Mindset tips for florists

#1 Mindset Tip For Florists Who Struggle With Confidence

Looking for mindset tips for florists? You're in the right place, my friend!!!

But, before I pass along my #1 mindset tip for florists who struggle with confidence (and wanna stop feeling like a total imposter), there's one little itty bitty bit of insight I want to provide so we're all on the same page.

Why Being a Business Owner Feels So Awkward...

Here's the thing nobody tells you when you make the decision to start a flower business:

You're in charge.

On the surface of it, this doesn't seem like such a big deal but it is everything. Like yeah, E–V–E–R–Y–T–H–I–N–G.

It's this one thing that makes us feel like a fish outta water.

Every one of us has spent years, decades, being told by other people what to do. We grow up with our parents telling us the rules. Then we go to school and have teachers and advisors telling us how things need to be done.

Then we go to university or get a job...and there are more people telling us what to do.

Then, somehow we get this crazy idea to start a flower business and get our paperwork sorted and...NOBODY TELLS US EVERYTHING IS DIFFERENT.

But everything is different.

When you're the head honcho, the Flower Boss, the CEO, you are the one calling the shots, making decisions and need to take charge.

And that sh*t is awkward.

Being in charge, calling the shots, is not our normal way of being.

But that's OK. It's not a problem.

The secret to making it work is focusing on mindset tips for florists. (Also, if you're anything like me and you like a little positive voice in your head, cheering you on, be sure to check out my weekly Podcast #ForFlorists – it's a great resource to feel supported and know you're not alone.)

I Wish I Had Known...

The truth is, starting a business is actually super simple. You fill in some paperwork and check some boxes. Maybe you pay for some sort of formal registration. But really, it's all super standard stuff. It happens every day. Ain't no thang.

But nobody tells us the identity shift that is required. There is no popup box or 'please check here' to confirm that you understand that you are now the one calling the shots.

Nope.

And because nobody talks about this stuff, we all walk around feeling like total imposters and complete frauds (waiting for the flower police to show up and tell us we're doing it wrong.)

If that sound familiar, I'm here to tell you it's totally normal.

You are not broken. You are a human being with a human brain and that human brain of yours is working just as it's programmed to work.

That fear, doubt and uncertainty, it's to be expected.

Particularly when you make the decision to start a business.

Personally, I just wish someone had told me that the day you decide to start a business is the day that you're signing up to be a CEO – a Flower Boss – and that requires you to learn a whole new set of skills (way more than just what's in season and how to get good at design).

Mindset Tips for Florists

Here's the one thing I've learned in +10 years of running my own business: it's OK that being a CEO + Flower Boss feels awkward.

Feeling awkward is OK.

Feeling awkward is not a problem.

Seriously. It's not.

If you dig beneath the surface and do an itty bitty little bit of research on your favourite leaders, creative entrepreneurs and CEOS, you'll quickly learn that none of those people came out of the womb knowing how to do all the things.

Literally, they knew so little about what was "right" and what was "wrong". They just decided to show up, kept putting in the time and energy and figured it out one step at a time.

At the end of the day, they are no different to you and me.

They are human beings with a human brain. They also have moments of doubt, fear and uncertainty. That's a normal part of the human experience.

And yeah, when you show up to work today, you will have moments of "WTF am I doing here?"

If you struggle with confidence, you're not alone. That's precisely why I created Flower Boss Academy. Join today and get access to a supportive community of flower fairies, jump into live classes and get access to private 1:1 coaching every single week. Click here to learn more.

No doubt, those moments happen when you need to step up and be the CEO. And then you'll have moments of 'Hey this is kinda fun.' That's more likely to happen when you're designing, doing the flowering thing and being an employee in your own business.

This distinction is really really helpful – knowing there are times when you'll need to be a CEO and time when you get to be an employee. And learning how to jump between the two is one of my favourite shortcuts for making progress. In fact, you can use these two personas as a great hack for creating more confidence.

The truth is, this has been one of the most powerful mindset concepts I've ever adopted – and I use it in so many different areas of my business. It started with pricing, but since then, I've adopted the Employee v. CEO Mindset shortcut in almost every other area of my business.

If you wanna dig into this even further and get more mindset tips for florists, jump into this week's podcast episode – CEO v. Employee Mindset 2.0

Inside This Week's Podcast Episode You'll Learn:

✓ Why you need to think about being a good CEO and a great employee in your own business

✓ The real reason we stay stuck in overwhelm and confusion as business owners

✓ My #1 tip for conquering pricing, not overbuying at the market and staying consistent on Social Media

✓ My easy shortcuts for knowing when to step into the Employee role versus when to be the CEO

Listen to the full episode here

 

Full Episode Transcript

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Marketing / Mindset - 09/14/2022
How to Become a Good Decision Maker

Flower Boss Pro Tips: How to Become a Good Decision Maker

Looking for the inside scoop on how to become a good decision maker? You're in the right place!

More than 10 years ago, I remember hearing the story of Steve Jobs and his wardrobe routines. Every time he appeared on stage at an Apple launch, he'd always be wearing the same thing: black turtleneck, jeans + sneakers.

I'd imagine his closet is filled with all the same things – the most boring of boring closets.

Barak Obama did the same thing. When he was in the White House, he only wore blue or black suits.

I'm sure many on the planet might call it unfun and underwhelming...But my guess is those people don't run their business, right?

Decision Fatigue is a Real Thing

When it comes to learning how to become a good decision maker, here's one really helpful lesson to keep in mind.

Your human brain doesn't like making decisions.

It wants everything to be the same today as it was yesterday. Rinse and repeat. Rinse and repeat.

Why? Well, making decisions requires energy. You literally burn calories making decisions and that exhaustion you feel at the end of a big day, part of that is because you gotta make a lot of decisions all day.

If your primitive brain had its way, it would just tell you to do what you did yesterday. But as a business owner, you know that ain't gonna work.

When you run a business, you're in the hot seat. You're the one calling the shots, making decisions dozens, even hundreds of times a day.

The reason it feels doubly tiring is that you're actually making decisions for two (1) yourself and (2) your business.

So, anywhere you can lean into routines and habits, the better.

If you're totally overwhelmed with making decisions in your flower business, come join me inside Flower Boss Academy. Get access to all my templates, tools and weekly live coaching so you can show up with more confidence and get good at being the boss! Click here to learn more.

One of the biggest reasons I became a big believer in systems and processes (even if it's a super simple copy + paste template), is because it helps cut down on the decisions you gotta make every day.

There was a time in my business when every time I responded to an email, every time I picked up the phone, it felt like I was starting from scratch. It's exhausting.

And that was just in the daily tasks, the day-to-day of running a business.

We can spend so much time and energy just trying to cover the basics that when it comes to making the big decisions in our businesses, we just stay in analysis paralysis. Or just decide to not make a decision. (Which, ironically is still a decision.)

How to Become a Good Decision Maker – My 3 Tips

Learning to get good at making decisions is a skill.

And don't stress if you like to cast yourself as "an indecisive person". You'll get hundreds of opportunities every day to change that and yes, you too can decide you're good at making decisions (particularly after you learn my framework for making decisions).

Here's my three guiding principles for how to become a good decision maker:

  1. Anywhere you can get into a routine and not tax your brain power, do it. That might mean eating the same things for lunch 2-3 times a week, wearing the same clothes for a few days in a row or posting the same caption on Instagram every week. (Yes, I do all of these things!)
  2. Decide ahead of time. Quite literally, you can make decisions about travel, dinner plans, the gym or even your business, days and weeks in advance. It frees up so much energy and makes it way more likely you'll follow throw on your big goals.
  3. Let go of the concept of "right" and "wrong". We're all conditioned to believe there is a right and wrong way to do things. When you realise that's just something you've been thrown into from a social perspective and open your eyes to alternative points of view, you'll see just how much you've been holding yourself back. Your creativity and problem-solving skills will skyrocket when you get out of the 'right' and 'wrong' paradigm and realise there are literally 10,000 options to pick from (for just about anything!).

If you wanna dig into decision-making even more and get more practical, actionable flower business tips, check out this week's podcast episode – How to Make Decisions

Inside This Week's Podcast Episode You'll Learn:

✓ My super simple 3-step approach to making decisions

✓ Why we avoid making decisions and how to get good at decision making

✓ The value of making decisions ahead of time

✓ How to apply my 3-step approach works to decisions in your life and your business

Listen to the full episode here

 

Full Episode Transcript

 

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Instagram / Mindset / Money Management / Pricing / Sales / Systems + Operations - 08/17/2022
Wedding Florist Enquiry Process

Wedding Florist Enquiry Process – Our Exact Approach

Looking for an insider's guide to the wedding florist enquiry process? Here's our exact approach.

If you're a wedding florist, your enquiry process is one of the most valuable assets in your business.

Quite literally, that process is worth money.

As per my usual approach, I'm here to bust through the secrecy and give you a run down on our EXACT approach to navigating wedding enquiries. Yep! Yep and more yep!

How I Created Our Wedding Florist Enquiry Process

When I first started as a baby florist, I fell into the trap of thinking that I had to do fancy proposals, custom quotes and face-to-face consults.

I think with my very first wedding enquiry, it took me more than a week to get her a quote. That was after the hour-long consultation. I spent hours on that proposal, trying to make it look at fancy and legit.

Man oh man, I'm so surprised she stuck around but since that experience, I have learned SO much about how to effortlessly navigate wedding enquiries.

The key to figuring it out? I paid attention to what wasn't working.

In 2018, I remember looking back at my calendar and seeing how many hours I had spent on consults. My close rate was disastrous and I was wasting hours every single week meeting with prospective clients...which got me $0.

Talk about a waste of time (for me and the people who didn't book with me).

But that year was also revolutionary in my business.

I could see how much time I was wasting on these enquiries and in-depth consults.

I just knew there had to be a better way.

But, instead of trying to follow the traditions of our industry, I put my blinders on. I decided to create my own way. From scratch.

I literally threw out everything I thought I had to do and got focused on creating a system that was easy for me and super efficient for my clients.

Why? Cause I knew I had to shake things up. I couldn't afford to waste so much energy on non-money-making activities. It was, quite literally, the definition of inefficient.

So, I went through the process of completely overhauling our wedding florist enquiry process. And yeah, I kinda have broken every rule in the book.

Jumping right into the myth-busting bit...I don't use fancy proposals. I don't do custom quotes. I don't do consultations. And I don't use expensive software solutions.

I keep it bare bones.

Why? It allows me to focus on what matters most to my clients – being quick and being helpful. And, I can sort through new enquiries in a matter of minutes, rather than days (or weeks).

Wedding Florist Enquiry Process – Here's Our Exact Approach

Here you go. This is the step-by-step summary of our approach.

Inside Flower Boss Academy I go through this in itty bitty detail and I give you all of my templates + shortcuts. So, if you wanna get my exact approach and shortcut your progress, come join us today.

Let's start at the very very very beginning...well before the client even contacts you.

  1. Share helpful tips in your marketing. Yep. BEFORE the client even enquires, be open with your guidance and share your wisdom. Do this on social media, your website and anywhere where your clients might be on the lookout for a wedding florist.
  2. Be proactive about talking $$$. This is the fastest way to get rid of the budget clients. The first solution I created was a simple blog post that gave a breakdown of key price points (i.e. $2K, $5K, $10K, $20K). I later then discovered a free WordPress plugin that allowed me to create an online calculator. (That was an awesome innovation for us and our clients!)
  3. On your enquiry form, ask them two seemingly unexpected questions (1) what is your budget and (2) what are you looking for in a floral design team. This gets the money piece on the table early and it changes the dynamic of the relationship (less "master > servent" and more "partnership")
  4. After they respond, send them a template email with a few points of personalisation and point them to (a) the budget blog post or online calculator and (b) your top 10 tips for wedding flowers. Also, make it clear what the next step you want them to take if they're happy to continue.
  5. At the bottom of this email, point them to an online form (a Google Doc is good enough). In this form, ask them to give you all the info you'd traditionally get in a consultation (yes, this form will be long!)
  6. Based on what they have supplied in their Q&A, put together a very simple email with two pricing options (a) their wishlist and (b) your recommendation based on their budget. No matter what your client's budget is, their wish list will always cost them more (that's why it's called a wish list!). They will love that you're giving them both solutions. It gives them a helpful point of view and valuable insight to make an informed decision.
  7. After a little back and forth, (no doubt, they'll have questions) wait until they say the magic words "How do I go about booking you in?" That's when you jump into doing up the formal quote, getting the contract together and adding in your notes.
  8. The client pays 25% to secure your team for the date. And shazaam...another beautiful client booked!

My goal in sharing the above process is to give you an idea of what's possible when it comes to navigating new wedding enquiries. But know that it's not the only way to make it happen.

No matter what you end up doing with your wedding florist enquiry process, just know that you get to create a system that works for you. Lean into your strengths and create a system that is easy for you and helps you get to the goal of booking one in four enquiries (without wasting hours and hours of your time or your client's time).

If you wanna dig into this even more and get more juicy tips from me, I'm passing along more helpful insights in this week's podcast episode – Optimise Your Wedding Enquiry Process – 3 Quick Wins

Inside This Week's Podcast Episode You'll Learn:

✓ My best lessons learned from navigating more than 2,500 enquiries

✓ My best shortcuts for optimising your enquiry process

✓ Three common mistakes many florists make when they're navigating new enquiries

✓ Super simple solutions for dealing with price shoppers and budget brides

Listen to the full episode here

 

Full Episode Transcript

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Instagram / Marketing / Money Management / Pricing / Sales / Systems + Operations - 08/10/2022
Online Flower Business Tips

Online Flower Business Tips – 6 Essential Skills For Flower Biz Success

Looking for simple online flower business tips? You're in the right place.

The other day, a friend of mine asked, "Kathleen, what does it really take to be a successful florist in 2022?"

It's such a great question and it actually made me laugh.

Why?

Cause if you had asked me a few years ago, I would have said, in order to be a successful florist, you need to:

  1. Be a great designer
  2. Have lots of followers
  3. Be the owner of a sexy AF flower shop

...And each one of those things needed to be absolutely perfect or else success was never going to be possible.

Oi.

It took me a few years, but I'm so glad I finally figured out I was so wrong. (So, so wrong my friend!)

If I could rewind the clock and go back and pass along my best online flower business tips, here's what I'd tell me from a few years back.

Skip the obsession with followers and engagement. Set up a shop if it's the right thing operationally. And focus only on learning the mechanics and techniques that help you create the look you want to create.

And then, know this...In order to run a successful flower business in 2022, you only need to learn 6 new skills:

  1. Develop a CEO Mindset
  2. Get Good at Goal Setting
  3. Own Your Outcomes
  4. Think Like Your Customer
  5. Conquer the Customer Journey
  6. Sell Like a Boss

Wanna conquer the business of flowers? Want to get access to all my online flower business tips + shortcuts? Come join me inside Flower Boss Academy. Click here to learn more.

Online Flower Business Tips

The truth is, our industry is changing. The world of marketing is so different to what it was just a few years ago.

The rise of TikTok, the dominance of Facebook + Google, and our customer's appetite for immediate solutions means we gotta change the way we're approaching our business.

No longer is the retail shop the backbone of a successful flower business. No longer is having a lot of followers a road to success.

And no longer is it necessary to have the best portfolio or flashiest styled shoot set-up.

Nope.

When it comes to conquering the business of flowers and learning online flower business tips, the game has officially changed. Welcome to being a floral designer in 2022.

At the end of the day, when it comes to getting customers, scaling your business and increasing your revenue, these are the two things I'd prioritise:

  1. Get good at marketing (and I don't mean start posting to TikTok, I mean understanding strategy)
  2. Learn to manage your mindset (cause you're the only thing in the way of your own success)

Heck, if I'm honest, you don't even need to be the best at those two things.

Ain't no need for perfection here.

When you can learn to shift your focus and get good enough at these two things, the money will follow.

Yep.

Being a successful flower boss can be boiled down to this very simple formula:

Marketing + Mindset = Money

I wish someone had told me that making money isn't complicated. (In fact, it's actually super straightforward.)

The thing that makes making money so messy is the fact that we're human beings. And we have all these BS stories we like to tell ourselves about what is and isn't possible (particularly when it comes to making money as a floral designer).

But that, my friend, is why I'm so excited to share this week's podcast episode with you – Your Super Simple Formula for Conquering the Business of Flowers in 2022.

Inside This Week's Podcast Episode You'll Learn:

✓ My super simple formula for conquering the business of flowers in 2022

✓ My favourite shortcut for feeling more confident + showing up with more authority in your flower business

✓ The exact steps to follow to make more money as a floral designer

✓ My story...and my best tip for building your business faster (it's so good!)

Listen to the full episode here

 

Full Episode Transcript

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Marketing / Mindset / Systems + Operations - 07/27/2022
Floral Order Gatherers and Wire Services

Floral Order Gatherers and Wire Services – 3 Things Florists Need to Know

First things, first, WTF are floral order gathers and wire services?!?

You've probably heard of common brands like FTD, Teleflora, Petals, or 1800-Roses. There are hundreds of brands popping up, whose sole purpose is to offer floral order gatherers and wire services.

Essentially, their job is to bridge the gap between the customer and the florist. But as a Flower Boss, it's super valuable to dig in, go behind the scenes and really understand what's involved when it comes to floral order gatherers and wire services, as a business owner.

History of Floral Order Gatherers and Wire Services

One of the most common floral order gatherers is Florists Transworld Delivery (FTD), founded in 1910. The company actually started as a partnership between 13 flower shops across the United States, looking to expand their offering and solve a very real problem for customers; that is, to be able to send flowers to a loved one in a different location.

Back in the day, that whole thing was done via telegraph. (WTF even is that?!?!)

And, over the last 100 years, technology has obviously evolved a lot but each of these relay services or wire networks is still solving a very similar problem.

In its most basic form, floral order gatherers and wire services are bridging the gap between the customer and the local florist business, gathering orders (mostly online) and distributing them to florists around the world.

What Florists Need to Know

When we bought the flower shop back in 2015, there was an affiliation already in place with Petals (part of the Teleflora family). The shop's website was run through the Petals platform and, early on in my flowering career, we did a huge amount of orders through the Petals network.

Total transparency: I thought we had to be part of a relay service or wire network. I assumed it was part of the plan and was a must for legitimate florists around the world.

But, as we started to get $$$ deposited into our accounts and we spent more and more time trying to decipher the monthly order value and revenue statements, the more questions we had.

We started to dig deeper because we really wanted to understand what the deal was with floral order gatherers and wire services. What's actually happening here and how much money are we making (or not making) from this opportunity??

Here's the thing I wish someone had told me about floral order gatherers and wire services: every flower business owner gets to decide for themselves if they want to participate in a relay network or partner with an order gatherer.

There really is no 'right' or 'wrong' answer here and it's up to each individual to decide what's best for them.

To help you make an informed decision, here are a few things I've learned through my journey...

What Problems Do Floral Order Gatherers and Relay Services Solve for Florists

In essence, the premise of the relay network is the same as it's always been: connect the customer with a local flower shop. It's the 'how' that's evolved over the past 100+ years.

Back in 1910, when FTD was founded, it was a group of local florists working together to support each other. And to solve a very real problem for its customers. Before the days of the internet, how was a customer supposed to connect with an out of town florist – the idea would be just too overwhelming to consider.

But, Aas technology has evolved, as more and more customers are shopping online, the way floral order gatherers and relay services are showing up is evolving too.

Essentially, at this moment in time, they are filling the role of marketing + sales for the local flower shop.

The relay service is the one investing in Google Ads, setting up a basic website with an online catalogue and being that "front of house" solution that customers are looking for.

The relay service then 'wires' the orders to a local florist and the local florist is required to fulfil the customer order and do the delivery.

In exchange for doing that front end marketing, the relay service will take about 30% of the sale as their commission.

Looking for a step by step solution to getting your Google Ads + Online Calogue sorted? Come join Flower Boss Bootcamp and get access to our step by step trainings, replicate website and everything you need to level up your digital marketing game. Click here to learn more.

Let's Go Deeper: Is Joining a Relay Service Right for Your Flower Business?

With every week that goes by, it feels like there are more and more different relay services and wire networks popping up. And yes, there are lots of horror stories of bad customer experiences and disappointed clients.

With more and more customers ordering flowers online, having a strong online presence is an integral piece of the puzzle. And with the layers of detail required to get Google Ads + a functioning online catalogue sorted, for many local flower shops, being part of a relay network can feel like an easy win for the local floral designer.

But, when it comes to answering the question "Is joining a relay service right for your flower business?" it's worth taking a construction look at the pros and cons of their offering.

And that's precisely what I'm doing in this week's podcast episode. We're diving into all things FTS, Petals, Teleflora and going into the nitty-gritty of floral relay services and wire networks.

Inside This Week's Podcast Episode You'll Learn:

✓ What are relay services and wire networks and what role do they play for flower shops?

✓ How do you know if a relay service or order gatherer is right for your flower business?

✓ Why might being part of a relay service be good for business (or not)?

✓ 3 things every floral designer needs to know before signing on with a relay service.

Listen to the full episode here

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Marketing / Sales / Systems + Operations - 06/29/2022
How to Sell Floral Subscriptions in 2022

How to sell floral subscriptions in 2022

Wondering how to sell floral subscriptions in 2022? You're in the right place!

Floral subscriptions are definitely rising in popularity. Florists are recognising that having a set, recurring income is awesome. Customers are recognising that having flowers in their workspace or on the kitchen island is awesome.

It's the definition of win-win, right?

And from the outside, selling floral subscriptions feels like it should be simple. It's like "Who wouldn't want to have flowers delivered to their house regularly?"

It's easy learning how to sell floral subscriptions in 2022 should be super basic, right?

After you've gone through all the effort of getting the subscription tech sorted on your website, you step out into the big bad world and tell a few people about it.

Maybe you mention it to a few friends or family members. And then you sit back and wait for the orders to come rolling in...

...But all you hear are crickets. Nada. Nothing.

Maybe you've had a handful of customers pop on from now and then, but it's not the rush of revenue you thought it would be.

You're left feeling frustrated, wondering how everyone else makes it look so easy but you're left wondering what you're missing, wondering "WTF am I missing?"

Maybe you've even Google "How to sell floral subscriptions in 2022?" (Well hello there. Nice to see you too!)

Let's get into it!

I'm here to share a few helpful tips to make it easier for you to sell floral subscriptions this year!

Back to Basics: What is a Floral Subscription?

(I know it might seem obvious, but just in case the whole concept is new to you.)

Just like the name states, a floral subscription is a regular, recurring flower delivery you make to a customer. It might be a corporate client who received flowers for a reception table every week. Or it might be for a family of four to put on their kitchen table every week.

Typically, the frequency of the delivery is weekly, fortnightly or once per month. But there are no real set rules around timing.

Some florists require their clients to sign a contract, locking them into a specific window of time. Others allow their clients to navigate subscriptions on a self-serve basis, meaning they can go into their account and pause their order, update their details and change their information. (It's kinda like if you signed up for a CSA or weekly veggie delivery. The customer sets up their account info and then has total control over the details and delivery.)

What's the Most Common Mistake Florists Make in Offering Subscriptions?

One of the most common mistakes I see florists making when it comes to how to sell floral subscriptions in 2022, is offering up too many choices and too many options for their customers.

Most of us would assume that giving our customers choices, leaving the possibilities open, will lead to increased revenue.

But it doesn't.

Instead, it leads your customers to overwhelm and decision fatigue. And that always leads to no sale.

I know it sounds counter-intuitive but in actual fact, one of the most helpful things you can do for your customers is narrow down the choices. Yes. Scarcity leads to easier decision making, leads to more sales, leads to increased revenue.

So, if you're wondering where to start in terms of how to sell floral subscriptions in 2022, start with a very simple offering of two choices, each in just three sizes. One in a neutral palette, one in a more colourful palette. And make sure the size variation price points increase by at 30% between sizes.

For example, you might have your smallest size start at $135, your medium is listed at $175.50 and your large is listed at $228.15 (and yes, you can set your prices even higher than this).

My #1 Tip For How to Sell Floral Subscriptions in 2022

I used to think I needed to ask the client to supply the vase or that I needed to offer enough options to cater to a wide array of containers.

Turns out, it can be a lot simpler than that.

Turns out, one of the best sales tactics you can implement for floral subscriptions is to design with a specific vase in mind – a vase you pick. A vase that aligns with your vibe and your brand.

Every florist I've met has heaps of stories of showing up at a client's house, thinking we knew what container everything was going in...only to find out that container is actually four times bigger than the sizes they provided.

So, set yourself a little shopping mission. Go exploring and look around at different container options and find one that feels right for your floral designs.

Offer it up as a 'free' incentive for a new customer to start their subscription and then you'll know, with every week's bouquet you're making, it's going to look awesome because it's going in exactly that container.

Yes, it makes your job 100x easier. But just as important, it makes the flowers look great.

That adds to your customer's satisfaction and, because of that, they're more likely to tell their friends or share a photo on social media.

That, in turn, increases your exposure. More people find out about your offer. And, just by having offered a super simple solution for your customers, all of sudden you're experiencing the power of word of mouth marketing. SHAZAAM, more orders come in the door! So good, ain't it?

Let's Go Deeper: Selling Floral Subscriptions Like a Boss

Want more inspo to help you learn how to sell floral subscriptions in 2022? I've gotcha covered!

On this week's podcast, I'm diving deep into all things floral subscriptions. I'm passing along three tips to help you get better results when it comes to selling floral subscriptions in your business and we talk strategy.

Whether you're brand new to the idea of subscriptions or you've been selling floral subscriptions for a long time, this podcast episode will give you lots of juicy tips and tricks so you can sell floral subscriptions like a Boss.

Inside This Week's Podcast Episode You'll Learn:

✓ The right marketing strategy to follow for selling floral subscriptions so you can get results faster

✓ Sales tips to help you grow your revenue

✓ My #1 approach to making it work so you make faster progress

✓ Simple, step by step guidance on levelling up your floral subscription business today

Listen to the full episode here

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Marketing / Sales / Systems + Operations - 06/22/2022
How to Feel More Confident as a Floral Designer

How to Feel More Confident as a Floral Designer

Wondering how to feel more confident as a floral designer or farmer florist? You're in the right place.

To start with, I have a question for you: have you ever stopped to wonder where confidence comes from?

If you're anything like me, it's definitely not something most of us ever think about.

I used to believe that confidence was something you were born with. Like there are people who just 'have confidence' built into their DNA...and then there are the rest of us.

As a floral designer and creative entrepreneur, all of our self-doubt and imposter syndrome come bubbling up to the surface the day we make the decision to start a business. (And navigating that self-doubt is something we every dang day, right?)

My friend, if you feel like a fraud, a total imposter, you are not alone. Not by a long shot.

I used to believe I was the only floral designer on the planet who felt like I don't have my shit together – everyone else seems to be showing up on social media with their perfect studios, perfect flowers, perfect number of Instagram followers and perfect customers...

Meanwhile, you and I are falling deep down into the comparison spiral, second-guessing everything we're doing in our businesses. Every day we wake up wondering, "How the heck did those famous florists figure it out?!?!?"

Since starting my own business more than 11 years ago, I've been learning a lot about confidence and where confidence comes from.

And, I thought it could be super helpful to share some of my best 'a ha' moments and gives you my favourite tips for feeling more confident.

If you're a brand new florist, these tips will help you navigate imposter syndrome and overcome a lot of the self-doubt that keeps you stuck in inaction.

If you're a veteran designer, who still feels like a fraud and you're wondering how to feel more confident as a floral designer, you're also in the right place.

I am on a mission to make sure every floral designer on the planet has the tools they need to show up with more confidence – regardless of your formal training, qualifications, credentials or the years you've been in business.

Back to Basics: How to Feel More Confident As a Floral Designer

One of the best places to start, when it comes to learning how to show up with more confidence, is getting really clear on what confidence is.

For so long, I walked around just wishing I could feel more confident...but I never really thought about what that meant (in its truest, most tangible sense).

So, when it comes to learning how to feel more confident in your flower business, let's define what that means.

The kids on the Googles, define confidence as: the feeling or belief that one can have faith in or rely on someone or something.

In this instance, I will suggest we get super pedantic in the definition and replace "someone or something" with "themselves".

That being said, we can define confidence as: "the feeling or belief that one can have faith in or rely on themselves".

I find this definition so empowering because it shows you exactly where to turn to when it comes to creating confidence: yourself.

That leads me right into Lesson #1...

Lesson #1: Increasing Your Confidence Is An Inside Job

Simply recognising and learning that confidence isn't something you're "given", it's not something that is handed over to you like a glass of water or a new sweater.

If you're wondering how to feel more confident as a floral designer, the first 'a ha' moment I had was realising that confidence is a feeling or a belief you create in yourself. It is 100% self-made.

And feeling confident in your own abilities comes from your own thinking. The way we humans are programmed to operate is that you create a feeling of confidence by thinking confident thoughts.

For most of us, that doesn't come naturally. We don't wake up in the morning thinking, 'Yeah, I am freakin' amazing!!'

Nope.

Why? Cause your human brain has a built-in negativity bias. That negativity bias is super helpful for keeping you safe and making sure you stay alive to see another day...but it's not helpful when it comes to feeling more confident.

In fact, it's the exact opposite – it is the opposing force and the thing we need to learn to unwind, in order to show up with more confidence, more often.

PRO TIP: We teach a lot about confidence and managing your mindset inside Flower Boss Bootcamp. If you're struggling with self-confidence, come join us and learn my best secrets for showing up with more authority (even if you're brand new, have no IG followers and don't wanna open a shop space).

Lesson #2: How to Think Thoughts That Create Confidence.

The work here is to redirect your default internal dialogue. Your brain loves efficiency and that means it wants to, by default, think the same thoughts over and over (and over) again.

As you walk through the day, without anything else to focus on, your brain is going to keep coming back to the same thoughts it's been thinking for the last few decades – for most of us, that narrative isn't very empowering.

For me, my default internal dialogue has traditionally been some version of "I'm not good enough" or "I'm not smart enough to figure this out."

For you, it might be "I'm not qualified," "I feel like an imposter," or "I'm too old/young".

And yes, we all have our stories. We all have our well-practised "I'm not good enough" internal narratives. All of us.

Here's the thing though, because you're a human being with a human brain, you also have the ability to think about what you're thinking about. And if you don't give your brain new thoughts to think, it's going to forever repeat the "I'm not good enough" storyline.

You're probably asking, "OK Kathleen, how do you do that?"

Great question!

Can you think of a time when you did a hard thing? Maybe you're the first in your family to go to college. Maybe you've had five kids. Maybe you've learned to speak another language. Maybe you're mother in law in a difficult person. Maybe you finally broke up with that partner who doesn't treat you like a total Queen. Give yourself a few minutes to think it over.

I want you to think about a hard or challenging experience you conquered. Something you feel really proud of (it can be anything!).

We all have experiences in our past that can serve as fuel for our futures.

Now, I want you to take a moment to recognise, truly appreciate, that YOU made that happen. (Yes, you!) And, if you're able to make that happen, then you can make anything happen. Right?

You can, in fact, figure out how to build a profitable flower business. Right?

You can, keep going on the hard days. Right?

You can do this. Right?

Use that past experience, that past feeling of confidence as fuel to move you forward to the next step of your growth.

Lesson #3: Repetition Is Key

Now, your brain, when left to its own devices, isn't going to automatically switch its internal thought patterns. Every day, it's going to want to come back to the "I'm not good enough" dialogue.

(Remember, we've been thinking that for years, so it's very comfortable staying in that pattern and it's going come back there until you create a new neural pathway. To do that though you need to be relentless in your repetition.)

You need to find ways to bring your brain back to thinking the thoughts that create confidence on purpose. You need to keep reminding yourself that if you make that happen, you can do the next hard thing.

This is a daily, often hourly practice.

And the most important piece to remember is that when your brain goes back to its "I'm not good enough" storyline, nothing has gone wrong. You are not broken. You are a human being with a human brain.

And learning to create confidence intentionally is 100% in your power. It just requires you to stay on top of your thinking, manage your mindset, and be relentlessly repetitive in your intentional confidence-creating thinking.

Let's Go Deeper: 3 Income Producing Beliefs for Florists

Once you start to see the power of shifting your perspective and you see that you can stop allowing your default brain to repeat the same BS narratives it's been repeating for decades, you'll see that you really can do anything (yes you can!).

Yes, you're going to have hard days.

Yes, you're going to get blindsided by difficult clients, wholesale supply will forever be a moving target and growing a team. And yes, becoming the next version of yourself brings a new level of discomfort and personal growth.

But that's precisely why I thought it would be helpful to put together a new podcast episode that dives into all of this more. And, even better, gives you my three go-to income-producing beliefs. (Save this podcast and be sure to come back to it when you need a boost of confidence and a little kick in the pants.)

Inside This Week's Podcast Episode You'll Learn:

✓ Why more qualifications, more followers and getting published isn't enough

✓ How to feel more confident right now – even if you're new or unqualified

✓ What to do when your not seeing results, making the revenue you envisioned, or reaching your sales targets

✓ My 3 go-to income-producing beliefs for floral designers and farmer florists

Listen to the full episode here

Full Episode Transcript

 

Enjoy the Show?

Design / Mindset - 06/08/2022
Flower Shop Operations

Flower Shop Operations – 4 Tips for Managing Your Cash Flow

Looking for guidance on navigating flower shop operations? You're in the right place. In this post, you'll find my four tips to help you manage your cash flow and maximise the profitability of your flower shop operations.

Don't own a flower shop? Don't stress. These four tips will help you with or without a retail space.

Are you brand new to floristry? That's OK too. No doubt, this post will pave the way and show you what matters most when it comes to setting up a flower shop and flower shop operations.

Whether you work from home, have a cute studio set-up or are navigating full-on hectic flower shop operations, having a plan or a basic framework to follow is super helpful.

Real Talk: Flower Shop Operations

The truth is, most florists get stressed AF when we talk about cash flow and managing flower shop operations.

Most humans don't wanna talk about money and most florists don't wanna look at the numbers. It's kinda like, you know you're not making enough money but you don't want to sit down and look at the numbers – it feels painful and it's like rubbing salt into a wound, right?

That's because, if you're anything like me, your brain is offering up stories about how bad it's going to be. As if sitting down and coming face to face with your finances means we'll finally need to admit "It's not working."

The truth is. You already know it's not working. Now it's time to do something about it.

The reason we put it off for so long is that we don't want to feel the shame, guilt and dread. You'll do anything you can to avoid the discomfort of sitting down and feeling nauseous, right?

Or maybe you're like so many of my Flower Boss Bootcamp students who like to stay in the story of "I'm not good at math" or "I'm not good with money."

If that's you, you're in exactly the right place.

The fact of the matter is when you make the decision to start a flower business, sorting out flower shop operations and understanding numbers is part of the game. It is your job to learn these things. That's part of what you signed up for. And the sooner you realise it's your responsibility to learn the numbers, the better off your business will be (I promise!).

I'm here to make sure it doesn't feel nearly as scary or overwhelming as it needs to be.

If you're not a numbers person, you're in the right place. If you're not good at math, you're in the right place. If you're here just to learn how to get good at managing your cash flow, you're in the right place.

Tip #1: Face the Facts

Here's the thing. The numbers don't mean anything.

Whether you're $20,000 in debt or have an extra $20,000 floating around, the numbers are just innocent characters, random numbers floating around in the stratosphere. It's our human brain that makes the numbers mean something.

And we all have these internal narratives that we tie to the numbers. We, the humans, are the ones that make the numbers mean something.

It's our internal narratives that stop us from facing the facts, from taking the time to sit down and taking charge of the situation. Making the decision to sit down and look at the numbers isn't going to change any of the facts – it's not going to make the situation any worse and, in fact, it can only get better, right?

And that's precisely what I want you to do. Embrace the discomfort. Feel the tight chest, woozy stomach, or the numbness in your shoulders and come face to face with the facts. Grab a pen + paper and simply write down the current state of the nation for your cash.

Quite literally. Don't overcomplicate things. Just taking the time to write out the current figures is one of the most empowering things you can do.

Don't put it off.

Do it now.

Literally.

This blog post will still be here when you get back and you can jump right into Tip #1.

Tip #2: Get your pricing sorted

The most common reason florists aren't able to cover their expenses is because their pricing isn't sorted.

That was totally me.

For 3 years I walked around talking myself out of raising my prices. I knew I was undercharging but I was so scared of the reaction of my customers if I raised my prices.

NEWS FLASH: All the horror stories I had running around in my brain...none of them came true. Literally. None. Of. Them.

So if you're anything like me and know you should raise your prices but keep finding dumb reasons not to do it, stop it. Stop lying to yourself and have a moment of truth. Embrace the discomfort and know that most of your customers aren't paying enough attention to even see there is a price increase (And for the 1% that do, it's OK. There are lots more customers out there who want your new, premium offer.)

(If you need help understanding the right pricing models to follow, check out this YouTube video: https://youtu.be/R5-fN3vCNJM)

Tip #3: Set up a separate bank account for your taxes

It's so easy to forget about our obligations to the tax office. We start to see the money coming in and get super excited.

But I've heard so many horror stories of florists who get slammed with $30,000 tax bills. Don't do that. In fact, do your future self a favour and start planning your cash flow to account for tax obligations. (If you're an Australian florist, throw your Superannuation into this pile too.)

Cause when you run a business, the tax office will always find out about it. Always.

If you're focused on subscriptions or daily flower deliveries, once you have the second account set up, go into your banking details and sort out an auto transfer. Transfer a percentage of your weekly revenue over to that second bank account and set it up so it's done weekly. (The percentage you set is going to vary so talk to your accountant, but a good place to start is 15-20%.)

If you're focused on events and weddings, every time a client pays an invoice, go in and transfer a percentage of that payment to your tax account. Then, when your accountant does your taxes and your tax bill come up for payment, you already have the money set aside (and possibly even more than you need).

And yes, this works if you run a corporation, a partnership or are a sole trader. And yes most banks offer up a fee-free or low free second account for little to no monthly fee.

Tip #4: Track your expenses for 30 days (or more)

There's an old adage that goes something like "What gets measured gets managed."

One of the things I wish I had done sooner was to pay attention to how much money was going out the door. I spent years just mindlessly paying bills, buying stuff I didn't really need and yeah, there were some weeks I just hoped we had enough cash in the bank to cover all the invoices.

I knew I had to get my pricing sorted but the second thing I did was start to really pay attention to where I was overspending at the wholesalers and when I was buying sh*t I didn't need. For example, I used to buy all the fancy vases and containers well before I even had a booking that I might use them for. I also had a bad habit of buying too many expensive things at the wholesalers and buying all the ribbons in all the colours.

In hindsight, I realised the power came from just paying attention. Instead of telling myself, it didn't matter, I told myself to behave like an employee in my own business and I had a responsibility to pay attention.

Once I start to take charge and began to track our expenses, I noticed I paid way more attention to what I was actually buying. I started to see where all the money was going and with a few tweaks here and there I saw a major change in the $$$ that stayed in our bank account.

Let's Go Deeper: What About Setting a Minimum to Help You Manage Your Flower Shop Operations?

Setting a minimum order value can really help increase the profitability of your flower shop operations. And I think it's safe to say, the decision to set a minimum is a pretty personal decision. Every business owner has their own priorities and logistics to navigate and there are lots of details and personal preferences to take on board.

No matter what, whether you set a minimum is 100% up to you. Just because your flower bestie has a set minimum doesn't automatically mean it's right for you too.

And, because you're the CEO, you get to decide what decision-making framework you want to follow and which math formula you want to use to determine what that minimum is.

Over the years, I've learned to look at the practicalities of setting a minimum in a few different ways, giving you the tools to help you set a minimum that works for you and your flower business.

When it comes to setting a minimum and managing your cash flow, I want you to go in with your eyes wide open and feel empowered to make the best decision you can for yourself and your business.

That's why I've recorded a podcast episode diving deep into setting minimum in your flower business and passing along three different frameworks you can follow to help you determine if a minimum (and what minimum) is right for you and your flower business

Inside This Week's Podcast Episode You'll Learn:

✓ What a minimum is and why it can help you manage your cash flow

✓ The strategy behind setting a minimum and a few different pros and cans to consider

✓ Examples of minimums and how different florists use them in their business

✓ 3 different ways to calculate a minimum in your flower business

Listen to the full episode here

Full Episode Transcript

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Hiring + Team / Money Management / Pricing / Systems + Operations - 05/25/2022
How to Run a Successful Flower Shop

How to Run a Successful Flower Shop – My #1 Secret for Making it Work

I've been spending some time looking back at the early days of my flowering career. As much as it makes me want to cringe and I'm embarrassed by a lot of what I was doing, I've found it really helpful to reflect on all the mistakes I've made and see just how far I've come – particularly when it comes to learning how to run a successful flower shop.

I am on a mission to share as many of my epic failures and lessons learned as possible, with the goal to help you move forward and progress faster. It's like we all get to learn from the mistakes I made and then you'll be 10 steps ahead. Isn't that fun?

When it comes to learning how to run a successful flower shop, the list of mistakes we made is long. There are so many things I wish I had known and so many 'a ha' moments to share.

Even now, in 2022, florists are operating on a lot of misinformation about how to make a flower shop work and I want to help simplify this process. I want to fill the void of information and make it easier for you to get real results (and make more money).

At the end of the day, there is a lot to think about when it comes to how to run a successful flower shop. There are all the logistics around operations, insurance and retail leases. Then all the technology, POS and systems. Plus staffing and shop fit-outs.

And that's all BEFORE you even have a customer calling or coming into the shop to even get into the flowering and fulfilment.

I've put together this blog post to help cut through the overwhelm and help you get focused on what matters most. Because your time is precious. Your energy is limited and I don't want you to waste money on sh*t that doesn't work.

My #1 Secret for Making it Work: How to Run a Successful Flower Shop

I wish someone had told me, way back when I became my own boss, that I get to decide what success looks like to me.

I spend five years chasing someone else's definition of success and it was awful. It's like mindlessly climbing Mount Everest and then getting to the top, only to wonder "WTF is this? This isn't what I wanted?"

So let me save you from all that toil and trouble and lay it out for you as simply as possible: when you make the decision to start a business, you are signing up for being the person in charge. The head honcho. The person who holds that sign says 'The buck stops here.'

Most of the time, it's a scary place to be. It's new and unfamiliar and we put a lot of pressure on ourselves to get it perfect.

But being a business owner and flower boss is also one of the most empowering experiences a human can have. (I share more of this on Instagram, so be sure to follow along.)

I believe being a business owner really teaches us, as human beings, how to truly LIVE into the fullness of the human experience. To feel all the feelings and work through so many of our fear-based, scarcity-driven limiting beliefs.

So, if you're at a loss on what to do in your business and what direction to go, one of the most helpful exercises you can do for yourself and your business is to get clear on what success means to you. And be super literal and specific in your definition.

If you look up the definition of 'successful' on the interwebs, you get this: accomplishing a desired aim or result.

So, with that definition in mind, what is YOUR desired aim or result? Remember, you get to decide for yourself what you want success to mean and you don't need to pay attention to what anyone else is telling you "you should do".

Maybe you're like so many many of the florists inside my Flower Boss Bootcamp who want to have a beautiful shop front with a collection of giftware, home decor and a cute little flowering space.

Or maybe you're navigating a totally different path and only want to do 4 weddings a year, all with big fat 6-figure budgets.

Or maybe you're somewhere in between.

At the end of the day, you get to decide. You are the CEO, the woman in charge and this is your business. You get to define the outcome for yourself. (And no, you don't need to 'work your way up' or 'start small'.)

Being In Charge is Awkward

Yep. There you go. I said it.

Being a leader, being a CEO, being a Flower Boss doesn't come naturally to most of us.

We're very comfortable having someone else tell us what to do. When we're kids, our parents are in charge. Then we go to school and have teachers, principals, professors leading the way. And then we get our first job and, as an employee, we are still following someone else's lead.

Then, we make the decision to start a business and we bring all of that 'not in charge experience into our own work and inevitably 'outsource' the "being in charge" authority to others.

This is particularly true when we're wondering how to run a successful flower shop. We really like to tell ourselves there is a "right" way and a "wrong" way.

So, on our hunt for answers (and when we lack confidence), we might give our customers or clients the power to tell us what to create. Or we might have team members and staff who push us around. (I've experienced both.)

Here's the thing though: it's not your fault. You are not broken. You are a human being running a business and for most of us, no one sat us down and told us how intense this experience feels. No one has told us that when you own the business you get to decide what is done, how things are done and where the business is going.

It's OK that it feels new and awkward. It's OK to feel overwhelmed and confused. There is a lot to sort through.

You can do this. You can do hard things, right?

Go Deeper: My Flower Boss Success Formula

At the end of the day, your success is 100% up to you. No one else is going to come along and do the work for you.

You don't need to wait for permission. You don't need more qualifications and you definitely don't need more Instagram followers.

But you do need to decide you want this and you will make it happen. And then get to work.

Friend, it's time to double down on YOU. To recognise how capable and smart you are. This flower dream of yours was planted in your heart for a reason. I feel it in my bones.

It's time to step up and share your love of flowers with the world.

And no, you don't need to figure it all out on your own. In this week's podcast episode, I'm sharing My Flower Boss Success Formula.

Yes. Quite literally, I'm giving you the formula for showing up with more confidence, more clarity and giving you the inside scoop on how to embrace the discomfort of being the boss of your business.

What you'll learn from this episode:

✓ The real reason we play small, stay small and talk ourselves out of massive action

✓ The #1 secret to being intentional, mastering your mindset and showing up with more confidence

✓ My 4-part framework for feeling successful (even if you're new and just getting started)

✓ The value of hitting 'reset' on your business and coming back to basics

Listen to the full episode here

 

Full Episode Transcript

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Google / Marketing / Mindset / Sales / Systems + Operations / Website - 04/27/2022
Mothers Day Florist Business Tips

Mothers Day Florist Business Tips: 3 Ideas to Smash Your Goals

As a creative entrepreneur, I love the high-pressure periods of Valentine’s Day, Mother’s Day + Christmas. I think it’s these periods that separate out the ‘good designers’ from the ‘great florists’ and the successful entrepreneurs from the starving artists.

When I first fell in love with flowers and toiled with the idea of starting a flower business, I had no idea how much expertise was required to navigate all the logistics and manage production. I was so swept up in all the beauty, the design mechanics, colour theory and trying to learn as much as I could about seasonality.

In our industry, no one really talks about the behind-the-scenes, the ins and outs of trying to sling that many flowers and manage a hectic trading period like Mother’s Day while still having your sanity stay somewhat intact at the end of it. So, finding Mother's Day Florist business tips can be like looking for a needle in a haystack, right?

When it comes to Mother's Day florist business tips, I like to think of it as a well-choreographed performance: it looks so effortless from the outside, but behind the scenes is a heap of plans, checklists and schedules.

Mother's Day Florist Business Tips: Get Your Website + Online Catalogue Sorted NOW

I liked to use the period leading up to Mother’s Day as a window to go in and make sure our online catalogue is up to date. If I'd been putting off a price increase or had an idea for a new product, I always used Mother’s Day as my deadline for new additions and updates. Anything I wanted to change, I'd make it my goal to get the updates sorted in the weeks before the big day.

Yes, of course, we’d make changes the other 51 weeks of the year but I liked to use Mother’s Day as an annual reminder to go in and evaluate our online catalogue more strategically and really make sure what we’re offering was still in line with our design aesthetic, flower availability, rising wholesale prices and evolving colour preferences.

So, tip #1 for florists looking to conquer Mother's Day 2022: put some time in your calendar this week to work through any updates you've been putting off. And yes, go in and raise those prices if it's been too long!!

Not sure what to offer in your online catalogue, here's my go-to approach.

Tip #2: Price Anchoring – Understanding Sales Psychology 

I learned about the idea of price anchoring when I was doing my MBA. It’s something I keep coming back to time and time again and Mother's Day is the perfect opportunity to put it to work for your flower business.

Now, I'm not gonna lie, when I first learned about it, I was kinda sceptical. I didn’t really think this big business idea would work for our little flower businesses but I'm glad to report, it totally does!

The simplest way to explain the concept of Price Anchoring is as follows: What’s the easiest way to sell a $1000 watch? Put a $10,000 watch next to it.

In the case of the watches, the goal isn't to actually sell the $10,000 watch. Instead, it's there to make the $1,000 more appealing and sell more $1,000 watches.

In the case of floral design, we can do exactly the same thing. We can use a premium-priced design, placed next to our average priced design and more people will be more inclined to pay even more. Thus, increasing our average order value. Yeah baby!

The first time I tried this idea out was for Valentine’s Day 2016 (yes, that seems like forever ago now). We intentionally created a bouquet of 3 dozen Cherry Brandy roses and slapped a juicy price on it. I had no intention of it actually selling that bouquet, but instead using it as an anchor for price comparison – its premium price tag was there to simply make everything else feel cheaper. It worked so good!

That one 3-dozen rose bouquet made the 2-dozen roses look way more appealing and our average sales increased. From that moment forward, I have used this strategy in a variety of areas of my business. I love experimenting with it and playing around.

These days, with more and more customers ordering online, we can take this exact strategy and put it to work on our websites – and it's even easier because you only have to photograph it, add in your fancy description and throw it up on your catalogue. It's like a one-time effort that keeps paying off (as opposed to in the shop when you need to keep designing it with fresh product).

Throwing a $450 or $600 product into the mix makes a really easy point of reference for your customers to then compare and come to the conclusion, ‘Oh yeah, I guess $150 for that bouquet is cheap’. Versus just having the $150 bouquet there and then they default to the $65 option.

So, on your list of updates to make on your website, make sure you add a new product that has a juicy price point – something that is 3-4 times higher than your average order value. (And remember, when someone orders that product, go in and make an even bigger one!)

Want a step by step guide to setting up a more effective florist website? Come join us inside Flower Boss Bootcamp and get all the tools + templates you need to fast track your growth (including my exact approach to setting up your website). Click here to join us today.

Tip #3: Review Your Google My Business Listing Today

When it comes to getting yourself sorted for Mother's Day, don't overlook some of the most basic marketing tactics we have available to us. Your Google Business listing is one of the most powerful (and free!) opportunities we have to get on our customer's radar.

And, when it comes to Mother's Day florist business tips, if you’re one of the many florists traditionally not open on Sundays, but you are trading on Mother’s Day Sunday, go in and make sure your hours are up to date for the big day.

Go in now, add in the specific hours you'll be open (i.e. answering the phone) and capitalise on some of those last-minute deliveries.

Plus, if it’s been a while since you’ve checked over your listing details, information and photos, take a few minutes to make sure it’s accurate and up to date.

Hot Tip: upload a few new photos to show the Google algorithm your business is active. This will help increase the organic reach of your listing and keep you current in the search world

More Free Stuff: How to Smash Your Revenue Goals for Mother's Day 2022

At the end of the day, there is a lot to focus on, particularly in the lead up to crazy times like Mother's Day.

If you want more support, a little clarity on what really matters and where to spend your time and energy to make the most of Mother's Day 2022, be sure to listen to this week's podcast episode. I'm sharing five tips to help you grow your revenue and make more money for Mothers' Day 2022. I'm also passing along more super practical Mother's Day Florist business tips.

I still think back to my very first Mother's Day and laugh awkwardly about all the things I assumed mattered, all the mistakes I made and what I'd do differently. I want to help you avoid the same mistakes I made and ensure your Mother's Day is a little less stressful than my first few years!

What you'll learn from this episode:

✓ 3 sales tactics to help you increase your average order value

✓ Helpful strategies to follow to navigate the uncertainty and last-minute-ness of Mother's Day

✓ My #1 tip for sorting through deliveries and logistics

✓ My favourite tactics to implement to help you skyrocket your sales

Listen to the full episode here

 

Full Episode Transcript

 

Enjoy the Show?

Google / Marketing / Sales / Special Events / Systems + Operations / Website - 04/13/2022

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