How Do I Become A Successful Florist?

It’s so easy to fall in love with flowers, isn’t it?

I vividly remember walking out of my first design class. It was a Tuesday morning in July, 2014 I was head over heels in love. And the thought that people did that for money. Wowzers. Sign me up!

What an amazing opportunity. For me, it felt like absolutely the right thing to do.

Of course, learning about flowers and design is just one roadblock to becoming a successful florist. If you want to run your own business, you’re then confronted with so many other things to learn.

But even hunting the edges of the Internet, there’s not much to go on. There is so little information and guidance when it comes to flowers + business.

And with no information to go on, we then look to those within our industry and try to pick up as many little hints and clues as we can.

Like so many florists around the world, I assumed becoming a successful florist was about having a big Instagram following, getting published in the fancy magazines and having a beautiful shop front.

Turns out, it’s not any of those things.

But of course, with this industry’s obsession with beauty and design and the social media veneer we love to obsess over, it’s easy to fall into the trap of thinking those things matter.

I’m here to tell you they don’t.

It’s not about Instagram followers. It’s not about getting famous. And it definitely doesn’t need to be about having a shop front (and that’s coming from someone who had a fancy shop front!)

How Do I Become A Successful Florist?

I work with floral designers from around the world. No matter what the level of experience, qualifications, or design aesthetic, so many floral designers run into the same challenges.

I hear from so many florists asking the same questions: Kathleen, how do I get more confident with my pricing? How do I get more customers?

Kathleen, how do I become a successful florist?

Inside my Flower Boss Bootcamp, I teach a very simple model of success.

Yep – it is so S-I-M-P-L-E (literally)!

S – State your Vision

I – Identify the Gaps

M – Make a Plan

P – Plan for Success

L – Leave the Rest

E – Evaluate the Outcomes + Adjust

You Don’t Need To Struggle Alone

Being a floral designer is amazing. Being a business owner is hard. With so little guidance and support to go on when it comes to making money as a floral designer, I see so many florists from around the world making so many of the same mistakes.

At the end of the day, the fastest way to create a successful floral design business is to learn from someone who has come before you. To understand the power of smart marketing and to learn how to manage your mindset.

That’s precisely why I created my Flower Boss Bootcamp. To teach floral designers how to conquer the business of flowers.

I love to keep things simple and inside my Flower Boss Bootcamp, I’ve set it all out for you step by step. Because I want floral designers to learn from my struggles. To stay away from the mistakes I made in my business.

You don’t need to be the best designer on the planet. And you definitely don’t need to be the most famous.

You do need to understand a few fundamental marketing principles. And you need to build the resilience to keep showing up day after day.

Need Help Growing Your Flower Business?

I know building a business can feel super overwhelming. I’ve been there. I’m here to help.

I created this one-of-a-kind program specifically to help floral designers, just like you, master the business of flowers.

Even better, I recently sat down with three of my program graduates for a podcast party, to have them tell their stories and to celebrate their successes.

These ladies are so inspiring to me because they have transformed into such confident, powerful business owners and are creating incredible results because they invested in the program.

Listen in on this week’s episode (here or on the player below) and hear directly from them what it’s like to work with me.

May 2021 Flower Boss Bootcamp Registration Now Open

If you want to experience your own transformation and learn to show up with confidence, grab a spot and let’s get into the good stuff.

When you sign up for the program, you’ll be able to:

  • Get clarity on where to focus your time and energy and have a roadmap for success
  • Feel supported and surrounded by like-minded flower bosses – all on a mission to make money
  • Work directly with me and jump right into action to take your business to the next level

You can sign up for it by clicking here. I’d love to see you there!

💖

Kathleen

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