With today's focus on smaller, more intimate wedding celebrations, offering packages is a really good idea.

But to be successful I want you to think about "packages" a bit differently compared to the traditional, old-school definition: a set list of bouquets + buttonholes offered at a discount.

What you're really selling is SIMPLICITY and EASE:

• Your designs, no customisation
• Chosen from a simple, a la carte menu with just a few colour palettes
• Ordered online — no consultation, no intense Q&A

Want more good stuff? Grab my Big Ass Folder of Free Shiz #ForFlorists.

Take your business to the next level and sign up for my 1:1 Coaching program.

💖

Kathleen