You've poured your heart and soul into crafting breathtaking floral arrangements, only to find yourself facing a series of heart-wrenching struggles.

If you relate to any of the following, then you've come to the right place:


The details and spreadsheets aren't your thing but you're also asking questions like, "Am I covering my costs?" and "Can I make a sustainable living from this?"


It's hard when you put hours of creativity and labor into your floral designs, yet you're unsure how to price them properly.


Self-doubt creeps in when you second-guess your pricing, fearing you might be charging too much or, even worse, selling yourself short.

That's exactly how I used to feel too.

Don't let the smile fool you.

I Was Taught the Math

When I went to flower school, we did so many different kinds of flower math - costing up, pricing down, stem counts, and mark-ups. I was literally handed the formula for profitability.

I Should Have Known Better

In addition to having my formal floristry credentials, I also have my MBA. On paper, I checked all the boxes and shouldn't have struggled with underpricing as long as I did.

The Struggle is Real

I proceeded to undercharge in my flower business for almost four years. I was scared to raise my prices for fear of what my customers would think. Or, even worse, that they would all just go away and buy from someone else who is cheeper.

Once I learned a simple approach, my turnaround was so fast. Within a matter of weeks, I figured out how to raise my prices and get my customers to say 'yes' without hesitation or fear.


Pricing with Confidence

Master the art of pricing your floral designs and take the first step towards unlocking the financial success your floral business deserves.

Our Pricing with Confidence online course is a comprehensive program designed exclusively for florists, equipping them with the knowledge, tools, and confidence needed to set the right prices for their floral creations.

This course gives you the exact blueprint to follow to go from a florist who struggles with pricing, self-doubt, and financial uncertainty into a confident and empowered business owner.

You'll gain a deep understanding of pricing strategies, eliminate undercharging, and take control of your financial future. This transformation opens the door to a thriving floral business and financial success.

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Simple Pricing. More Profit.

My Pricing with Confidence online course gives you with the roadmap you need to finally feel more:


Achieve a newfound sense of confidence in your pricing abilities, eliminating the anxiety and self-doubt that often accompany the pricing process.


Feel empowered to take control of your pricing strategy and financial future, breaking free from the cycle of undercharging and financial uncertainty.

Peace of Mind

Experience peace of mind knowing that you're no longer leaving money on the table and that your prices accurately reflect the value of your beautiful floral creations.


Gain a renewed motivation as you witness the positive impact of your pricing changes on your business so you can fully embrace your passion and make money.

A Proven Blueprint for Pricing

Here's what you get inside this online course:


Step By Step Plan

We've made it easy for you to get your pricing sorted quickly. No need to worry about spending hours figuring out the math or trying to navigate complicated software or spreadsheets.


Simple Formulas

Whether this is day 1 of your business or day 10,0001, the pricing equations we teach inside this course work and make it easy to know you're making profit with every job you take.


No Fancy Tech

The process I share inside this course makes the math easy. No need for complicated spreadsheets or expensive stem-counting software if that's not your thing.


Mindset Strategies

Knowing the right formulas to follow is one thing. Building a profit-first mindset is another. In this course, you get access to my exact strategies for feeling more confident with your prices.


No More Guessing

I share with you my exact approach to pricing from a reference photo and figuring out just how much to quote a client so you don't have to guesstimate.


Navigating Objections

In this course, you'll learn my fool-proof ways for responding to clients looking for the lowest budget options and I have you dozens of ideas for making it easy.


Proven Approach

We've worked with florists from around the world and we know the formulas we teach inside this program work (even in the most competitive markets).


Easy Implementation

This course also gives you the right formulas to follow for charing for rentals, hourly freelance rates and more! Everything you need is right at your fingertips.

How This Online Course Works

In this comprehensive course, you will gain access to a wealth of knowledge, insights, and tools designed to supercharge your pricing strategy.

You'll receive immediate access to four in-depth video modules that will equip you with proven pricing formulas and strategies.

Our step-by-step workbook is your trusted companion, guiding you through the process of confidently pricing your work. What's more, you'll enjoy the freedom of lifetime access to all course updates and valuable add-ons as they become available.

Revisit As Often As You Like

Lifetime Access

When you enroll, you're granted lifetime access to the course materials so you can revisit the content as often as you like. Plus, you get immediate access to any future updates.

Step-by-Step Program

4 Video Modules

Enrol now and you get immediate access to all the course materials, including four in-depth video trainings to make it easy for you to get your pricing sorted TODAY.

Your Questions Answered

PDF Downloads

This course includes a 40-page downloadable PDF as well as printable pricing worksheets. Plus, you get access to a list of wholesale flower prices to make the math easier.

Pricing with Confidence
for Florists



This course is your lifeline to end the frustration, doubt, and overwhelm. It's time to regain control so you can price your work with confidence.

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