Wanna learn how to make more money as a farmer florist? You're in the right place.
Over the past few years, I've worked closely with farmer florists from all around the world. It's been such an honour to watch them grow and really evolve how they show up as business owners, designers and industry leaders.
Truth be told, there are a lot of common mindset blocks that many of my Flower Boss Academy members share – but there are two very specific scarcity stories that farmer florists struggle with.
But First, Some Context.
Now, here's the thing, we're all human beings. We all have a human brain.
Your brain's job is to think. It's what it does day in and day out and it offers up something like 60,000 thoughts in the run of a day.
Of those 60,000 thoughts, 80% are negative and 95% are repetitive thoughts.
And here's the real kicker...every one of us walks around thinking "our thoughts" are "the truth".
We accept every one of those 60,000 thoughts as unarguable facts.
Except they're not.
They are just our brain's default (likely negative) interpretation of the situation.
It's these repeated, negative stories that stand in the way of us creating the results we want to create in our businesses (and our lives).
Here are a few of my favourite examples that many struggle with...
- I cannot charge that much.
- My area is too competitive for me to charge full price.
- Pricing is hard.
Now here's the fun bit: none of these things is the truth.
If you were to ask 100 florists, there's no way they would all agree (particularly if you ask the amazing humans inside Flower Boss Academy!).
The profits in my business finally took off after I learnt the idea that those thoughts aren't actually 'facts'. That they were just stories I was telling myself – stories that "felt true" because I had been telling myself the same scarcity-based narrative for so long.
For years, I walked around believing each one of these stories. It's these stories that stood in the way of me creating the results I wanted to create in my business.
Why? Well, when you tell yourself 'You can't charge that much,' you feel unworthy and undeserving. When you feel unworthy and undeserving, you give away your work. You offer discounts. You don't pay any attention to how much you should be charging and you just stay stuck in the spiral of underearning.
The result? You wake up each day trying to convince yourself that it must be enough just to love your work. And you don't even learn that you can charge more and how to charge more. (Hello, Starving Artist persona!)
It's scarcity thinking at its best. You are not broken and there is nothing wrong with you.
This experience is how your primitive brain behaves without any sort of adult supervision. Just the fact that you can think about what you're thinking about means you can decide to think anything you want.
It's literally about making the choices between allowing your default thinking to stay stuck in "I cannot charge that much" versus "Maybe it's possible I could charge the same as Kathleen does."
The truth is, you can choose to believe anything you want. You can decide to believe Santa exists. No one can stop you.
So, you can choose to believe that pricing is hard and you cannot charge to the industry formula.
Or you can get to work changing your money story and getting out of your own way so you can watch your profits increase.
How to Make More Money as a Farmer Florist
How does this all relate to making more money as a farmer florist? Well, here's the short version.
When it comes to learning how to make more money as a farmer florist, there are two important mindset shifts you gotta make:
- Shift out of the default 'farmer' thinking and into a 'floral designer' mindset
- Start appreciating the additional value you bring to the table because you know exactly what's gone into each bloom you grow
Here's one of the most powerful mindset shifts you can make in your business and one of my most favourite questions to ask farmer florists who are struggling with money...
Who do you get to become if you believed your flowers are more valuable than the ones available at the big wholesalers or the grocery store?
I dig into this and much more in this week's podcast episode – 2 Mindset Shifts Farmer Florists Must Make in Order to Increase Your Profits.
Inside This Week's Podcast Episode You'll Learn:
✓ How to make more money as a farmer florist today
✓ One of my favourite shortcuts for believing your 'home-grown blooms' are more valuable than the fanciest flowers you can get at the wholesalers
✓ How to step out of the farmer's mindset and into the premium, floral designer's mindset
✓ Step-by-step examples to help you rewrite your 'making money' scarcity stories
✓ Why you don't have to make the trade-off between creativity, passion and money