Few florists want to share their secrets.

That leaves you and I navigating blindly, trying to piece it together on our own.

Every one of us asking heaps of the same questions: What does it take to get good customers? How do I grow my revenue? Where should I focus my efforts to increase my profitability?

If you're like me, then you've already invested in loads of workshops + courses, hoping you'd learn what works. Or maybe you're an ambitious, motivated designer just beginning your journey.

Either way, that passion that got you started is being tested because the dream has turned into an un-paying nightmare. The bottom line: you're feeling disheartened with your progress.


I know you've already tried a lot already.

One question keeps popping up for you: How is it that everyone else is making it look so easy?

All the florists you follow are posting raving reviews, stunning designs and making it all look effortless. Your world looks nothing like that.

If you're like me, you might even be at the point where you're asking yourself: “What's wrong with me? Why can't I figure this out?

Deep down, you feel called to do this work. But right now, you're frustrated.

You're struggling to make it work and you're desperate for clarity and a clear path forward so you can finally make your dream happen..

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Happy Clients







I don't want to make the same mistakes I made – the ones that kept me stuck for more than 4 years.

If you're like me, you started your business with a dream and the passion to make it work. But you've hit a wall.

You're putting in wayyyy too many hours and not seeing the benefit. It's like playing tug-of-war, feeling forced into saying "yes" to whatever comes your way but also growing resentful with every new customer enquiry.

It's exhausting, isn't it? You might even be at the point of asking yourself, is this work meant for you? Do I really have what it takes to make this work?

The doubt and fear are mounting. You don't want to admit defeat. But you're at a loss what to try next — where to focus your time and energy to finally turn your vision into a successful business.

Our industry wants you to believe that if you were more popular, had more followers and all the credentials, you'd finally be successful. What you actually need is a proven blueprint, a step-by-step plan so you can stop playing the guessing game.

Imagine This...

Feeling empowered because you have a step-by-step strategy showing you exactly what matters

Getting results and waking up to new orders and dream enquiries that totally align with your big ass vision

Having the confidence to charge a premium for your work and becoming an in-demand florist

Creating a powerful brand so you can stand out from the crowd and not worry about budget clients

Experiencing the freedom to create the designs you want and the right systems in place so your clients say 'yes' with ease

Why Join Me Inside FBA?

FBA provides you with a proven blueprint for building a profitable, thriving flower business.

It provides you with the clarity you need to turn your flower dream into your reality, creating work you love, making money and being successful.

I've broken down my strategies into 12 step-by-step modules so it's easy to know exactly what to focus on to get customers, make money and feel more confident.

In addition to the monthly curriculum, you also get access to my exclusive private community so you can questions, learn from others and feel supported every step of the way.

I also host a live Q&A session every month so you can get additional support and guidance. We also bring in different guest speakers, experienced designers and expert entrepreneurs so you can keep growing and learn the right approach for you and your goals.

Plus, you get the benefit of a totally flexible learn-on-the-go platform, including video replays, downloadable app, private podcasts and more! 

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Flower Boss Academy Member Love

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Jessie, Utah

White Fox Floral

“I feel so much more confident in how I run my business and now I know, beyond the shadow of a doubt, that what I thought I needed to focus on isn't at all what really matters when it comes to getting customers, booking clients and making money."

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Danielle, New York

Quint Floral Events

"I wish I had signed up sooner! The confidence I've gained from being inside this program is like nothing else. Having access to this level of support, this kind of mentoring is absolutely incredible. If you're struggling in your business, you need this program!"

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Angela, Sydney

Palette de Fleur

“I'm so excited for how my dreams and my goals have become. The day I woke up to a 4-figure flower order felt so surreal and for the first time in a long time, I feel so much more confident in how I approach my flower business and what to focus on to keep making money."

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Brenda, Michigan

Tandem Flower Studio

"I'm a 25-year veteran designer but when I made the decision to start my own business, I was so overwhelmed. This program has been one of the best investments I've made and I am forever grateful to Kathleen and her crew for the support and guidance I've received over the last few years."

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Emily, Sydney

Petal Pushers

"Kathleen's systems are incredible! I added $140,000 to my revenue in less than 12 months. Even better, I know I'm on my way to reaching 7-figures and that feels beyond amazing. Don't hesitate. Come join us today!"

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Gerilynn, Georgia

Flux Floral

“ I love how streamlined my enquiry process has become. I know where my customers are, how to find them and exactly what i need to do to convert them into paying customers. It's so fast. So efficient and I love knowing I can keep relying on this system because it works!“

How To Join Flower Boss Academy 2.0

All prices listed are in US Dollars.

Payment Plan

97 month
  • Access to new training module every month
  • Private community
  • Step by step blueprint
  • Live group coaching calls + video replays
  • Ask Kathleen Anything private podcast episodes

NOTE: The payment plan requires an initial 3-month commitment. When you enrol, you will pay $291 usd for 3 months of access. Then, you'll be billed $97 for each month after that.

Annual Plan

997 year
  • Everything included in the Payment Plan PLUS:
  • Immediate access to ALL training modules
  • Wedding Enquiries Masterclass
  • Online Catalogue Masterclass
  • Subscriptions Masterclass
  • Wedding Packages Masterclass
  • Selling Workshops Masterclass
  • Valentine's Day Masterclass
  • Mother's Day Masterclass
  • *** Save 15% ***

More Customers • More Confidence • More Money

Bonuses When You Join:

Expert Guest Speakers

Not only will you learn from me, you will also have access to guest trainings, teachings + Q&A sessions.

Value: $4,000

Group Coaching Calls

Join 1-2 monthly group sessions hosted on Zoom. All are recorded & uploaded to the membership.

Value: $5,000

Pricing With Confidence

Get access to my exact approach to pricing and feeling confident enough to charge the right premiums.

Value: $247

Website Samples

So you can build the right online presence and begin to put your marketing + sales on autopilot.

Value: $997

I See You

You want to grow a profitable flower business but don’t have time to waste on exhausting trial & error. You don’t have thousands of dollars to drop on a business or marketing degree. And, you want to be seen as successful, you want to stand out and create the work you've always dreamed of.

If you’re here now, it’s because you’re ready to level up your flower business — and I'm ready to help so let’s do this!

Jess, Periwinkle Flowers

Toronto, Canada

Kathleen I wanted to send you another GIANT thank you for your mind-blowing approach to marketing and sales in floristry. It blows my mind pretty much daily how much a difference you've made in my business & life! Because I have worked through + put in place the higher frequency vibe I always wanted but never dared live in, I'm now waking up to a new order for more than $750!!!

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FBA is different than any other

online resource for florists because...

> It's a membership so you can get ongoing support – as we learn new shortcuts and strategies in our business, we make sure every one of our members learns them too!

> We bring together the perfect mix of marketing, money + mindset resources so you can learn how to level up and build your business.

> This membership is affordable for those at every stage of their journey! No need to drop $2k+ on a course.

> You get to do this work with the support of an empowering, open community of expert florists. Plus, there are live calls each month where you can ask questions and get personalised support.


Come Take a Look Inside

My Proven Formula for Success

I've broken down my formula into 12 step-by-step modules so it's easy for you to stay focused and get results!

Module 1

The one secret every floral designer needs to know to guarantee their success and make money.

Module 2

The fastest way to focus your efforts so you can stop spinning your wheels and start making progress.

Module 3

The easiest way to bust through imposter syndrome and my proven strategies for taking action.

Module 4

Learn where to focus your efforts so you can get found by the best flower customers.

Module 5

The best way to stand out from the crowd (even if you're brand new) and my go-to solutions for branding.

Module 6

My simple strategies for turning eyeballs into paying clients with ease and confidence.

Module 7

Build your online presence so you can effortlessly attract and convert the right kind of customers to your business.

Module 8

Learn how to take back your schedule and set up a routine that allows you to live your life, make money and build your business.

Module 9

Learn how to enlist help and grow your team, finding a supportive crew you can turn to when you need more hands.

Module 10

Get my go-to strategies for getting found on Instagram so you can get customers + grow.

Module 11

Learn how to win the Google game which will help grow your business using SEO.

Module 12

Get my exact approach to managing your money and learn how to feel confident with your cashflow.

When you join through the Annual Plan, you'll get access to all 12 training modules right away. When you join through the Payment Plan, you will get access to one training module each month.

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Ready To Build the Flower Business of Your Dreams? I’m Here To Help!

Hi, I’m Kathleen! Floral designer, marketing expert and business coach. I am on a mission to help florists build sustainable, profitable flower businesses. And do it on their terms.

What started as a side hustle to escape my soul-sucking, fancy-pants corporate marketing job in 2014...

…eventually became a hugely-profitable 6-figure flower business, securing a spot on the preferred vendor list at Australia's top wedding venue and creating the work I always dreamed of.

BUT, for the first 4 years, I was barely making money. I tried desperately to find any support that could help me streamline my marketing, level up my mindset and actually make my dream happen.

The secrecy of our industry kept me stuck. I felt like I was the only florist on the planet who actually wanted to make money doing this work.

The best bit? I've compiled all my knowledge, skills, and expertise into this membership (I'm sharing the exact steps that helped me get to where I am today)!

If you’re wondering if Flower Boss Academy is for you…

I've Broken It All Down For You

FBA is for you if...

✅ You want to build a flower business that supports your life and allows you to create the work you've always dreamed of

✅ You want to be profitable, make money and build a sustainable business

✅ You're ready to step outside your comfort zone and level up

✅ You are open to learning & growing

✅ You feel disheartened and overwhelmed, unsure what to try next & how to make this dream happen

✅ You want to feel more confident + empowered in how you run your business

✅ You work with flowers — fresh, silk, dried — and you want to charge a premium for your work (even if you grow your own ingredients)

✅ You want a system that is proven to get you real results

✅ You want to feel supported on your journey and reassured that you can ask questions and get help from like-minded flower lovers

FBA isn't for you if...

❌ You're a hobbiest or Backyard Betty

❌ You want a magic pill that'll give you success overnight

❌ You are looking for 1:1 coaching

❌ You have time to go through all the trial and error and are happy figuring it all out on your own

❌ You want to sit back and have someone else do the work for you

❌ You're not into sharing your experience or providing support for other like-minded florists

❌ You're not into personal development and growth

❌ You don't care about making money or creating impact

❌ You're not looking for copy + paste marketing strategies or easy sales systems

❌ You only want to learn about the design side of floristry and don't care about running a business

Did Someone Say Bonuses?!

Of course I have some extra goodies for you!

The 12 monthly training modules in FBA will completely transform the way you approach your business, but that’s only the beginning.

When you enrol in FBA, you’ll also get immediate access to Pricing with Confidence #forFlorists, my step-by-step roadmap for pricing your floral designs and ensuring you're making money with every bouquet!

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A $247 value absolutely free with your enrollment in FBA

My Pricing with Confidence online course includes::

  • 4 step-by-step video tutorials
  • downloadable PDF 40-page workbook
  • easy to implement pricing shortcuts
  • the exact formulas I use in my own flower business 
  • answers to the most common pricing questions
  • how to properly charge for set-up, delivery + rentals
  • easy tactics to combat price shoppers
  • my favourite mindset hacks for making it work

FBA isn’t just another workshop for florists. It’s a 12-month transformation process that will take you from...

A confused, frustrated, overwhelmed and disheartened florist...

To a confident, capable, money-making + 'holy-crap-this-is-awesome' kinda Flower Boss

Your step-by-step blueprint for creating work you love, getting customers and building a profitable flower business.

More Love Notes: Flower Boss Academy

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"This is the real deal. I've signed up for so many other courses and programs but the willingness Kathleen has to share it all, the openness and the 'ask me anything' environment is the best support I can get for my business."

Nancy, Blooming Occasions

St. Charles, IL
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"This has been the best investment I've ever made in my business. If you are just starting out or a 25 year veteran like me, you need to sign up for this before you cut one more stem! If you don’t know how to price, YOU MUST SIGN UP FOR THIS! If you aren’t a webmaster, YOU MUST SIGN UP FOR THIS. If you have lots of knowledge but are on the insecure side, like me, YOU MUST SIGN UP FOR THIS. I cannot say enough how valuable this place is!"

Brenda, Tandem Studio

Byron Center, MI
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"I cannot express how thankful I am for this work. This program has set me and my business on a path to success. It changed wrong mindsets, fears and insecurities about my vision, skills and abilities to be a successful floral designer. Worth every cent!"

Janine, To Be Garden Farm

Mendocino, CA

Frequently Asked Questions

The Payment Plan option gives you access to one new training module each month (released every 30 days). When you purchase the Annual Plan, you will get immediate access to ALL 12 modules in FBA (plus some extra bonuses too). You also save $$ by purchasing the Annual Plan.

If you have a goal of getting abs and you go to the gym for 1 month, odds are low that you are going to have abs. Why? Because results take time. Now if you go to the gym for 3 months you're going to get closer to your goal. If you go for 6 months you might hit your goal or be really close. If you go for 12 months you will not only have hit your goal but surpassed it AND hit other goals too.

The same concept applies to building a flower business. One month of learning and implementation isn't enough time to hit your BIG goals. Because of this, there is a 3-month commitment to FBA in the Payment Plan option. This is the bare minimum required to help you focus on your BIG goals and start you on track to hit them.

I've designed FBA as a 12-month membership and encourange you to commit to the process (which is why the Annual Plan provides the best value).

Yes! You definitely could spend DAYS researching, testing, watching videos + reading articles, trial + error, and then doing it all again every time you don't see the results you want.

OR you can invest in Flower Boss Academy and get access to proven step-by-step strategies that have helped me + so many others grow profitable businesses!

By joining FBA, you will save HEAPS of time + $$, avoid all the mistakes I made, get access to resources, trainings, and tools that will accelerate your growth x10 faster than if you tried to figure things out on your own.

Plus you'll get to hang out with me x1-2 a month LIVE! Ready to take the guesswork out of making money in your flower business? Let's do this!

Inside FBA you will get access to my online community where you can ask any question and get answers from me, my team and other amazing florists. You can also ask questions during the live calls each month or submit a question through the 'Ask Kathleen Anything' feature.

FBA is focused on helping you build a profitable business. And to do it on your terms. We talk marketing, money + mindset and I share all my secrets to help you create the business of your dreams. Yes, we can talk about design mechanics, flower care and floristry tips but, when it comes to actually making money doing what you love, getting good at design is just 20% of the equation. The rest comes down to marketing + sales and learning how to level up your mindset. You won't find this focus on the "other 80%" anywhere else in the floristy industry.

You can cancel your membership to FBA at any time. Just note, you will lose access to all course content and there are no full or partial refunds granted for any purchases.

I'm a veteran florist, how will FBA help me grow my business?

You'll learn how to modernise your marketing and create systems that make it easier for you to step away from the day-to-day of running your business. FBA provides you with the support you need to raise your flower business up three notches, increase your profits and hire a team so you can free up your time and get back to doing what you love.

I'm just getting started. How will FBA help me create a profitable flower business?

Instead of wasting weeks (months?) trying to piece everything together on your own, FBA provides you with a clear roadmap. It's a step-by-step plan to help you stay focused and know exactly where to spend your limited time, energy and money so you can get customers and attract the right clients to your business.

Will FBA Work For My Flower Business?

FBA is ideal for any ambitious floral designer, farmer florist or aspiring flower business owner. If you want to grow a profitable flower business, this membership is for you. Here is a basic list of who this would be perfect for:

  • You run an established bricks + mortar flower shop

  • You have a home-based flower studio

  • You've been designing for years and want to launch a flower school or start offering workshops
  • You've bought an existing flower business and need help
  • You're a stylist who wants to expand your offering into floral design

  • You grow your own flowers and want to charge a premium for your designs

  • You're just getting started and haven't set up a website yet
  • You're self-taught and struggle with imposter syndrome
  • You want nothing to do with weddings and want to focus on other services
  • You only want to focus on weddings + luxury events
  • You've got all the credentials — but don't like the work you're creating

This program has changed the game for my flower business!

If you only take one workshop to help you build your flower business, it HAS to be this one. The structure Kathleen provides, the tools and the community have been the best investment I've made!

Jessica, White Fox Floral

Are You Ready for Change?

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Have you spent too long trying to figure things out on your own? Have you had too many frustrating days & nights wondering how the successful florists do it and what it takes to make money? Are you done being ghosted or told 'that's too expensive'? Then Flower Boss Academy is for you!

It’s time to build the flower business of your dreams!!

Become an in-demand florist, make money doing what you love and learn how to get customers so you can build your dream flower business – all with the help of an awesome community of supportive, empowering florists ready to cheer you on and share their secrets!

Payment Plan

97 Month
  • Access to new training module every month
  • Private community
  • Step-by-step blueprint
  • Live group coaching calls + video replays
  • Ask Kathleen Anything private podcast episodes

Prices are in US Dollars

NOTE: The payment plan requires an initial 3-month commitment. When you enrol, you will pay $291 usd for 3 months of access. Then, you'll be billed $97 for each month after that.

Annual Plan

997 year
  • Everything included in the Payment Plan PLUS:
  • Immediate access to ALL training modules
  • Wedding Enquiries Masterclass
  • Online Catalogue Masterclass
  • Subscriptions Masterclass
  • Wedding Packages Masterclass
  • Selling Workshops Masterclass
  • Valentine's Day Masterclass
  • Mother's Day Masterclass
  • *** Save 15% ***
  • Prices are in US Dollars

Created Just For You

This self-paced membership program, with group support, will help you move your flower business forward. Each lesson is broken down into actionable step-by-step plans, specifically designed to help you minimise the overwhelm + make progress!

Flower Boss Academy will change the way you see + approach running your flower business. After 12 months in FBA, you will know how to attract the right kinds of clients and be confident in building your dream flower business. 


Bonuses included in Flower Boss Academy:

  • Pricing with Confidence (online course)
  • Monthly Guest Speakers (with video recording)
  • 1-2 Live Calls per month including Q&As, live audits, trainings, and more
  • Canva Templates
  • Ask Kathleen Anything private podcast feed
  • Example website content, navigation + copy
  • Checklists + Swipe Files
  • Private community for asking questions + networking (not hosted on Facebook)
  • A continually updated membership so you always know what's going on with digital marketing + growing a profitable flower business

You Have Two Options:


You can choose to struggle and try to figure this flower business thing out yourself the hard way…



You can join us inside the Flower Boss Academy and spend the next 12 months building a flower business that is in alignment with your vision, supports you and your goals. Seeing real results and receiving continual support on your journey.


If you're ready, tap the button below, fill out your information, and get immediate access to the FBA trainings! For easy access, download the app on your phone and log into your account so you can take your membership on the go!

Instagram Audit + Q&A
Free Book Bonus
Live Q&A with Kathleen
Limited Time Offer ⭐️ Instagram Bonus Bundle