Today I'll be talking about a topic that I love - makin' money as a floral designer. In an industry that is so secretive about its ways, it gives me great joy to share my knowledge and help floral designers all over the world, build successful businesses.
Do you remember sitting in chemistry class back in High School? Those sexy goggles we got to wear. The Periodic Table. Bunsen burners and all that madness?
I’m not gunna lie, I wasn’t the best at chemistry. But I did have fun with it.
I loved running the experiments and seeing the outcomes of mixing a bit of this and a bit of that. Today, I do exactly the same thing in my flower business.
We get to approach our marketing exactly the same way scientists approach their experiments. And, truth be told, it’s one of the most helpful mindset strategies I’ve learned in the past 10 years.
Now, you’re probably wondering: Kathleen how are science + mindset connected? And how the heck does all of that link to you making money in your flower business?
Florists Making Money - The Scientific Way
There is this thing called the Scientific Method. And it can be applied to anything – including a specific marketing activity you’re doing in your flower business.
Here’s a very simple interpretation of the Scientific Method:
- Identify your question
- Create a hypothesis
- Run your experiment
- Review the data Recalibrate as needed
So often, when we’re running a business, our human brain wants to tell us “It’s not working.” When in actual fact, that’s not true.
Any time my students come to me, inside my Flower Boss Bootcamp, and say “It’s not working,” I always come back with the same question:
“What’s not working?”
Our primitive brain is programmed to focus on the negative. To keep us safe and out of harm’s way. And when we’re running a flower business, we’re always battling this pre-programming.
The Scientific Method has been one of the best blessings I’ve stumbled on in the journey to build this business. It’s how I turned into a florist making money.
It requires us to dig into the data. To get our geek on and focus on tracking our progress.
When you circle back and ask yourself, what’s not working, you get to work on looking at the data. Where on the path to purchase are your customers getting lost?
- Is it that they’re not finding you?
- Are they confused by what is on your website?
- Overwhelmed by choice or distracted by too many options?
- So are they jumping off your website because you’re not showing big enough price points?
- Did they move on to the next Instagram profile because you’re too elitist and standoffish?
I’ve asked myself all of these questions over the past few years. And I’ve tested so many different hypotheses along the way.
But that’s precisely how I figured out what worked.
I didn’t indulge in confusion or overwhelm. I refused to let my brain get stuck in a rut. When my brain was telling me, “It’s not working”, I did not listen to it. I came back and said, "OK, well let’s figure out precisely what’s not working".
Get Your Geek On
Even if you didn’t conquer chemistry, embracing the Scientific Method in your flower business is so empowering. (Even better, in this instance, there is no one looking over your shoulder pushing you to get an A.)
Which simply is that we get to ask a question and post a hypothesis and then we get to work on testing it out. It requires us to focus on the data.
Not making as much money in your flower business as you’d like? Let’s get our geek on and get into the data.
What’s not working? Are they landing on your website? What are they not seeing? Are you using relevant hashtags to get found by your clients?
There are literally thousands of experiments we can run in our business –and even to this day, I’m still running experiments. Focused on looking at the data and always looking for ways to make our business and our offering better.
It’s so fun.
Even better, I’ve created an entire podcast episode on how to make money as a florist - the scientific way, to help you dig even deeper into this subject. And it’s so helpful!
You can listen to it on Spotify here or on the player at the end.
I know building a business can feel super overwhelming. I’ve been there. I’m here to help.
Check out my Flower Boss Bootcamp. Because I have created this one-of-a-kind program specifically to help floral designers, just like you, master the business of flowers. I’d love to see you there!