How to Raise the Prices in Your Flower Business

How to Raise the Prices in Your Flower Business

Here's a question I get asked a lot: "Kathleen help!!! I'm not sure how to raise the prices in your flower business?!?!?"

Welcome to 2022, peoples. Petrol prices are rising. Staff costs are increasing. And wholesale flower prices keep going up. What's a florist to do?!?!?

If any of these questions have ever crossed your mind, you're not alone. You might be searching high and low for answers to questions and wondering about things like: What should I do about inflation? What do I need to know about raising fuel prices? Flower prices? Delivery prices? Labour prices?

You might be thinking, "Everything keeps going up. I don’t know how to counter that effectively."

You're not alone!

It's kinda like the last 24-36 months have put all of our self-doubt and fears under a magnifying glass. Maybe you're like so many florists, and last year was the year you finally wrapped your head around charging the right premium.

And now, in 2022, you're faced with rose prices almost twice what they were a little while ago. So, you're back to feeling riddled with doubt, second-guessing your approach and walking around on eggshells, afraid to raise your prices.

I'm here to help!!!

The Quickest Approach: How to Raise the Prices in Your Flower Business

Here's my simplest answer to the question, "How to raise the prices in your flower business"...don't be alarmed cause it's stupidly simple.

You. Just. Raise. Your. Prices.

Seriously.

You grab a pen and paper and you sit down and do the math. And then go into your business update your prices.

And you do that right now.

You don't need permission. You don't need a special form to make it happen. You don't need to wait until Monday or the first of the month or the beginning of the next financial year.

As the kids at Nike say, Just Do It.

Of course, it's way easier said than done, right?

For most of us, when we're told to just go rip the bandaid off, it brings up all kinds of uncertainty and self-doubt. Unpacking those stories is the real task at hand (welcome to being a human being with a human brain!).

So, here's my 3-step solution to making it work...

Step 1: Get Curious

When it comes to thinking about what's standing in your way, what's preventing you from simply going out and doubling your prices, you might feel as though there is some sort of invisible force holding you back.

That invisible force is your limiting beliefs.

We all have them.

It's that little voice in our head that comes up with dozens of seemingly valid reasons why we shouldn't just rip the bandaid off and raise our prices.

Maybe that little voice in your head is saying, "You'll lose all your customers" or "This won't last forever. Just ride it out."

Or maybe it's saying, "No one else is raising their prices. You shouldn't either."

Job #1 when it comes to taking action and learning how to raise the prices in your flower business: get curious about what little voice is offering up to you.

And do this from a space of compassion and curiosity – this is all about making space for fear and doubt. Continuing to beat yourself up and talk down to yourself ain't gonna help the situation. (Trust me, I've tried that approach!)

How do you do it? Easy, grab a pen + paper and start writing down all the stories you're telling yourself. Every single reason your brain is offering up.

All of them. Don't judge them. Don't beat yourself up for any of it. Just get curious.

Once you've filled a full piece of paper with all your thoughts, you'll begin to see that it is just that: a buncha thoughts. It's all a bunch of stories we're telling ourselves to stay safe.

Again, nothing has gone wrong here. You are a human being with a human brain and this is how the whole thing is programmed to operate.

Just the simple act of getting the words out of your head and onto paper is one of the powerful mindset management tools we can use. You start to regain your authority and power of your thinking just by seeing the words on paper.

And you start to look at the stories differently when you can actually "see" the words in front of you. It puts you and your prefrontal cortex back in the driver's seat. It's the first step in the process of learning how to raise your prices in your flower business.

Step 2: Flip the Script

One of the most fascinating features of your human brain is that it will continue to be on the lookout for evidence to support your own belief systems. Even if those belief systems aren't serving us, it's how your brain is programmed to operate.

For example, if you're telling yourself, "No one else is raising their prices therefore I can't either." Your brain is always on the lookout for proof that the story is true.

It's like a self-fulfilling prophecy and keeps you stuck in your under-earning cycle.

The beautiful thing is that the reverse is also true. You can intentionally build an entirely new belief system by finding evidence of a new story, a more empowering perspective.

This is what I call "Flip the Script".

Instead of finding examples of businesses that aren't raising their prices, be on the lookout for businesses that have.

Here's two of my most favourite examples from the past few months:

  1. Ikea – I bought this bookshelf 18 months ago for $199 AUD. Today, it retails for $269 AUD. That's a 35% price increase in just over a year.
  2. Petals Network – when I first started flowering, Sweet Thoughts was one of the cheapest flower arrangements we made. In 2015, the smallest size retailed for less than $40 AUD. Today, the smallest size is listed for $82 AUD. That's a 105% price increase.

Now it's your turn.

As you're navigating the day, go out of your way to find even more examples of businesses whose prices have increased.

Once you start to look for it, you'll start to find lots of examples (and no doubt, the petrol station is a great place to start)!

Step 3: Raise Your Prices

The best bit about raising your prices is that you actually don't need to wait until the beginning of the week, the beginning of the month or the beginning of the quarter.

You can go in right now and update your pricing.

No explanation is required.

Now, don't be surprised when your brain tells you it cannot be that easy. (Remember, nothing has gone wrong if you hear that little voice in your head saying "Oh it cannot be that easy" or "What will my customers think?")

The truth is, your most valuable customers won't be surprised by a price increase. And yes going in on a random Thursday and updating your prices really is as simple as updating your prices.

Back to Basics: Looking for my step by step guide to pricing your floral designs? Check out this helpful blog post Florist Pricing Worksheets

Let's Go Deeper: How to Raise Your Prices Like a Boss

When it comes to taking action and learning how to raise the prices in your flower business the #1 reason we avoid doing anything is based in fear.

Fear that all the customers will go away. Fear that you'll be too expensive. Fear that you'll never get another paying customer again.

No, it doesn't matter if you're a brand new floral designer with zero qualifications or if you're a seasoned veteran with a fancy shopfront. We all have these thoughts pop up.

Why? Cause you're a human being and you have a human brain. And here's the secret to being a Flower Boss: learning to overcome fear and reframe your thinking is how you take action and raise your prices.

And it's exactly what I'm digging into this in this week's podcast episode.

Inside This Week's Podcast Episode You'll Learn:

Why most floral designers are afraid to raise their prices

How to overcome all the fear and take action

My step by step approach to increasing your prices

My exact approach to communicating your price increase to your most valued clients

Listen to the full episode here

Full Episode Transcript

 

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How to Wedding Florist Consults

How to Wedding Florist Consults With Ease – 5 Questions to Ask Your Clients

Struggling to figure how to wedding florist consults? Here's my go-to approach to making it easier for you (and your prospective clients)!

In 2018, I must have held the record for most wedding consults done and the least number of bookings made.

When it came to figuring out finding answers on "how to wedding florist consults" I was so lost!

Seriously. It felt like a crazy hamster wheel where I would show up for the consult, ask the questions, tell them I'd send them the quote and then either get ghosted or finally hear back that they went with someone cheaper. It was happening to me every single week.

Overcoming that challenge taught me so much and, most importantly, it got me to question how I was consulting my client consults and finding new, more efficient ways to do things.

Since that time, I've really mastered the art of the wedding enquiry process and started to really see that the process of how to wedding florist consult itself isn't the end-all, be-all. Rather, it's just one step in the customer experience we're providing our clients. It's like that one meeting is simply one piece of a bigger sales process, an experience you're providing your clients.

Rule #1: There Is No One 'Right' Way To Do Consults

We all have different strengths and different personalities. Don't shy away from that and don't assume that someone else's template is going to fit you perfectly.

Instead, I want you to think about your wedding consultation process as something that is intrinsically yours, built on your strengths and structure in a way that makes it easy for you to navigate.

Make your wedding flower consult process your own and, remember, you can forever be refining it, changing it and adjusting it.

Below, I've mapped out my five favourite questions to ask clients during a consultation – feel free to use them, try them out for yourself. But also, don't feel you must stick to this formula. Make the questions your own. Play around with the specific words you use and the order you sort through the details with.

At the end of the day, the most important thing to remember when it comes to wedding consults is that this is about building a relationship. You want to show up with professionalism and focus on building trust, really getting to know your clients and understanding what makes them tick.

As crazy as it sounds, how you navigate your consultations can set you up for a huge amount of creative freedom. If you can get a sense from your clients about their vision for the day, their priorities, what they're worried about and really dig into their priorities, you'll get such a clear picture of where you can push the creative experience and where you need to stick to a specific box.

BONUS TIP: Not sure what to include on your wedding flower enquiry form? Check out this YouTube Video: 3 Questions Every Florist Should Include On Their Enquiry Form

How to Wedding Florist Consults: 5 Questions to Ask Your Clients

QUESTION 1: Paint me a vision for the day. How do you see the day unfolding?

I like to lead with this question for two reasons: yes, it's helpful to get them to explain how they see their day going. But just as important: get them talking, have them share their vision and dedicate a bit of time getting comfortable with one another at the beginning of the session.

This question is all about setting the tone for the consult and building rapport. Your clients are as nervous as you are. Use the first 5-10 minutes to settle in, generate excitement and build that personal connection.

QUESTION 2: What are you most excited about on your wedding day?

This one question is incredibly powerful because it shows you where their values are and what really matters to the two of them.

A word of warning: don't be surprised if they aren't quite sure or they each have sort of conflicting ideas of what matters.

Not having a clear answer to this question is super common and in fact, it presents you with the opportunity to become truly indispensable.

Be the one who helps them sort out their priorities and they will take your guidance and input on all the things (particularly when it comes to prioritising budgets, colour palettes and flowers to feature).

Don't be shy about sharing your point of view and bringing them back to the task at hand: prioritisation.

QUESTION 3: What is your budget?

Yes, talking about money can feel uncomfortable but this one question serves your clients as much as it serves you.

This is one area I really shied away from in the early years of my business. I didn't want to talk about money and I didn't want to feel the awkwardness. But I know, my hesitation to talk about budgets is one of the reasons I wasted so much time and got ghosted by so many clients.

Now, just like you, most humans hate talking about money. This is true for your clients as well.

Your clients are going to feel embarrassed to bring it up and might even be filled with a sense of shame because they are convinced they don't have enough money (this is true no matter how small or big their budget is).

HOT TIP: I like to include this question on their initial enquiry form to avoid that uber awkward first money conversation. It's much easier to repeat the information from their initial enquiry form than it is to have them be the first to throw their hat into the ring.

At the end of the day, 99% of our clients don't have enough money to afford their entire wish list (that's why it's called a wish list, right?).

That's OK. Remember, you are the expert. You're there to help. Make it your goal to pass along your guidance and expertise and give them the information they need for them to make the right decision for them.

QUESTION 4: What is stressing you out the most?

This question is there to really built trust and create a better bond between you and your clients.

I've found that most couples getting married don't feel like they have enough people advocating for them, cheering them on or giving them the support to make decisions from a place of empowerment. Instead, they're trying to make sure they're not hurting anyone's feelings or hoping mum doesn't blow a gasket when she hears how much that archway is.

Become your client's #1 fan and be their #1 cheer person. They'll love you for it!

In addition to building a better bond with your clients, this question is really helpful to give you a bit of a heads up as to what to watch for on the big day.

Weddings bring up all sorts of emotions for all of us and it's helpful for us to know what we're walking into on the big day, right?

For example, it's super helpful to know if the bride is super stressed about being the centre of attention or if one of the pair is dreading what their Aunt Judy is going to do on the dancefloor.

Shortcut your progress and get access to the full suite of templates + how to guides with my Wedding Enquiry Masterclass. This course is part of the Flower Boss Bootcamp study vault. Join today and fast track your enquiry process!

QUESTION 5: If you could ask me anything, what would it be?

Yep. Give them a few minutes to ask any questions they might have. And give them permission to ask anything (quite literally, tell them it's OK if they think it sounds silly).

Remember, your clients haven't done this before (or if they have, they did 10+ years ago).

Be patient and shower them in kindness. A the end of the day, I have found this approach really does help set the foundation for being able to create an even bigger, better 'wow' client experience on the day.

Go Deeper: Wedding Consults Like a BOSS

It's normal to feel super intimated and overwhelmed navigating wedding consults. Most of us spend a lot of time worrying about how to respond to questions like "how many weddings have you done before?" or "show me your portfolio?"

We stay stuck, paralysed by our own insecurities and are afraid we're going to get called out as a fraud, feeling like an imposter. This is a totally normal human response when we're doing new things.

The remedy: create a plan for success.

Yes. When it comes to how to wedding florist consults, there is a simple formula to follow.

And it doesn't need to be super-duper complicated.

In this week's podcast episode I'm sharing some of my favourite principles for sorting through your approach to conducting wedding consult and giving you the tools to show up like a Boss at your next consult.

What you'll learn from this episode:

Why most florists approach how to wedding florist consults backwards (and how to make sure you're not!)

My five-part wedding consult framework

The fastest way to win a client's trust and book better clients – even if you're new

My #1 tip for showing up with confidence at your next wedding flower consult

Listen to the full episode here

 

Full Episode Transcript


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Florist Pricing Formulas

Florist Pricing Formulas

I've never met a florist who hasn't struggled with pricing.

Seriously. It's part of the journey from Backyard Betty to Profitable Polly.

I work with florists from every corner of the globe and every one of them, at one time or another, has struggled with feeling confident in their pricing.

For me, I struggled with pricing for the first three years. One day I finally hit rock bottom and realised I couldn't keep going the way I was going.

I didn't have enough money in my bank account to warrant the work I was doing.

I had to make it work.

I didn't have a Plan B. I didn't have a separate household income to support me. I didn't have time to get another job.

If I could turn back time to that old version of me, it would have been so helpful if someone had told me on day one of my business...

Kathleen pricing is actually super-duper straightforward. The math is easy. What's making it feel so hard is all the self-doubt and meaning you're adding to the math.

If some magic unicorn had walked up to me and whispered those words, I probably would have tilted my head and been like, "WTF are you even talking about?"

It certainly would have encouraged me to pause for a second and ask more questions (yes, about my approach to pricing but also, Why is there a magic unicorn here and does anyone else see this thing?!?!?)

I'm embarrassed to admit this but I was taught the florist pricing formulas before I even started my business. Early on in class we talked a lot about pricing and did a lot of math.

But what we didn't talk about was feeling so full of doubt, fearing rejection and what it's like to lack confidence in your prices.

I allowed all of that to lead the way in my business and it's what stood in the way of me making it work.

Stories We Tell Ourselves

You know that little voice in your head that says:

😬 I can't charge that much.
😬 I don't want to be too expensive.
😬 My customers won't pay that much.
😬 This area is too competitive to charge those prices.

Or...maybe your flower friends price have told you they only charge 3 x markup and so you feel obligated to fall in line.

Quite possibly you've got a little push back from your local flower peeps telling you anything higher than that isn't marketing compatible or competitive?

Welcome to the world of being a professional floral designer and business owner my friends. It's time to put your big girl pants on and step away from the crowd.

Do you want to be Backyard Betty or a Profitable Polly?

What no one tells you about running your own business is that it's going to bring up all of our fears, doubts and worries.

For florists, a lot of that starts with pricing.

We fear rejection.
We fear failure.
We fear standing out from the crowd.

All of that fear is normal. 100% totally completely normal.

You are not broken. There is nothing wrong with you.

But the mindset shifts away from Backyard Betty to Profitable Polly is how you go from exhausted, struggling designer to thriving business owner and creative entrepreneur.

For many of us, our pricing woes are compounded by the fact that our industry is super secretive. No one openly talks about pricing and trying to find specifics on florist pricing formulas online is nearly impossible.

The result: we allow fear to lead the way and set pricing based on emotion, not an equation.

Florist Pricing Formulas

Yes, there are a set of commonly taught formulas for pricing. They go like this:

DAILY DELIVERIES / SUBSCRIPTIONS
Wholesale x 3 + 20%

WEDDINGS / EVENTS
Wholesale x 3.5-4.5 + 30-50%

Deliveries, set-up and pack down are charged over and above this.

And yes, your wholesale line item includes your flowers, foliage and sundries (hard goods). And yes, as wholesale prices increase, so do your prices. It's the perfect market economy and you don't need to carry the burden for increasing costs of labour, transportation, fuel, or fertiliser.

These florist pricing formulas have worked for decades. Through all sorts of economic situations.

This year is no different.

NOTE: I find the above florist pricing formulas necessarily complicated and take too much time to sort through. Here are my super simple formulas:

Everyday Flowers = wholesale x 4
Weddings + Events = wholesale x 5 (or 6)

If you're struggling with your pricing, it's time to dig deep and get curious about the stories you're telling yourself.

How to Price with Confidence in Your Flower Business

Getting your pricing sorted is the foundation for your success – it's how you grow your business, build a team, upgrade your workspace, buy a new delivery vehicle.

Setting your pricing with profit in mind is a must if you want to build a sustainable, successful flower business.

But I also know it can feel like a giant leap into the unknown to sit down and do the work to raise your prices.

How do you go from struggling designer to thriving flower boss? Here are three powerful coaching questions to consider:

  1. What are you afraid of? If you raise your prices and send your next customer an updated quote, what is the worst-case scenario? Write it down. Articulate it and be really specific. You'll feel a shift right away in your approach with this one exercise.
  2. What is the downside in believing it is possible? Right now, your actions are being driven by the belief that you cannot charge those prices. Flip the scenario on its head and rewrite the story in a way that serves you. Get curious, what would happen if today was the last day you struggled with your pricing?
  3. If you let go of all the fear, doubt and hesitation, how would you show up differently? Who would you get to become if you stepped into your authority and knew you could not fail?

Remember, at the end of the day, pricing itself is super simple. The math is so easy your seven-year-old nephew could do it. (Grab my florist pricing formula worksheet here.)

It's what we make the prices mean that stands in the way of our success.

NOTE: If you're struggling to quote an event or full wedding set-up check out this super helpful blog post: https://littlebirdbloom.com.au/how-to-price-out-an-event-for-florists/

Pricing With Confidence: There Is An Easier Way

If you want to dig into this more, get support and blow your own dang mind with what's possible in your flower business, grab a spot inside my Flower Boss Bootcamp.

We talk pricing, marketing, sales and all the things you need to know to build a thriving flower business.

My Flower Boss Bootcamp is the ultimate business program for florists, teaching you the exact process to follow so you can effortlessly attract more customers and make more money.

FBB is the program #ForFlorists, to help you earn a living doing what you love and grow your business. That's because you'll be learning my proprietary blueprint for creating a successful flower business, getting more customers while doing work you love and making money.

Join us inside the program today and, together, we'll change the trajectory of your flower business.

Let's go!!

How much profit does a florist make?

How Much Profit Does a Florist Make?

Now, I’m not a financial advisor, tax guru or super fancy accountant so don’t go thinking I’ve got all the answers. I don’t. Definitely, talk to your financial peoples to get clarity on the specifics of profitability as it relates to your business. But I have been in the business for enough time to address the topic of how much profit a florist makes.

I know a lotta florists wanna know more about the ins and outs of profitability. This is why I thought it would be worth putting together a few notes and providing a super simple framework to help you understand profitability in your flower business.

I want to shed a little light on that super simple and powerful question: “How much profit does a florist make?”

What Is Profit?

First off, one of the most confusing things about learning money talk is that different people use different terms to refer to the same things.

It’s so confusing. So, before we jump into talking about profit margins and fancy ratios, let’s clear up a couple of language things and definitions.

What is profit? In its simplest form, it’s the difference between the amount earned and the amount spent in buying, operating, or producing something.

For us, it’s essentially your total sales minus your costs and expenses. The money that’s left is your profit.

You’ll also hear people refer to “net profit” (your profit minus your tax obligations) or “gross profit” (your profit not accounting for taxes owed).

Now, I’m all for simplicity. So I’ll just refer to profit as profit. And you can figure out your tax obligations with your accountant, OK?

Also, when I say “all your costs and expenses”, I mean everything. Rent, water, and electricity. Insurance, repairs and maintenance. Flowers, foliage and hard goods. Staff, taxes and mandatory contributions (if you have them in your state).

All of it.

And yeah, that list of expenses should also include your salary.

You read that right: there should still be money left in the bank after it’s all said and done.

This is where a lot of floral designers get led astray, assuming profit = personal income. Your salary, as a business owner, and your business’ profit are two different things entirely.

Yes ma’am.

Remember, your business is an entirely separate entity to you. Even if you are a sole trader/self-employed, your income is not your business’ income (even if you only do one tax return in the year).

Keeping them separate in your mind (and across bank accounts) is super helpful.

Here's One Key Business Lesson For You...

It’s important to understand that you need to have money to invest in your business to grow, reach new people, and elevate your brand.

Which is exactly where your profit comes into play. Your profit is what you’ll reinvest in your business to continue to expand your revenue and reach even more customers. Your business’ profit is the fuel for your business’ growth. 

With no profit, there is no growth.

How Much Profit Does A Florist Make?

The general rule of thumb I like to follow when we’re mapping out our costs and expenses is as follows:

  • Cost of Goods Sold: 20%
  • Operations: 20%
  • Labour: 20%
  • Taxes: 20%
  • Profit: 20%

Now, it’s by no means a hard and fast rule because the nuisances of your business will be different to mine. But when I’m looking at our business over 3 months (quarterly) or 12 months (annually), I find it a really helpful framework to follow. 

It’s simply a good guide. It allows me to keep things simple and make smart investment decisions.

It also gives us a general framework to follow to know to signal to us when we’re over-investing in staff, figuring out how much to allocate to rent or reviewing how much you’re spending on wholesale flowers.

Learning to manage our costs is an integral part of running a business. And every dollar we over-invest in advertising, product, rent or staffing is eating away at our profitability. And that means we’re limiting our growth potential. 

Not Meeting Your Profitability Targets As a Florist?

You’re not alone. It took me years to figure this out and I want to save you from the same headaches I created for myself.

Where to start? First things first. Review your pricing. 

I put this off for far too long. It’s one of the most important activities we can do in our business. Don’t wait till the next quarter or next financial year. Do it today.

(Check out this super helpful post to give you more detail on the ins and outs of pricing as a florist.)

Once you get your pricing sorted, the next task is to stay in touch with your costs.

I know learning the ins and outs of money can feel scary. But I’ve found it to be one of the most empowering experiences of my life.

When I let go of the judgement and started to just look at the data, I realised I was spending way too much on wholesale flowers and far too much on staffing. 

I paired it way back. I started to experiment. And so I limited my options and we rethought our staffing structure.

Then we started implementing changes slowly, started sorting through one piece of the puzzle at a time. And in a matter of weeks, I saw our bank balance begin to steadily increase. 

It didn’t take long to see that a change in our behaviour created a massive impact on profitability. And having access to more profit meant we could invest more back into the business and grow even further. 

It’s like a virtuous cycle. It’s so fun!

Shift Your Mindset - To Make Profit As a Florist

I work with floral designers around the world and know first hand, how easy it is to not make money as a floral designer.

There is a lot to learn when it comes to flowers + business and so little support for floral designers and flower farmers to learn the ins and outs of making money.

But it’s why I’m here. To help you move through the overwhelm and get focused on what matters most.

If you’re struggling to make money in your flower business, be sure to dig into this week’s podcast episode: #164 – I’m not in it for the money (and other such nonsense). Listen to the full episode at the bottom of the page.

Need Help Making Profit As A Florist?

I teach floral designers how to take charge of their business inside my Flower Boss Bootcamp. We dig into all things marketing and money and learn the ins and outs of running an empowering flower business.

The moral of the story: Flowers are fun. But so is making money.

My Flower Boss Bootcamp is the only program available to floral designers focused entirely on the business of flowers.

Yes, we talk about profitability. We talk about feeling confident with your pricing, learning to manage your costs, growing your business.

Inside my Flower Boss Bootcamp, I give you my exact marketing approach, we dig into getting crystal clear on your vision of success and surround you with like-minded business owners who are navigating similar challenges to you.

This program will change the trajectory of your flower business. I promise.

Click here to learn more.

LBB Blog Images -What is the markup on flowers?

What Is The Markup On Flowers?

What Is The Markup On Flowers?

One of the greatest blessings in our industry is that there is a go-to formula for sorting through pricing. So there is always a template available to know the markup on flowers.

It’s been tested by floral designers around the world and applies to every designer, regardless of qualifications and experience. And it applies whether you work from your kitchen counter, fancy garage studio or have a beautiful main street shop.

What is the markup on Flowers? Here’s the formula most florists follow.

Everyday Flowers: Wholesale x 3 + time

Weddings + Events: Wholesale x 3.5-4 + 30-50% 

Now, don’t be surprised if when you start using this formula for pricing your designs, you see your brain totally freak out.

That’s precisely my experience. 

I’m a traditionally trained florist. I’m fully qualified and have all the paperwork to show ya. But even with that, even having been taught by some of the most successful business owners in our industry, I still wasn’t convinced I could charge that much.

When you start to do the math, you see that the retail price adds up really quickly.

You end up in the 100s, 1000s and 10,000s before you even blink an eye.

But here’s the most important thing to remember: the formula works. It’s been tested by 1000s of designers in our industry around the world and it can easily be adopted by new and veteran florists alike. It can be used as the benchmark for pricing no matter your experience or expertise.

Of course, I know exactly what it’s like to think “I cannot charge that much.”

Do You Struggle With Pricing?

I struggled so much with my confidence in the early years of our flower business. I was convinced I could not charge full price; there was no way, little old me, was in the same league as those fancy big city designers. I also assumed my customers wouldn’t be willing to pay “that much.”

If this sounds familiar, you’re not alone. You’re definitely not the only floral designer who struggles with pricing. There are thousands of us scattered across the globe.

This is precisely why, on this week’s episode of the Thrive Podcast, I take a deep dive into confidence + pricing (check it out below).

Struggling With Confidence + Markup On Flowers

One of the biggest challenges we face in our industry is that no one talks about pricing. Pricing is a super secretive hush-hush aspect of our industry and we’re all afraid to step out and share our magic formula (except me!).

But that entire approach backfires. Because floral designers don’t openly talk about and share prices, we’re all left scratching our heads.

So then you see all these newbie florists popping up all over the place offering super cheap and heavily discounted prices.

Even more painful is to think about clients’ and customers’ experiences….have you tried digging up information on how much to budget for wedding flowers? It’s like trying to find a needle in a haystack. Or maybe even harder.

So many florists I know immediately turn around and get mad, wishing their clients came to them with more realistic budgets. In my experience though, if we’re not educating our clients on prices and what their money can get them, we’re not doing our job.

I've realised after a few years into this business that being open and talking about prices from day 1 is one of the most helpful things we can do for our customers. 

Being open and sharing budget and pricing information with my clients (on Instagram and on our website) has landed us so many amazing customers. And the process of going from enquiry to paid booking takes little to no effort.

All because we talk about pricing with our customers. A lot.

But I know it takes courage and confidence to do that. Gaining confidence with pricing does take practice. It takes reassurance that what you’re doing in terms of markup on flowers is the right approach. You also need a proven system for pricing like a boss...which is precisely what I teach you inside my Flower Boss Bootcamp.

Need Help With Markup on Flowers?

My Flower Boss Bootcamp is the only program available to floral designers focused entirely on the business of flowers.

Yes, we talk about pricing. We talk about feeling confident with your pricing and how to effortlessly attract clients, without having to second-guess your pricing.

Learning how to show up as the badass flower boss you’ve been dreaming of is entirely possible.  It’s not about having a shop front, more qualifications or gettin’ famous on the ‘Gram. 

Confidence is all about levelling up your mindset and learning how to shift your mindset and show up as your most badass self.

Inside my Flower Boss Bootcamp, I give you my exact approach to marketing, we dig into getting crystal clear on your vision of success and you’ll be surrounded by floral designers who are navigating similar challenges to you.

Click here to learn more. 

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