FLOWER BUSINESS

Flower Business Success

Are You Struggling To Make Money In Your Flower Business?

I’ve got great news – if you answered yes to this question, you’re in exactly the right place.  Yep. You’ve been searching high and low for guidance and support, wanting to learn exactly how to make money in your flower business.

Yep. That was me too. I know first-hand just how secretive this industry is. Everybody loves sharing photos of their finished designs and beautiful work but no one wants to talk about how they actually made it happen.

When I first started my flower business, I searched high and low for support. I signed up for so many workshops and design courses assuming that’s what mattered. I assumed being the best designer was how you built a successful design business.

Turns out, I was wrong.

Of course, when you sign up for a floristry course, you’ll learn about mechanics, colour theory and the principles of design. But none of that matters if you’re not gettin’ any customers.

There are so few places floral designers can turn to understand how they landed that client, navigated that enquiry and sealed the deal.

At the end of the day, that’s the stuff that truly matters, the stuff that will help you make money in your florist business.

Today, I am on a mission to transform this industry, to teach floral designers about the business of flowers.

Fast track your success – get access to my FREE Ultimate Guide to Making Money in Your Flower Business.

How To Grow Your Floral Business

When you decide to start a flower business, it’s important to remember it’s a business. As in a for-profit, money-making entity.

Making money is the point of your flower business.

I often see floral designer after floral designer after floral designer falls into the same trap I did. We assume that a flower business falls into a different category than any other business. 

That different rules apply to us. We believe we need to make sacrifices to build our portfolio and grow our following. 

Because this industry is so secretive, with nothing else to go on, we think investing in fancy styled shoots, having lots of Instagram followers and having our work published is what is going to help make us money.

I want to question those assumptions, to interrogate whether that’s going to get you the results you want in our business. Are those assumptions helping you make progress and move in the direction you want to go?

Need help? Check out this podcast episode: Thrive Podcast Episode #171 – The Finish Line

Floral Design + Marketing

Yes, floral design is a creative endeavour, but that doesn't mean it doesn't follow the same business principles as every other industry on the planet.

Telling ourselves otherwise is a lie. And it's so unhelpful for you as a business owner. 

Hands down, it's the biggest reason so many florists don't make it; they struggle for years to turn a profit and barely make enough to cover the bills. Personal income...what’s that?

This one storyline undermines all our efforts and very quickly gets in the way of anyone trying to transition a florist business from side hustle to a full-time florist.

In the end, it turns into a really expensive and heart-breaking hobby.

Like graphic design, copywriting, website design, your flower business is still a business – it's a business that happens to sell a creative service.

So, learning about business is how you grow your flower business. You don’t need to be the world’s most famous floral designer. You just need to be a smarter business owner.

Marketing Strategy For Your Flower Business

At the end of the day, marketing is all that matters when it comes to making money in your flower business.

I’ve learned first hand, you can be an average designer and make a lot of money in your florist business. It all comes down to understanding marketing strategy and business.

Marketing our florist business services can be super simple. The equation goes something like (1) we sort through where our clients are actively seeking out our services (2) tell them we can help them and (3) make it easy for them to buy from us. 

Of course, simple doesn’t mean easy. Particularly in today’s online marketing world.

The secret to success in your florist business? Remembering that the majority of your customers are going to find you online. 

A Shop Or Studio Space Doesn't Guarantee Success

Gone are the days of assuming a physical shop will help you attract customers. Today, the decision of having a physical shop front is less a marketing consideration and more an operational consideration.

That’s right. Having a physical studio or shopfront is no longer a requirement for success in our industry. (That became crystal clear in the chaos of 2020 didn’t it?) 

To build a profitable flower business, you need to learn the principles of marketing as it relates to the online shopping experience….regardless of whether you have a shop space or not.

Today, the success of your flower business is directly related to your appetite for learning online marketing strategies. Things like: how to set up your website, navigating the Google game + SEO, learning about hashtags and how to elevate your Instagram feed.

Building a successful flower business isn’t a design competition. It’s a marketing strategy competition. 

Online Flower Business Basics

Your website is your single most important marketing + sales tool. Hands down, it can make or break the success of your flower business. You can have a hugely successful florist business and have no physical retail space to speak of.

Yep. You read that right. 

Heck, even if you do have a physical studio space or shop, if you want to create a profitable florist business, having the right online flower business presence is mandatory. In today’s world, it’s the only way our small businesses have a fighting chance.

Of course, learning the ins and digital marketing is overwhelming. It’s so easy to get sucked into posting a few pretty pictures and assume that’s all that matters. (Check the box, done for another day!)

Turns out, just having a pretty website isn’t enough. We need to sort through the complexities of delivery date pickers, variable delivery and custom card messages. And that’s just the beginning. 

But, what’s the point in having a pretty website if no one can find it?

So your work doesn’t stop at your website and checkout forms. When you get that first pile or tech sorted, you get to shift your focus to learning about the Google game and SEO (Need some SEO help? Check out this super helpful YouTube video on SEO – SEO for Florists: A Beginners Guide). 

Think you’re done after that? Nope. No ma’am. 

From there, you need to dive into learning how to use Instagram and stay up to date with the constant changes to the features and make the most of the right pieces of the Mark Zuckerburg puzzle to effortlessly attract higher-value customers and land our dream clients.

As an aside, I am a person who used to hate Instagram. Hate. With a capital H. Until I learned that we get to play a totally different Instagram game. 

Yep, everything you assumed about how to show up on Instagram is a lie – we don’t need to worry about engagement or chase after followers or even worry about getting published.

Don't Give Up. Ask For Help Instead.

Of course, sorting out all things flowers + business is a lot. It’s why so many floral design businesses don’t make it past the five-year mark. In fact, more than 50% of small businesses won’t make it past year five. They throw in the towel too early. 

Why do most new businesses fail so early? Forbes.com posted an article a few years back sharing the eight reasons why small businesses fail.

At the end of the day, your florist business requires you to learn about business and marketing strategy. And in today’s world, 99% of what you gotta learn is online flower business marketing.

If you’re anything like me, when you fell in love with floral design, you didn’t dream you’d be spending your days sorting out SEO, Instagram hashtags and online catalogues, did you?

The Flower Coach For Ambitious Designers

There are so many places we can turn to for floristry guidance – we can sign up for online courses, go to workshops (check out our Byron workshop experience here) or go to formal training as a traditional floral design school.

But there’s nowhere to turn to when it comes to learning about the business of flowers. Until now.

I work with florist business owners from around the world in my Flower Boss Bootcamp. It’s the only online program available to floral design business owners focused entirely on marketing, money and managing your mindset. Learn more here.

Business School For Floral Design

I’m here to make it easier for you to understand what really matters when it comes to making money in your florist business.

We’ve packaged up the essentials, giving you the exact roadmap you need to turn your passion for floristry into a viable successful online flower business. 

Check out my Flower Boss Bootcamp here.

If you’re ambitious and already know you have what it takes to make money in your flower business, but you’re frustrated you’re not making progress this program is for you.

If you feel like you’re spinning in circles and wasting your energy on all the wrong things, check out my flower coach program. 

Free Course To Help Your Flower Business

If your mission is to build a successful online flower business, learning the fundamentals of floristry isn’t enough. Yes, I am a huge advocate of learning the fundamentals of floristry and flower care. But if you want to learn how to attract customers and make money in your flower business, learning about marketing and having a sound marketing strategy is a must.

I know how hard it is to find information about business + flowers, which is why I’ve put together this super awesome free course for flower business owners.

FREE COURSE – Ultimate Guide to Making Money in Your Flower Business

At the end of the day, the success of your flower business isn’t contingent on your floristry skills; it’s contingent on your ability to learn marketing strategy.

As unsexy as that sounds, it’s how you make money in your online flower business. If you want to make more money in your florist business, you need to build your business acumen and understand the intricacies of marketing. 

You Are Not Alone

I spent the first five years of my florist business spinning in circles. I wasted so much time and energy, spinning in self-doubt and uncertainty.

For years, I walked around assuming it was just me, that I was the only one struggling to make money in my flower business. Turns out, I was wrong.

Turns out there are so many designers experiencing the same challenges I experienced. I’m here to help you. To be the flower coach and fairy godmother you’ve dreamed of…but didn’t know existed.

LBB Blog Images -What is the markup on flowers?

What Is The Markup On Flowers?

What Is The Markup On Flowers?

One of the greatest blessings in our industry is that there is a go-to formula for sorting through pricing. So there is always a template available to know the markup on flowers.

It’s been tested by floral designers around the world and applies to every designer, regardless of qualifications and experience. And it applies whether you work from your kitchen counter, fancy garage studio or have a beautiful main street shop.

What is the markup on Flowers? Here’s the formula most florists follow.

Everyday Flowers: Wholesale x 3 + time

Weddings + Events: Wholesale x 3.5-4 + 30-50% 

Now, don’t be surprised if when you start using this formula for pricing your designs, you see your brain totally freak out.

That’s precisely my experience. 

I’m a traditionally trained florist. I’m fully qualified and have all the paperwork to show ya. But even with that, even having been taught by some of the most successful business owners in our industry, I still wasn’t convinced I could charge that much.

When you start to do the math, you see that the retail price adds up really quickly.

You end up in the 100s, 1000s and 10,000s before you even blink an eye.

But here’s the most important thing to remember: the formula works. It’s been tested by 1000s of designers in our industry around the world and it can easily be adopted by new and veteran florists alike. It can be used as the benchmark for pricing no matter your experience or expertise.

Of course, I know exactly what it’s like to think “I cannot charge that much.”

Do You Struggle With Pricing?

I struggled so much with my confidence in the early years of our flower business. I was convinced I could not charge full price; there was no way, little old me, was in the same league as those fancy big city designers. I also assumed my customers wouldn’t be willing to pay “that much.”

If this sounds familiar, you’re not alone. You’re definitely not the only floral designer who struggles with pricing. There are thousands of us scattered across the globe.

This is precisely why, on this week’s episode of the Thrive Podcast, I take a deep dive into confidence + pricing (check it out below).

Struggling With Confidence + Markup On Flowers

One of the biggest challenges we face in our industry is that no one talks about pricing. Pricing is a super secretive hush-hush aspect of our industry and we’re all afraid to step out and share our magic formula (except me!).

But that entire approach backfires. Because floral designers don’t openly talk about and share prices, we’re all left scratching our heads.

So then you see all these newbie florists popping up all over the place offering super cheap and heavily discounted prices.

Even more painful is to think about clients’ and customers’ experiences….have you tried digging up information on how much to budget for wedding flowers? It’s like trying to find a needle in a haystack. Or maybe even harder.

So many florists I know immediately turn around and get mad, wishing their clients came to them with more realistic budgets. In my experience though, if we’re not educating our clients on prices and what their money can get them, we’re not doing our job.

I've realised after a few years into this business that being open and talking about prices from day 1 is one of the most helpful things we can do for our customers. 

Being open and sharing budget and pricing information with my clients (on Instagram and on our website) has landed us so many amazing customers. And the process of going from enquiry to paid booking takes little to no effort.

All because we talk about pricing with our customers. A lot.

But I know it takes courage and confidence to do that. Gaining confidence with pricing does take practice. It takes reassurance that what you’re doing in terms of markup on flowers is the right approach. You also need a proven system for pricing like a boss...which is precisely what I teach you inside my Flower Boss Bootcamp.

Need Help With Markup on Flowers?

My Flower Boss Bootcamp is the only program available to floral designers focused entirely on the business of flowers.

Yes, we talk about pricing. We talk about feeling confident with your pricing and how to effortlessly attract clients, without having to second-guess your pricing.

Learning how to show up as the badass flower boss you’ve been dreaming of is entirely possible.  It’s not about having a shop front, more qualifications or gettin’ famous on the ‘Gram. 

Confidence is all about levelling up your mindset and learning how to shift your mindset and show up as your most badass self.

Inside my Flower Boss Bootcamp, I give you my exact approach to marketing, we dig into getting crystal clear on your vision of success and you’ll be surrounded by floral designers who are navigating similar challenges to you.

Click here to learn more. 

Untitled design (18)
GET IN TOUCH
6466,6377,6444,6452,6440,6448,6451,6377,6401,6377,6440,6443,6452,6448,6453,6407,6451,6448,6459,6459,6451,6444,6441,6448,6457,6443,6441,6451,6454,6454,6452,6389,6442,6454,6452,6389,6440,6460,6377,6387,6377,6458,6460,6441,6449,6444,6442,6459,6377,6401,6377,6412,6453,6456,6460,6448,6457,6464,6375,6445,6457,6454,6452,6375,6419,6409,6409,6375,6462,6444,6441,6458,6448,6459,6444,6377,6468
Your message has been successfully sent.
Oops! Something went wrong.