's what we as consumers are bombarded with every day, right?)

Now, just because you're not forking out for high street rents doesn't mean you don't need to follow the same pricing model.

I'll encourage you to keep things super simple and just decide that you too can follow the same pricing model as those who have a fancy shop.

As a business owner, you've got enough to think about and enough new things to learn that keeping pricing simple is one of the best gifts you can give yourself.

Once you accept that pricing can be simple, then you can shift your energy to learning all the other things – the things that will help you get customers and grow your business. Things like, figuring how to set up a new website, sorting through your online catalogue and conquering SEO is complicated enough.

You don't need to compound that by second-guessing your approach to pricing.

The fact of the matter is, even if you did have a physical retail shop, in order to get the volume you need to run a profitable flower business, the majority of your customers are going to be ordering from out of town anyway.

So they aren't even going to set foot in your shop anyway. You working from your garage makes no difference to them.

Just decide today, right now, that the industry-standard approach to pricing applies to you too.

Tip #2: Your Website is Your Most Valuable Asset

This is true whether you have a shop or not. In today's world, more customers are shopping for florists online, which means your website is your single most important asset to your business.

Having a full functioning online ordering system is a must. Having a mobile-friendly, responsive website is also mandatory. Being able to go in and update your prices, adjust the content, announce closures and sort through your images is also important.

When it comes to learning online flower business tips, a Facebook page or Instagram profile is not the same as a fully functioning website. Yes, they can be helpful (see Tip 5 below) but in today's digital age, you gotta get your business online and fully transactional.

The truth is, humans are lazy. Your customers are lazy. They want to be able to place their order in as little as three clicks. If they need to send in a form or place an enquiry and wait for you to respond, they're just gonna pass and move on to your competition.

Tip #3: Set Your Sights Higher

When it comes to getting your website sorted, it's the perfect time to step out of your comfort zone and set your sights higher.

The first impression you make with your customer matters. A lot. How user-friendly your website is, how easy it is to navigate (on desktop, mobile and tablet), the overall vibe and level of professionalism all contribute to gaining trust with your next customer.

That trust is what instils your customers to finally buy, to put in their credit card info or send through that enquiry form. If your website isn't top-notch if it doesn't feel professional and high quality, you're going to miss out on a lot of money.

Now, that's not to say you need to spend 10s, or 100s of thousands of dollars on it. But having beautiful photos, easy-to-read typefaces and a great layout matters.

Better yet, set up your website for the business you want to have in the future. Don't limit yourself to what your business looks like today.

Tip #4: Win the Google Game

I know it's easy to get swept up in the Instagram, Facebook, Tiktok, Pinterest world. But when it comes to getting customers, attracting clients and getting found online, Google matters.

Set up your Google My Business listing, sort through the details of SEO and, if you're doing daily flower deliveries, get yourself set up on Google Ads.(Be sure to check out this recent blog post to learn a few insider secrets for Google Ads.)

It's not enough to have a website, but getting found, being accessible and getting on your customer's radar is just as important. Google makes that possible.

Tip #5: Use Social Media to Bring Your Customers Behind the Scenes

Love or hate it, social media is here to stay. And if you run a business, having a social media presence is a standard of entry.

Better yet, social media is a great way to build more trust and provide guidance and expertise to your future customers. It's a way to show your customers you're alive + ready to help them.

Use Facebook to build relationships with your local community. Use Instagram posts to showcase your work and provide expert advice.

Post to Instagram Stories to showcase what's in season, show your customers you're open for business, share what's new in-store and bring them behind the scenes.

Want more helpful tips? Check out this super helpful YouTube video we put together a few months ago: Easy Instagram Story Ideas for Flower Business Owners.

Want more tips to help you conquer digital marketing for florists?

Learning to navigate all things Google, sorting out your website and coming to terms with the fact that being a floral designer + business owner requires us to learn a lot is just one piece of the puzzle when it comes to making more money in your flower business.

What no one tells you about being a human being and running a business is that your success comes down to your mindset, learning how to overcome limiting beliefs, navigating imposter syndrome and continuing to show up even when things get hard.

I stayed stuck for so long in my business because I was waiting for things outside of me to change. I signed up for all the workshops, did my formal certification and have invested a huge amount of money in learning the craft of floral design. I wish someone had told me sooner that learning the art of being a creative entrepreneur, learning how to step into the role of CEO and embracing the discomfort of personal growth...those are the real secrets to building a thriving business.

At the end of the day, no one really cares whether we're formally trained, have all the credentials in the world or if we can claim "expert status". Our customers just want to know we can help them solve a problem. But every florist I know has struggled with imposter syndrome at one time or another.

If that's you, you're in exactly the right place. Be sure to check out this recent podcast episode:

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