right for me?
FBB is extraordinary, but it isn’t right for everyone.
Get answers to the most frequently asked questions so you can make the best decision for you and your flower business.
Select From These Categories to Quickly Find the Answers You Need:
FBB Basic Overview
Quick answers to the most common questions about the program.
Who It's Perfect For
Find out if FBB is right for you and your flower business.
Tuition + Guarantee
Your investment, scholarships and our money-back guarantee.
A Few of the Finer Details
Simple answers to make the best choice for your business.
01. FBB Basic Overview
This program is the only online program of its kind in the world. It's been custom designed specifically for florists and take into account the nuances and specific challenges we face in our industry. This program has been road-tested with hundreds of florists around the world.
We floral designers have to approach marketing + sales differently. What works in many other industries doesn't work for us. This program takes all that into account and gives you the exact process to follow to grow your business and see results.
FBB is about delivering real, measurable results for your flower business. It's distilled down our +20 years of corporate marketing know-how, pulled together the exact tactics we use in our business and give you the step by step instructions you need to take action.
What if our processs doesn’t work for your flower business? Get 100% of your money back. Yep. Do the work. Put it into action for your business and if you don't see the value in your investment, send us an email at email@example.com and we'll give you your money back.
You have nothing to lose, and everything to gain.
02. Who It's Perfect For
FBB is custom created for flower farmers and florists who are on a mission to build a 6-figure business.
- Identify as a “self-starter.”
- Want to be supported and learn from others on your journey to success
Are motivated and ambitious, looking to scale to 6-7 figures in the next 1-3 years
- Feel confident (or growing confidence) with the design side of things and want to learn how to get customers, attract better clients and make more money
- Are ready to take control of your business and see real results
- Love personal growth and want to push yourself out of your comfort zone
- Know that fear is standing in your way and want to finally take the leap to see real, measurable results
- Tired of playing small, giving away your work and second-guessing yourself
Then FBB is perfect for you.
Everyone is invited to join us inside FBB, regardless of:
- Formal training or credentials
- Years in the industry
- Whether you work from home, have a studio or a shop front (or dream of one)
- If you use floral foam. Or don't.
- Your preference for flowers, mechanics and sourcing ingredients
- Your niche (i.e. weddings, events, daily deliveries, subscriptions, corporates, funerals, workshops)
- Your religion, race, age, sexual orientation, gender, religious beliefs
Everyone is invited to join us. Click here to jump on in today.
FBB isn’t right for everyone. We know that.
If you are:
- Looking for someone to do all the work for you and aren't ready to step outside your comfort zone.
- A Backyard Betty and don't care about building a business (you're happy to have a hobby)
- Happy to keep struggling alone, trying to put the pieces together and don't want the support and guidance of a flower family
- Only want to learn about flower care and floral design tips. You aren't into business, money or marketing.
Then FBB may not be the right fit, and that’s okay.
Kathleen is on a mission to change the narrative for female entrepreneurs but don't let that scare you away. To all our male and non-binary friends who want to join, we'll welcome you with open arms!
03. Tuition & Guarantee
The tuition for FBB School is $2,840 USD if you pay in full. Payment plans are available at $997 USD per month for 3 months.
FBB is an investment for any small business owner committed to growth, and we respect your investment.
Here’s what one recent student had to say about her decision to invest…
I've just paid back my FBB tuition – in less than 6 weeks! I am so grateful I joined this program when I did because now, 2022 is going to be an incredible year for my little flower business.
– Lynda, California Flower Boss
I've just opened my dream flower shop! This has been a dream for 8 years now and I’m so glad and thankful I joined this course/network. The resources and support were immeasurable!
– Bilquees, Toronto Flower Boss
Investing at this level feels scary. It brings up all sorts of scarcity stories, fear and uncertainty.
That's normal. In fact, it's to be expected. You're a human being with a human brain.
We don't want anyone to make irresponsible financial decisions but I want you to ask yourself, is it true that you cannot afford it or is this a version of fear talking?
It's time to get curious and call yourself out on your own limiting beliefs.
It's OK to feel scared and hesitant to say yes. But don't let that stop you from chasing your dreams and building a business you love.
Rather than offer a scholarship program to a limited number of florists, we're on a mission to help this industry level up its game and help as many florists as possible.
So, instead of setting up a scholarship program, we have decided to invest in a huge amount of free training and valuable content with our weekly podcast, YouTube videos and regular content on Instagram.
Lots of florists have made the commitment to sign up to FBB and have earned their investment directly from the insights, lessons and training we share in this free material. You can too!
04. Last Little Details
There’s more free information available to more people on every imaginable subject, including business, than ever before in human history. But most of it doesn't work for flower businesses.
We don't need more Instagram followers. We don't have to have the most robust portfolio and we definitely don't need to chase exposure.
What we do need is a better marketing strategy than ever before and, in today's world, that requires us to learn the ins and outs of digital marketing – SEO, Instagram, Google, sorting through the right website templates and having a streamlined enquiry process are a must if you want to scale to 6-7 figures.
Signing up for FBB means you're able to shortcut your success and learn the right way to market your flower business. No more second-guessing.
You'll save yourself years of expensive mistakes and stop wasting time and money on things that don't matter.
There is a lot to juggle when it comes to building a business, navigating family and sorting through the realities of life. That's why, when you sign up, we provide 6-months unlimited access to all the course content, private community + study vault.
In our experience, most students work through the curriculum in 6-12 weeks and then use the next few weeks to level up their own marketing further, finessing their enquiry process, updating their website and testing out new ideas.
The 6-month window provides a luxurious amount of time for learning, implementation and testing new ideas.
Plus, after the initial 6-month window, you have the option to stay on inside the private membership. This gives you the ultimate in flexibility and ensures you feel supported throughout your business development journey.
Each week, Kathleen hosts a live Business Coaching session where you can get help and receive support. Also, with each module, you can submit your homework and Kathleen will provide personalised feedback specific to you and your business.
We also have a private community (not hosted on Facebook) that you can ask all your questions in – it also has a super helpful search bar that allows you to go into the archives and find answers to almost every question imaginable!
Finally, each week, we host a live workshop-style session where we dive into mindset blocks, sort through limiting beliefs and learn how to show up with more confidence.
And, if that's not enough. You can listen to the call replays on our private podcast or watch the video replays as time you like.
Kathleen provides personalised feedback and support through the weekly homework review and you also have the opportunity for coaching on a weekly basis during the Business Coaching calls.
If you're looking for more in-depth coaching experience, be sure to check out Kathleen's 1:1 Business Coaching program.
Alternatively, you can sign up for a Virtual VIP Day with Kathleen.
Yes! In fact, you'll be at a major advantage if you're starting with a clean slate. It's easy to miss the mark on Instagram + your website. Inside the Study Vault, you'll find the Instagram Masterclass and Website Masterclass, which talks you through exactly what content, pages and materials you have to have for your website.
There's also a set of copy templates, post templates and a step by step guide to SEO + Google Ads to help you fast track your progress.