Looking for simple online flower business tips? You're in the right place.
The other day, a friend of mine asked, "Kathleen, what does it really take to be a successful florist in 2022?"
It's such a great question and it actually made me laugh.
Why?
Cause if you had asked me a few years ago, I would have said, in order to be a successful florist, you need to:
- Be a great designer
- Have lots of followers
- Be the owner of a sexy AF flower shop
...And each one of those things needed to be absolutely perfect or else success was never going to be possible.
Oi.
It took me a few years, but I'm so glad I finally figured out I was so wrong. (So, so wrong my friend!)
If I could rewind the clock and go back and pass along my best online flower business tips, here's what I'd tell me from a few years back.
Skip the obsession with followers and engagement. Set up a shop if it's the right thing operationally. And focus only on learning the mechanics and techniques that help you create the look you want to create.
And then, know this...In order to run a successful flower business in 2022, you only need to learn 6 new skills:
- Develop a CEO Mindset
- Get Good at Goal Setting
- Own Your Outcomes
- Think Like Your Customer
- Conquer the Customer Journey
- Sell Like a Boss
Wanna conquer the business of flowers? Want to get access to all my online flower business tips + shortcuts? Come join me inside Flower Boss Academy. Click here to learn more.
Online Flower Business Tips
The truth is, our industry is changing. The world of marketing is so different to what it was just a few years ago.
The rise of TikTok, the dominance of Facebook + Google, and our customer's appetite for immediate solutions means we gotta change the way we're approaching our business.
No longer is the retail shop the backbone of a successful flower business. No longer is having a lot of followers a road to success.
And no longer is it necessary to have the best portfolio or flashiest styled shoot set-up.
Nope.
When it comes to conquering the business of flowers and learning online flower business tips, the game has officially changed. Welcome to being a floral designer in 2022.
At the end of the day, when it comes to getting customers, scaling your business and increasing your revenue, these are the two things I'd prioritise:
- Get good at marketing (and I don't mean start posting to TikTok, I mean understanding strategy)
- Learn to manage your mindset (cause you're the only thing in the way of your own success)
Heck, if I'm honest, you don't even need to be the best at those two things.
Ain't no need for perfection here.
When you can learn to shift your focus and get good enough at these two things, the money will follow.
Yep.
Being a successful flower boss can be boiled down to this very simple formula:
Marketing + Mindset = Money
I wish someone had told me that making money isn't complicated. (In fact, it's actually super straightforward.)
The thing that makes making money so messy is the fact that we're human beings. And we have all these BS stories we like to tell ourselves about what is and isn't possible (particularly when it comes to making money as a floral designer).
But that, my friend, is why I'm so excited to share this week's podcast episode with you – Your Super Simple Formula for Conquering the Business of Flowers in 2022.
Inside This Week's Podcast Episode You'll Learn:
✓ My super simple formula for conquering the business of flowers in 2022
✓ My favourite shortcut for feeling more confident + showing up with more authority in your flower business
✓ The exact steps to follow to make more money as a floral designer
✓ My story...and my best tip for building your business faster (it's so good!)
Listen to the full episode here
Full Episode Transcript
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