In today's episode I'll share the answer to a question that I get asked a lot — what is the secret to turning enquiries into live bookings?
It's a false assumption to think you can just post a photo to your Insta feed and people will start throwing their money at you.
Not true. Customers will buy from you only after they believe three things:
KNOW YOU — found you on Instagram, from your website, referral from a friend or venue
LIKE YOU — like what they see, what you have to offer (aesthetic, actual formats etc)
TRUST YOU — know you are human, that if they hand their money over to you, you will deliver
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