Talkin' about about pricing – cause I love it so much.
But we're also being confronted with our greatest deepest darkest fears: wholesale prices have almost doubled as a direct result of COVID.
The simple fact that we are being pushed to raise our prices further, is gunna make you feel uncomfortable. That's OK.
Fun fact: it's possible that your perspective around pricing and not feeling like you can charge 'that much' is holding you back from building the business you've always wanted to have.
Today, we're going to unpack that whole scenario and talk about a better way to approach what's happening.
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