In today's episode, I talk you through the most common mistakes designers make when they set up an online everyday flower catalogue.
The biggest mistake to avoid? Set up your catalogue to make it EASY for your TYPICAL CUSTOMER to buy.
Don't get too cute. Don't overwhelm them with choice. Don't assume they know what they're looking for.
Remember, your typical online customer could be my dad — knows nothing about flowers and doesn't really care what you make but is happy to spend $150 in a heartbeat.
He just wants to be reassured it will make him look good and the process is EASY.
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