LISTEN UP

STOP ME IF ANY OF THIS SOUNDS FAMILIAR...

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You've invested in other workshops with the hopes of learning more about marketing and business, but you've walked away with more questions than answers.

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You feel like you're the only one who's struggling to attract the right clients, quote with confidence and grow your business. You wish you had a flower family you could connect with and ask all your questions without judgement or fear.

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When it comes to growing your business, you're not really sure where to focus your time and energy. The to-do list is getting bigger but you don't feel like you're making real progress.

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You're feeling pulled in 15 directions, overwhelmed and frustrated. Everyone else makes it all look so easy but you're not getting the results you want in your business.

If it does, then you already know how hard it is to get support + guidance.

I'VE GOTCHA COVERED

That's Exactly What Inspired Me to Re-Invent the Traditional Floral Design Workshop

I was fed up with hearing stories about passionate, ambitious designers — just like you — signing up for workshops but being left feeling frustrated, thanks to:

The secrecy around quoting, attracting clients and sharing the best shortcuts for getting customers so you know where to focus your efforts.

The hush-hush when it comes to marketing and making money. No one wants to reveal the real secrets to building a business and getting customers.

The fear of judgement by our peers makes us reluctant to speak up and ask the questions that really matter.

The lack of support when it comes to pricing, product planning, logistics and all the practical behind-the-scenes business stuff. 

Thankfully, all of that is behind you now...

You're Invited

FlowerBoss Brisbane

This workshop is a hands-on experience specifically for floral designers who want to build profitable businesses.

If you're an ambitious, passionate designer, you don't want to miss this.

Absolutely yes, you will learn new design skills. But, even better, you'll learn how to quote with confidence, attract more customers and price for profit.

You'll also develop better photography skills, learn more about strategy & branding as well as build the confidence to take your flower business to the next level.

The best part about this experience is you'll be in a safe, supportive environment where you can ask all your questions.

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COMMUNITY

Connect with like-minded florists, build your flower family and know you are not alone in your struggles.

CLARITY

Learn exactly where to focus your energy to get customers and grow your business

CONFIDENCE

Show up with more authority in your business and feel like you're in control of your growth.

This Workshop Will Help You To...

Grow Your Business

We'll cut through the fluff and get right to the good stuff so you can fast track your growth.

Simple Strategy

Learn the exact steps to take to get more customers and make more money in your flower business.

Find Your Community

Connect with like-minded floral designers and build your support network.

Build Your Portfolio

You'll walk away with new photos for your portfolio as well as our best tips for capturing your own photos at home.

Attract Better Customers

Learn the right marketing strategy for getting those dreamy, lovely customers.

Know Your Worth

You'll learn how to feel confident in your pricing, your approach and the value of your work.

What Makes Our Workshops Different?

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Openness

This is a safe, sacred space. Don't be shy. Bring your list of questions and let's go!

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Transparency

Ain't no fluff here. We tell it to you straight and give you the insider knowledge.

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Community

Our people are awesome (like you!). Come join us and connect with like-minded designers.

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Shortcut & Tips

Yes, we'll talk hacks, shortcuts and our favourite tips to make it easier for you!

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Money Talk

We'll embrace the akwardness and talk about money, profitability and getting customers.

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Real Results

We'll share our exact strategies, proven tactics and pass along expert advice.

This Workshop Is Perfect For You If:

  • You're a floral designer on a mission to build a successful business. It doesn’t matter if you’re brand new or have been doing this for a while. Your formal qualifications, years in the industry and credentials aren't as important as your ambition and vision.

 

  • You love learning and are eager to get to work. You've got questions, lots of questions and you're excited to learn what really matters when it comes to getting customers and making money. And you're keen to learn more about photography, foam-free design + business. 

 

  • You're open-minded and ready to step out of your comfort zone. But you want to do that in a safe, nurturing environment. You know you have what it takes to build a successful business. You're ready to embrace the discomfort needed for you to grow.

 

  • You want to connect with like-minded designers and build your flower community. You can't wait to connect with Kathleen and her team and build your network of passionate, motivated, heart-centred florists.

Your qualifications, formal training and years in business are not important. What matters is that you have a passion for flowers and want to build a profitable business.

Workshop Highlights

We'll come together to conquer the business of flowers.

Welcome Party

SUNDAY 14 AUGUST

We'll gather together for a little welcome ceremony, meet + greet and get the awkward introductions out of the way. Plus, you'll get a chance to connect with like-minded designers in a casual, fun environment. We'll dive right into all things flowers + business tomorrow morning.

[4pm-6pm]

Money + Marketing

MONDAY 15 AUGUST

Today is all about strategy, goal setting, getting customers and understanding branding. Lunch will be brought in and we'll shower you with snacks, goodies and laughter. We'll spend time later in the day designing bouquets and get organised for a full day of photography tomorrow.

[9am-5pm]

Photography + Operations

TUESDAY 16 AUGUST

Today's focus is photography and learning more about foam-free designs. Throughout the day, we'll dig into the nitty-gritty of quoting your work and you'll learn my #1 tip for pricing with confidence. A professional photographer will be on-site to capture your work for your website and Instagram.

[9am-5pm]

FlowerBoss Brisbane

Pay in Full

1 x Payment

3849

AUD

Instalments

2 x Payments

1997

AUD

Flower Boss Brisbane

August 2022 Workshop

Billing Address
Price Options

At checkout, select between (1) Pay in full (single payment $3849 AUD) or (2) Two payments of $1,997 AUD (your card will be charged $1,997AUD today and $1,997AUD in 30 days).

What You'll Learn At This Workshop:

This workshop provides the perfect mix of hands-on design training, photography tips + tricks as well as practical, how-to business advice to help you take your flower business to the next level.

This workshop gives you:

  • Connection and support of like-minded floral designers, each one of them on a mission to achieve the next level of success.
  • The clarity and confidence you need to show up as a Flower Boss, set bigger sales goals and take massive action in your flower business.
  • Step by step instructions on creating foam-free installations, including pro tips to help you plan your mechanics, sort through the logistics and quote with confidence.
  • Hands-on experience and expert tips to help you take better flower photos. Plus, we’ll have a professional photographer on-site to capture beautiful photos of your work to add to your portfolio.
  • The three essential skills every floral designer needs to know to price with confidence and quote your dream designs.
  • An easy roadmap to help you attract higher-value clients by knowing where to focus your energy to get found.
  • A clear understanding of the right strategy to follow when it comes to attracting more customers and building your clientele.

What's Included In Your Tuition?

We'll provide you with everything you need for three days of flowering + business fun times, including:

  • An abundance of flowers and foliages to make designing fun
  • Gourmet lunch, snacks and drinks to get you through the day
  • Step by step instruction and hands-on design time
  • Detailed teaching and checklists to help you better your photography skills
  • An open, nurturing environment where you can ask all your questions
  • Practical, expert guidance and real-world strategy to be successful
  • Printed workbook, with detailed instructions and quick reminders
  • Lots of little surprises along the way
  • Pens, snips, sundries and more ribbon than is really necessary

We'll be organising dinner on Monday + Tuesday as well but these are entirely optional (additional fees apply).

All you need to organise is your travel to/from Fortitude Valley, QLD as well as your accommodation.

Frequently Asked Questions

So, you have questions? Let us try to answer those for you...

This August workshop is our only Australian workshop scheduled for 2022. If you're eager to join Kathleen for an in-person experience, don't miss out on this opportunity. Space is limited and it will sell out.
100% yes! In fact, the very first working session we have on Monday is set up to specifically address this. So, if you feel like you're at a crossroads in your business or you're in need of a clarification, refinement and inspiration, this workshop will give you the support you need!
The beautiful thing about how Kathleen teaches is that she digs into strategy. That means you get to take those principles and apply them to your dream business – weddings are 100% optional when it comes to building a thriving flower business. If you're more focused on daily deliveries, subscriptions, or corporates, you'll walk away with so many new ideas and more clarity on how to grow your business.
Yes, pay 50% to secure your spot today and pay the balance in 30 days.
This workshop is perfect for florists with all levels of experience. It doesn't matter if you have formal training or qualifications. As long as your dream is to run a profitable, sustainable flower business, this workshop is for you!

Yes! Please come join us and know that we are here to provide an open, supportive, nurturing environment for florists of all shapes and sizes. You're invited to join us regardless of your design background, gender, identity, religion, race or ethnicity. If you connect with Kathleen and want to learn from her, this is THE place to be this year! 

Yes. When you register, you'll be able to advise of special food requirements.

We've got the basics covered including snips, aprons, and all the sundries you need. We definitely recommend you bring your phone / camera as well as your iPad or Laptop (if you have one). We'll be supplying a detailed workbook and note-taking supplies but we'll also have the opportunity to do more in-depth biz work. 

The workshop will be held right in the heart of Fortitude Valley, QLD (just off James St). The Calile Hotel is just around the corner and there are lots of other great hotels in the area. Also, there are great options available on AirBnB.

For flights, we do recommend you plan your arrival / departure to take full advantage of the drinks + dinner options. We'll kick off Sunday at 4pm and if you can stay for dinner on Tuesday, we'd love to have you join us.

Click here to view the full event terms & conditions.

I don't know anyone else going. Will I be intimidated?

It's totally normal to feel apprehensive and a little scared but we are here to welcome you with open arms. One of the best bits about our workshops is that they provide a safe, nurturing space to connect, ask questions and get expert guidance. We've also specifically set up the Sunday Welcome Party to help get that awkwardness out of the way.

Will professional photos be made available from this workshop?

Yes! We'll have a professional photographer on hand to capture the whole experience. And, a few weeks following the workshop, you'll get access to the final image gallery. You can use all these photos on your website and Instagram to help grow your business.

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