Have you ever wondered, what makes successful florists successful?

The truth is, it's not about giving away your work or playing the popularity game. Once you learn the strategies of successful florists, you learn how simple it is to turn enquiries into bookings, leads into paying clients and attract more of the right kinds of customers.

There’s an easier way to up your marketing + sales skills without having to invest in expensive business programs or uncomfortable sales training. It's time to move past the anxiety of “am I even doing this right?” and get the clarity you’ve been craving. It's time to be true to you, your strengths, your vision and your creativity.

 

MY STORY

How it all started.

I used to think successful florists had a secret how-to manual that they kept only to themselves. I didn't have one so I was stuck. I assumed it was all about being popular and getting famous. I thought I had to say 'yes' to every customer that came my way and price was all that mattered.

That approach left me exhausted and totally frustrated. In November 2017, I almost walked away from it all. I almost gave up on my dream because I was so heartbroken. The flower business I had wasn't anything like the one I dreamed of. I didn't like the work. I felt so alone. And I wasn't making money.

I KNEW SOMETHING HAD TO CHANGE.

BUT IT WASN'T EASY

I wasted so much time, energy and money on all the wrong things. Much of what works in other businesses, just doesn't apply to floral design. And with nothing else to go on, we're left spinning our wheels, wondering if there's something wrong with us and if we have what it takes to make this work.

01.

This industry is so secretive.

Other florists don't want to explain the nuts and bolts, or the 'how', to get customers and land clients.

02.

SUPERFICIAL SOCIAL MEDIA.

Everyone is obsessed with getting more likes, having more followers and being published.

03.

'Exposure' doesn't work.

Our customers shop differently. Traditional awareness campaigns don't work for florists.

IT'S TIME TO THRIVE

Does any of this sound like you?

Feeling stuck and alone is not what you pictured when you set out to turn your passion into profit. Now, you're left wondering if you have what it takes to make it work.

Frustrated

You feel like you're the only one struggling. But everyone else can fill their feeds with perfect designs and brag about how busy they are.

Overwhelmed

Your to-do list keeps getting longer but you're not making real, measurable progress.

Confused

The mixed messages and lack of resources leave you feeling stuck. You're spinning your wheels, not sure where to turn next.

Under-Earning

You want to make more money. You're barely covering your costs but not sure how to get back on track.

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What if I told you...

You don't need to worry about being popular.

You don't need to discount, be cheap or give away your work.

You don't need to build your portfolio or invest in styled shoots.

All you need is a strategy for your brand, a simple system to help you attract more customers and make more money.

JUST IMAGINE THE POSSIBILITIES.

Get the answers 
you're looking for.

Flower Boss Bootcamp

The ultimate guide to building a succesful flower business.

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Let's do this the right way.

When you sign up for my Flower Boss Bootcamp, you'll finally get the clarity you've been craving. This program provides you with the ultimate guide to building a successful flower business.

In less than 12 months, I went from a totally exhausted, frustrated floral designer to a thriving and confident flower boss. Now? I am in control of my business — and I’ve helped hundreds of florists do the same thing.

I’m handing over the exact system I used to get there.

Get my A-to-Z blueprint to learn how to get customers, build confidence and make more money, all while being surrounded by a community of like-minded floral designers, travelling the same path as you.

BLUEPRINT FOR SUCCESS

Broken down into 12 simple steps, I teach you the skills you need to attract better customers, build a bigger brand and make more money.

PERSONAL SUPPORT + FEEDBACK

Take your learning even deeper. Submit your homework for personalised feedback from Kathleen.

WEEKLY GROUP MENTORING CALLS

Join Kathleen and your community of foral designers for live mentoring sessions. Join in or follow-along and learn from others.

STUDY VAULT + TEMPLATES

All the ‘done for you’ marketing resources a florist could dream of. Copy + paste or customize to suit.

CO-WORKING
SESSIONS

Make a plan to get shiz done. Come together, ask questions and know you are not alone on your journey!

PRIVATE
COMMUNITY

Ask questions 24/7 and feel supported by a community of floral designers as ambitious as you!

Sign up today and start...

Taking Action

Showing up with confidence, knowing you do have the answers you're looking for.

Seeing Results

Finally feel as though you're making progress and moving towards the business you've always wanted.

Feeling Supported

Stop struggling alone. Be surrounded by florists who align with your values and share the same challenges as you.

Making More Money

You deserve to have a thriving flower business, one that fills you with creativity, joy and pays the bills.

Sign up today and stop...

Second-Guessing

Get answers to your questions and have a clear step-by-step plan.

Wasting Money

Stop investing in useless advertising + marketing tactics that get you nowhere.

Being Confused

Stop wasting time, energy and money on things that don’t move the needle in your business.

Wasting Time

No more posting to Instagram without a plan and no more navigating enquiries that go nowhere.

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Part 1 – Your Blueprint for Success

Jump straight into the Flower Boss Bootcamp core curriculum. There are 12 modules to the Flower Boss Blueprint and you can take action today, working through at your own pace. The trainings cover everything from branding to marketing must-haves, from goal setting to overcoming a the fear of failure.

Each of the 12 modules includes a 60-minute training with Kathleen, plus a step-by-step workbook to help you translate your learning into action.

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Part 2 – Personalised Feedback

No longer do you feel like you're navigating your business alone. Submit your homework for review and you'll receive customised feedback and personalised support from Kathleen. This ensures you can quickly and effortlessly overcome your biggest obstacles and keep moving forward.

As you work through each module in the core Bootcamp curriculum, anywhere you want a second opinion, an outsider's perspective or simply the reassurance you're on the right track, Kathleen is there to support you.

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Part 3 – Go Deeper

Sign up today and get immediate access to the entire Study Vault. It's jam-packed with templates and step-by-step instructions.

Sort out your website by following our templates. Get access to our Instagram strategy and Canva templates. Learn how to set up a money-making catalogue and see how easy it is to sell wedding packages. If weddings are your things, you can jump in and get access to our entire process.

Plus, we offer step-by-step instructions for Google Ads, Google My Business, SEO and more.

From the moment you sign up for the program, you get answers to all your questions. You'll never need to wonder, "Am I doing it right?"

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Part 4 – Live Support + Accountability

Stop struggling on your own. Get support when you need it most. Every week, Kathleen and her team host live mentoring sessions – we dig into all things marketing, money and managing your mindset. Join us live or catch the replays in your own time.

Plus, we host monthly masterclasses to give you even more resources to help grow and scale your flower business – learn our exact approach to hiring, selling subscriptions, sorting out Valentine's Day and hosting workshops.

Finally, to help you stay connected, we host monthly co-working sessions. Come hang out with Kathleen and get the accountability you're craving to make progress faster.

Sign up today and you'll receive immediate access to the complete A-Z blueprint and all our step-by-step tutorials.

Immediately after you register for the program, you can get right to work. The program is hosted on a secret corner of the interwebs, giving you immediate access to all our private trainings, how-to guides and program curriculum.

  • Jump into our private community today and take a few minutes to explore. Introduce yourself and feel supported from Day 1. 
  • Head right to Flower Boss Bootcamp – Module 1. Submit for review and receive personalised feedback directly from Kathleen.
  • Explore the Study Vault and get answers to all your questions. There are +10 in-depth courses you can jump into today.
  • If that's not enough, join in a Live class, mentoring session or catch up on old replays. The depth of the resources is incredible!
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What People Say About Our Flower Boss Bootcamp

Join a group of like-minded, ambitious floral designers, all on the same mission as you.

Lisa

It's absolutely worth it.

I've signed up to other programs and, yeah, they had some good information but this program goes above and beyond. You cannot put a dollar amount on the things that Kathleen is giving you.

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Lisa, Huldra Floral

Gerilynn

You need this program.

Kathleen holds your hand through the entire process and gives you all the resources. And her systems are incredible.

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Gerilynn⁠, Flux Floral

Emily

You'll earn it back x10.

I can confirm – it is sooo worth it!! What seems like a big decision, if applied in practise is made back within a few months. No problem!

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Emily, Petal Pushers

Brenda

This program is incredible.

Kathleen has been the best investment into my business, along with a cooler and accounting program. If you are just starting out or a 25 year veteran like me, you need to sign up for this before you cut one more stem!

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Brenda, Tandem Studio

World-Class Support, Resources + Tutorials

Stop struggling on your own. This program provides unparalleled support, how-to guides and resources to give you the clarity you're craving.

Accountability

Every month we host co-working sessions to ensure you stay on track and focus on your most important money-making priorities. Join is and make progress faster.

Personalised Support

Each module of the program includes a workbook, to help you turn learning into action. Submit this as homework for Kathleen's personalised input and feedback.

Template Library

The Study Vault includes +20 templates for you to use. Canva design files, website page layouts, emails, phone scripts and so much more!

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MONEY BACK GUARANTEE

Your success is inevitable.

I know it feels scary to take the leap, to invest in yourself and your business. That's precisely why we offer a program guarantee.

After learning and implementing the tools provided in this program, if you aren’t completely satisfied, you'll receive a full refund. Yes. You read that right.

We're on a mission to make this program the world's best business and marketing program for florists. And we want you to feel totally confident in your decision to invest in yourself.

Click here to read the full details.

Sign up today!

Jump right in and let's get you on track to creating the flower business you've always dreamed of!

Payment Plan

3 x $997 USD

Effortlessly manage your cashflow.

Pay in Full

$2840 USD

Secure your spot at the best price!

What Our Flower Boss Bootcamp Graduates Are Saying

Your questions answered.

Your program investment is $2,840USD. Or you can choose 3 payments of $997USD. If paying instalments, the first payment is due upon registration, the second payment 30 days later and the third payment 60 days later.

When you sign up, you have 6 months to work through the course curriculum. After the 6 month window, you can decide to stay on for $99USD / month and take advantage of new trainings, new resources and more live mentoring. No matter what you decide, you can download the course materials and keep them on hand forever. 

This program is unlike anything else available to floral designers. Sign up today and get access to our private community, a complete study vault, live mentoring sessions and replays as well as the core Flower Boss Bootcamp curriculum.

Sign up today and you'll be sent access information to the course program and curriculum. You can start getting your learn on TODAY!

You get the core Bootcamp curriculum as well as access to an epic study vault which includes our Website Masterclass, Instagram Masterclass, Wedding Enquiry Masterclass and so much more! Quite literally, this program includes everything you need to hit the ground running — from the exact layouts and language to use on your website, to how to sort through all things Instagram, how to set up your online catalogue, as well as all my wedding and event enquiry templates.
That depends entirely on you and your schedule and your ambitions. We suggest allocating 4-6 hours per week and use this time to work ON your business (rather than always being stuck IN your business). Implementation of our exact templates and 'how to' guides can be done at your own speed or you can enlist help from others to speed up the process. Your business. Your rules.
Nope! This program focuses 100% on all things marketing + strategy. No matter where you are on your flowering journey, if you are ambitious and have a dream of owning a successful flower business, this program is for you. We have program attendees who have been in business for 25+ years and we have students who are just starting out. No matter what your level of qualifications or experience, you will be welcomed with open arms.
Nope! In fact, I would recommend you don't. This program gives you my exact approach to setting up your website, covers off how to show up on Instagram to attract those dream clients and gives you a full suite of templates and tools to copy. Yes. Literally. COPY.

Workbooks for the course content are downloadable PDFs so you'll have access to those "how to" resources for a lifetime.

When you sign up, you also get 6 months free access to my private community, where we host more live trainings and "how to" sessions. New course content focused on specific topics (for example, Mother's Day Masterclass) is also regularly added.

After six months, if you want to stay on in the community, it's $99USD per month – you get to make that decision way further down the road but I like to mention it upfront because I know having on-going guidance and support is important.

Not a problem. Contact us here and we'll get back to you as soon as possible.

Do you have a payment plan?

Yes. You can sign up for 3 x $997USD payments. Your first payment is made today and then you'll automatically be charged $997USD 30 days and 60 days later.

I live overseas, how does that work?

Most of our students live overseas – including Australia, New Zealand, USA, United Kingdom and Canada. Everything is hosted online so it doesn't matter where you're based. If you miss the LIVE class, there will be a replay to catch up in your own time. You can watch the video replay or catch up on the private podcast.