You know you're a good designer. Where you feel stuck is trying to grow your business — getting your systems sorted so you can increase revenue and maximise profits...

You know marketing has changed since you first started. But, when it comes to social media, SEO and your website, you're utterly overwhelmed. You're not sure where to focus your efforts and what matters most...

You're in a rut. You've been in business a while but you're not growing. You want higher-value orders to increase your income, not just to cover your rising costs. You have lots of ideas but none of them are gaining traction...

You’re struggling to stay on top of the seemingly endless list of tasks and to-dos. And, if you're honest, you're not really loving this work anymore. All your effort isn't translating into increased revenue or money in your pocket...

If this is familiar, then you already know what a minefield it is to find the right advice & support.


That's Exactly What Inspired Me to Create This Place

I’ve heard from so many beautiful, passionate floral designers – just like you – feeling overwhelmed, frustrated and disappointed, thanks to:

Complicated technology and software solutions that promise the world but fall short on marketing + strategy...

The tsunami of information and advice about social media. It's impossible to keep up and figure out what actually makes a difference to increasing sales...

Little to no business and marketing support specific to florists – so much of what works in other industries doesn't work in our industry...

An inadequate level of guidance from the floral design industry on how to actually make money, scale a business and increase profitability...

Thankfully, all of that is behind you now.


Flower Boss Academy

Flower Boss Academy (FBA) is the #1 membership program for floral designers on a mission to grow their business.

It’s like Netflix for Florists. But better, because it'll help you make more money.

This monthly membership is packed with in-depth, practical training to help you streamline your operations and modernise your marketing.

You'll get help that's customised exclusively for your business at live weekly classes and through private 1:1 coaching.

PLUS you'll get our entire Study Vault of resources, including step-by-step instructions, templates + tools, covering every important flower biz topic.

Best of all, you have total control of your membership and can cancel anytime with just 2 clicks of your mouse.


Flower Boss Academy Will Help You To...

Scale Your Business

Put yourself back in the driver's seat of your business and break through the barriers that are holding you back.

Get More Customers

Get your digital marketing plan sorted. Attract more of your dream customers with less effort.

Make More Money

Learn the skills for growing revenue and profitability that most florists don't know or don't share.

Focus Your Efforts

Cut through the distractions and stop wasting time + money on sh*t that doesn't work. Learn exactly where to focus your digital marketing efforts.

Get Results Quickly

Eliminate the guesswork and start using proven buisness systems that will help you make real, measurable progress today.

Feel Supported

​​Tap into the collective knowledge of floral designers who share the same values as you and who'll support you on your journey.

What Makes Flower Boss Academy Different?


Money Talk

Tap into our +30 years of marketing experience and a track record of delivering real, tangible results. The goal of this membership is to help you get results and make money.


Specific to Florists

There are unique challenges florists face when it comes to marketing + getting customers. Learn the right strategy to follow and get the tools to make implementation easy.


Weekly Support

Join a live class or sign up for a private 1:1 coaching session. You get access to both each and every week. So pick the times that work for you and customise your own schedule.

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Copy & Paste

Our study vault is FULL of templates, tools and swipe files so you don't need to start from scratch or figure things out all on your own. Take them 'as is' or adapt them to suit your needs.


Shared Insights

Connect with our community of like-minded florists, just like you – passionate, ambitious and ready to make more money. Ask questions. Get input. Feel supported & know you're not alone.


Simple Systems

No need for complicated technology or software solutions. Our resources, templates & tools work with whatever platforms you use. You get to decide what works best for you.

Meet the Maker

Hi, I’m Kathleen, co-founder + CEO of Little Bird Bloom. I teach entrepreneurs and creatives how to run businesses using a simple formula: Marketing + Mindset = Money.

The formula is simple but it’s the result of a lot of experience, including 10 years in fancy-pants corporate marketing gigs, selling everything from pizza to pay TV, and then the last 10 running my own flower biz.

And I'm excited to lead the charge to level up the business expertise of our industry.

Because here’s the thing: when I finished floral design school and struck out on my own, it took me a long time to figure out how to make money. I made a lot of mistakes. I struggled to find people who could help. I quickly hit the burnout wall (yup, you know the one!)

It wasn’t until I realised that my florist qualifications weren’t enough on their own. But, when I put them together with my marketing and business smarts…bam! I found my secret weapon.

In 2018 I started sharing my story — talking about how much money my business was making and what I did to make that happen. And I launched my first online business course for florists.

Since then, I’ve worked with thousands of florists from around the world, teaching them the florists’ secret weapon: modern marketing skills and an entrepreneurial mindset. All inside Flower Boss Academy.

The truth is, I know you can make a lot of money running a flower business (I have!). And I know you can too with the right training and support. I can't wait to show you how to make it happen.

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This program has been one of the best investments I've made in my business. I cannot say enough how valuable Kathleen and her crew are. 

If you are just starting out – or you're a 25-year veteran like me – you need to sign up for this before you cut one more stem!

If you're not sure about pricing, sign up! If you aren’t a webmaster, sign up! If you have lots of knowledge but are on the insecure side, like me, sign up!


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Help At Every Stage of Your Business

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I Want to Grow My Existing Business

You're on a mission to make more money and create more impact, with less effort.

Learn More

I Want to Launch My Business

Get your pricing and processes sorted and follow our step by step guide to getting customers.

Learn More
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Develop the skills you need to get "un-stuck" and take your business to the next level.

FBA provides you with the training, resources and accountability you need to streamline your approach, master your digital marketing and make a bigger profit. Including:


Simple Formula For Growth

Learn the 6 marketing + mindset skills that will propel your business forward.

We cut through all the fluff with an easy, no-nonsense approach for taking action and getting results. Learn exactly how to attract dream clients on social media, what matters most on your website and get the ‘behind the scenes’ of your biz sorted.

Our step-by-step program gives you access to all the systems and tools you need – take them, make them your own and put them to work for your business.

You get access to all our digital marketing tools, plus easy-to-follow tutorials that make implementation easy. No more wondering what to post on Instagram, or how to get customers. It's all waiting for you inside this membership. 

Weekly Accountability & Support

No more going it alone. Get the help and motivation you need to move forward.

No need to invest in an expensive business coach. We’re here to help.

Inside FBA, you get access to Live Classes and Private 1:1 Coaching every single week. This means you can ask questions, work through your challenges and get help where you need it the most.

Even better, you'll also connect with, and learn from, other like-minded floral designers travelling a similar path to you. This means you're never alone with your challenges and you can ask questions, get guidance and seek help 24/7.

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Streamline Your Approach

Stop wasting time, energy and money on things that won't move the needle in your business.

In addition to learning the Flower Boss Formula, the six crucial skills for making money, you also get access to our Study Vault FULL of step-by-step guides, tutorials and templates.

Yup, you get access to every tool and resource from our own business so you never have to stare at the blank screen or create your own systems + processes from 'scratch'.

You have full permission to copy + paste ALL of it. Jump in and start untangling your operations, streamlining your approach and getting results faster. 

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Fast track your progress and get the foundation of your business sorted.

We love helping florists turn their business idea into a reality. FBA provides the priorities, tools + guidance you need to start seeing results in those all-important first 90 days. Including:

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Set the Foundation

Get our proven blueprint for making money. Set yourself up for success by knowing what to focus on first.

Inside our foundational course, Flower Boss Formula, Kathleen teaches you how to show up with more confidence, the exact steps to take to attract your first customers and how to embrace the discomfort of being in charge.

It's time to take the guesswork out of creating a successful flower business and learn the right strategies to follow.

Plus, we provide all the templates + tools you need to make implementation super easy. No need to second-guess your approach. It's time to take action!

Pricing & Quoting with Ease

Conquer your biggest fear and get your pricing sorted today. Know you're making a profit with every customer you book.

We talk you through it all, step by step. Plus, we provide you with the exact formulas to follow, example price guides and everything you need to price your work. (And yes, the formulas work no matter where in the world you live!)

Even better, you get access to our quote templates, event enquiry resources and everything you need to book your first clients.

Plus, you can connect with other designers and know you are not alone in your doubt and insecurity. Join us inside Flower Boss Academy and get the support you're craving!

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Get Your First Customers

Access to all of our marketing templates and tools so you can attract the right customers, and turn them into paying clients, quickly.

No need to figure it all out on your own. We've mapped out your marketing priorities and made it easy to know where to focus your efforts to get those dreamy clients.

You'll get our exact approach to follow for Instagram, TikTok and Facebook. Plus, get access to our demo website, a page-by-page tutorial on how to set up your website to generate sales and enquiries.

Plus, you can ask questions, get input and learn from others through the calendar of live calls and Flower Boss Academy private community. 


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Join today and dive straight into our Study Vault filled with florist-specific help that's impossible to find elsewhere. Get practical, effective guidance on every aspect of being a flower business owner.

Whether you want a step by step guide to setting-up your website, need help with your Google Ads, or want to know how to hire and build a team, there are dozens of courses, trainings and tutorials to help you fast track your progress.

Plus, everything is easy to copy + paste for use in your own business. Click here to check out the full list of courses available.


Inside FBA, you’ll find a group of passionate, heart-centred flower fairies who openly share tips + guidance and are there to lift you up when you need it.

This community is the heart of FBA and the place to go for answers to your questions, to get feedback, seek support or inspiration, or simply to meet other mission-driven floral designers.

Our FBA community (a.k.a. our Umbrella of Love), is part of the magic of this experience. Learn from one another on the live calls or connect 1:1 privately. Ask questions. And, more importantly, know you are not alone in this journey.

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Need help? Want to talk through a specific challenge or problem? We’re here to help. We host a variety of live classes every single week. Come, learn from us live. Or, if you're more of a 'go at my own pace' kinda person, we post every replay so you can catch-up in your own time.

Even better, included in your monthly membership fee, you get one 20-minute private coaching session with a Certified Life Coach each and every week. Learn how to show up with more confidence, take action and get results with this unparalleled level of support.

The support we provide inside Flower Boss Academy is absolutely unique and caters to all kinds of learning styles. From this moment forward, know you're never alone in your challenges and can get support when and where you need it the most.


We provide all the resources you need to make implementation super simple. Including:

  • Demo flower business website showing you exactly what pages and content you need (just copy + paste into your preferred platform!)
  • Step by step guide for navigating wedding enquiries, including our proposal template, contracts, emails and quoting process
  • Step by step instructions for Instagram and a full library of caption ideas, Canva templates + hashtag strategies
  • The easiest marketing plans to follow to get more customers so you can free up your time and get back to flowering
  • Our super simple approach to pricing, and live coaching to help you feel confident in using it
  • Exact phrases and set-up to optimise your website for SEO and win the Google game
  • Detailed instructions for setting up your online catalogue, including the right words to use, pricing strategy and categories
  • Money management and cash flow tips + tricks so you can take charge of your profitability
  • Detailed, easy to follow optimisation instructions for Google Ads, Google Business and Google Analytics

Plus a lot more inside our Study Vault

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...All of this and much more ONLY inside Flower Boss Academy


30-Day No Questions Asked Money-Back Guarantee

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When you join Flower Boss Academy you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value during the first 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.

We're confident that you'll find FBA useful. But if not, we won't make you beg or invoke any silly rules or conditions. If you're not satisfied within your first 30 days then we'll refund you without any fuss.

Get Instant Access to
Flower Boss Academy!

If you're ready to take your flower business to the next level by enrolling in Flower Boss Academy, all you need to do is click the button to join us...



USD per month

Recurring payment. No joining fee. Cancel anytime with just 2 clicks of your mouse.

Hassle-free 30-day money-back guarantee.

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All prices in US Dollars

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FBA is NOT for everyone. And we’d prefer to help you figure that out BEFORE you join rather than waste your time. So, let’s cut to the chase…


  • Floral designers who are tired of feeling stuck and playing small. You know you can grow your business, make more money and show up in a bigger, bolder way with the right support.

  • Experienced designers who want to take their business to the next level. You’ve got the basics sorted, and you know what you want to do with your business, you just need help — the tools to cut through the overwhelm, a clear set of priorities and practical plans to navigate your next stage of growth.

  • New designers and farmer florists who are craving clarity and a step-by-step blueprint for success. You’re already exhausted and you've only just begun. You want to avoid expensive mistakes and costly dead ends and you don't want to figure it all out on your own.

  • Passionate, motivated florists, do-ers and designers who want to build profitable flower businesses. You’re driven and you want to make it work. This is not the place for Backyard Betties or Playtime Pollys.

  • You’re into personal development, learning new things and stepping outside your comfort zone. And you love the idea of doing this with the guidance of a mentor and the support of a beautiful community of like-minded humans.


  • Business owners looking for a quick fix or those not willing to dedicate the time. Overnight success is not a real thing, particularly in the floral industry. It takes time and effort to create and nurture your dream business.

  • Creatives looking for a get rich quick plan or cookie-cutter business ideas. Yes, inside FBA you get access to all the templates, tools and resources we use in our business, but at the end of the day, you need to define your dream. We can't do that for you.

  • You're not into personal development. The truth is, being an entrepreneur is all about navigating fear, uncertainty and doubt. This program is all about giving you the tools and support to do that.

  • Designers who don’t work with flowers. FBA is only for business owners who work with flowers (dried, silk or fresh), stylists and farmer florists. If you’re a cake-maker, photographer, HMUA, check out our Vitual VIP Day coaching intensive

  • Florists who don’t care about being profitable or making money. Ultimately, the goal of this membership is to help you make more money and create more impact. If that's not your thing, if you want to keep flowers as a hobby, this is not the program for you.

It might seem strange talking you OUT of joining this membership. But, truly, if FBA is not the right fit then neither of us benefit. We want you to be successful and that starts by making sure FBA is right for you before you join.


The moment you enrol in Flower Boss Academy, you get immediate access to our private community. Connect, ask questions and feel supported 24/7. And, we work with floral designers from around the world so you can build your global flower family!

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Frequently Asked Questions

So, you have questions? Let's try to answer those for you...

Nope! I know it all sounds too good to be true but it really is super duper flexible. You can jump in for one month and see how you go. Cancelling your membership is super straightforward and you have total control to do that on your own – no need to jump through lots of paperwork or worry about long lead times. It's like a dream come true for floral designers on a mission to build a successful flower business!

We teach florists and farmer-florists the skills they need to attract customers, build a profitable business and show up as an empowered CEO — regardless of if they're a formally trained designer or totally self-taught. It doesn’t matter if you focus on funerals, weddings, events, weekly corporates, subscriptions, daily deliveries or workshops. We talk strategy through to implementation and make it easy to craft a business around your personal vision. It doesn’t matter if you use flower foam or wanna be totally foam-free. And it also doesn’t matter if you use silk flowers, real flowers, dried flowers or some other magical creation.

This is kinda awkward’re here for a reason. If it was all smooth sailing, rainbows and butterflies, you wouldn’t be reading this. FBA is not just for new business owners. We work with designers from around the world who are veteran florists with +25 years experience. They want to grow but are stuck. FBA provides the training, resources and accountability that a seasoned florist needs to get "un-stuck" and move forward.

Nope. The beauty of our tools, templates and resources is that they work with whatever platforms you're using. Not sure which tech to use? Absolutely we’ll give you guidance and share our favourites. But if you’ve already invested time, energy and money into a specific platform, all you need to do is copy / paste the content we provide and shazam, your systems are sorted!
Absolutely. FBA covers every stage of planning, creating and growing a flower business - from the very start where you just have an idea and nothing more. In fact, just starting out is the perfect time to join because FBA provides the priorities, tools + guidance you need to start seeing results in those all-important first 90 days.
You get access to everything already inside FBA straight away! No waiting for content to be released, just jump in and start making use of the training today. Plus, we host a variety of live calls every week and continually make updates and additions to the Study Vault.
We host a variety of live calls every single week and, because we work with florists around the world, we aim to cover as many different time zones as possible. Having said that, the majority of our members join a live call every now and then but watch the replays which are posted within 24 hours of every session. Even better, we’ve set up a private podcast feed just for members so you can play ‘catch up’ while you’re doing the dishes, washing buckets or driving back from the wholesalers.
We know you will LOVE FBA as much as we do. However, if for whatever reason you're not 100% satisfied in any way, we have a 30-day money-back guarantee (no questions asked). We want you to succeed, and know that if you become a member of FBA and do the work…you’ll blow your mind with what you achieve!

Of course we'd like all our members to stick around forever. But we also know things change. So, if you decide to cancel your membership, we'll be sad to see you go but have made it as easy as two clicks of a button. You have total control of this process and it’s super simple to do. No paperwork. No jumping through hoops. Memberships are renewed monthly, so if you cancel yours, you’ll still retain access to the site for the balance of the month. After that, you’ll lose access to all of the content, templates, community and live calls. Your access to the private podcast will also be cancelled.

Yes! FBA is focussed on teaching the business skills of floristry, as opposed to flower care, design mechanics or traditional floristry skills. So, as long as your vision is to build a business, FBA is the place for you. Also, if you’re not formally trained and/or you have no vision of doing formal floristry training, come join FBA. We’ve got dozens of florists in all shapes and sizes and we’d love to have you become our next success story.

Yes! In fact, we highly recommend you join FBA before you do anything else. It’s too easy to get lost in the technology and make bad decisions that you need to untangle later. FBA will make sure you have the tools and step by step training you need. And, you have permission to literally copy + paste as much of it as you like.

As long as you’re selling flowers to human beings, what we teach will work. The beautiful thing about FBA is that we teach systems, sales + marketing. And the root is based on human psychology and sales strategies. These concepts have been used around the world by FBA members in Australia, New Zealand, the United Kingdom, the United States, and Canada. We’d love to add even more countries to this roster.

Part of what makes this program so powerful is it's simplicity. FBA is set up to make it easier than ever to get your systems and technology sorted through copy + paste files and done-for-you templates. Even better, you get to decide what platforms and technology to use in your business and then grab any one of our templates and make it work – no need to learn specific platforms.

Why should I join FBA today instead of waiting?

You're here because you have a problem and you're looking for help. That means it's time to take action. Simple as that. If you really want to have a successful, profitable flower business then you need somewhere to get answers to all of your questions (especially the ones you don’t know you have yet). You make progress faster when you have support, the right community, and most of all... accountability! FBA is the place where that happens. If you really want to grow your business, the time is now.

Can I get 1:1 help for my business?

Yes! One of FBA's best features is that you get a 20-minute, private, 1:1 coaching session every week (included in your monthly membership). And if you love learning from others, we also host weekly live classes where you can ask questions, get guidance and have our eyes on your business. Also, you can post a question inside our private community at any time and get direct, helpful input from others.

If there's anything you're uncertain about, anything we haven't made clear, or if you just have a question, don't hesitate to send us an email (click here) and we'll help you out.

Get Instant Access to Flower Boss Academy!

If you're ready to take your flower business to the next level by enrolling in Flower Boss Academy, all you need to do is click the button to join us...



USD per month

Recurring payment. No joining fee. Cancel anytime with just 2 clicks of your mouse.

Hassle-free 30-day money-back guarantee.

checkout logos for fba sales page (2)

All prices in US Dollars

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*NEW* – Flower Boss Academy