How to Price Wedding Flowers

How to Price Wedding Flowers – Example $1500 Wedding Flower Budget

Looking back now, one of the reasons I struggled so much with pricing my work was that I had no point of reference. I knew how to do the math and price to the formula but I had no reference point in terms of what specific budgets looked like for wedding flowers.

The secrecy of our industry, the fact that your closest flower friends will not share their approach with you, is one of the many reasons florists consistently undercharge and underearn.

In my experience, one of the biggest reasons florists struggle to charge the right price is because no one talks about it. So, that is the point of this little exercise here, peoples. To help fill the giant void of information and give you the tools you need to learn how to price wedding flowers with confidence.

How to Price Wedding Flowers – The Right Formula to Follow

One of the greatest blessings we’ve been handed as florists is that hundreds of thousands of florists have travelled before you, testing out the pricing formula for florists. Florists of all shapes + sizes have used this pricing model, which means you don't need to keep guessing. It truly is such a gift and makes pricing our designs so simple!

In case you’re not sure what the right formula is and you're wondering how to price wedding flowers, here is the industry standard formula for pricing wedding + events work:

Wholesale x 3.5-4 + 30-50%.

Yes, I suggest you markup all wholesale items (flowers, foliage + sundries) at the same percentages to keep it easy on yourself. And yes, delivery, set-up and pack down are over and above this equation. (They're calculated based on the specific event requirements and logistics).

To bring this equation to life, let's go through an example. Let’s say you're a floral designer who just loves an abundance of roses in your bridal bouquets (me too!). Maybe we'll keep it simple and go with a very traditional colour palette and design the entire bouquet with Vandellas. These days, they wholesale for around $2.20 per stem.

For me, based on my design aesthetic and the level of abundance I like my clients to have, I want to account for 34 stems in a bridal bouquet. Plus, let’s allow $10 (wholesale) for ribbons, tape, packaging, etc.

Following the industry-standard approach, the math works out to be $415.

[(34 x $2.20) + $10] x 3.5 + 40% = $415

Pricing Is Based on Equation. Not an Emotion.

Let's dig into an example budget and break down the specifics. If a client came to you with a $1500 budget, what could they expect to see?

With the continued rising cost of flowers, it’s fair to say $1500 doesn’t buy you what it used to, right? These days, it's the starting off point and is enough to cover a basic set of personals or a few items for a more intimate ceremony.

Here’s a few examples of how $1500 might break down for a wedding:

EXAMPLE 1

Bridal Bouquet $415 x 1
Bridesmaid Bouquet $250 x 3 = $750
Buttonhole $25 x 4 = $100 (Groom, 3 x Groomsmen)
Saturday Delivery + Drop Off (Local) = $200

EXAMPLE 2

Brial Bouquet $415 x 1
Buttonhole $25 x 3 = $75 (Groom, 2 x Father)
Front-facing floral arrangement to sit on bar or signing table = $750
Saturday Delivery + Drop Off (Local, 2 locations) = $250

Looking for a step by step tutorial to help you quote a design you've never made before? Check out this YouTube video.

You Set Your Prices. Your Customers Set Their Budget.

One of the best lessons I learned in navigating wedding enquiries is that your customers have no idea how much to allocate or budget for wedding flowers.

You know how you, as the business owner, have a hard time finding information? Now, imagine being one of your clients! It's nearly impossible.

I know it feels scary to be the florist that openly talks about budgets and wedding planning, but it is the most helpful thing you can do for your customers. Being the florist who gives your clients the tools and resources to make empowered decisions is a game changer – it sets you up for an incredible relationship because the foundation for your entire creative relationship is built on transparency and helpfulness. And yes, that relationship then gives you the space you're dreaming of to make beautiful floral art!

So, while all the other designers are making it hard for clients to find information on how to budget for wedding flowers and what $1500 (or $5,000, $15,000 or $150,000) will get them, be the brave one. The easiest way to separate yourself from the competition and stand out from the crowd is to be the florist who actually gives your clients helpful, practical information.

And I don’t mean having it hidden deep in some blog post from a hundred months ago. Or setting up an auto email to send a price list (no, it's actually not that helpful). I mean be brave AF and put together a few helpful resources your clients can find on your website and in your IG feed/profile.

As counterintuitive as it feels, your clients will love you because you're making it easy for them and will love you more because you're the most helpful.

Worried Your Competition Will Find Out About Your Prices?

Don’t be. If your competition is spending all their time focused on you, you’re winning. It means they’re not focused on your clients and that provides you with the perfect opportunity to come in and sweep them off their feet, right?

And if you’re really stuck on the idea that your competition will find out, think about how all the big companies operate. Remember, the people who run Samsung know exactly what price the iPhone is offered at. In every country in the world. Because it's right there, in our faces every day, on their website.

They've figured out how to make it work. So can you.

Struggling to feel confident in your pricing? Come join us inside Flower Boss Bootcamp. No more second-guessing, offering discounts or saying to whatever comes your way. Learn how to show up with more confidence and build a thriving flower business.

Let's Go Deeper: 3 Steps to Break the Habit of Undercharging + Underquoting

If you're anything like me and find yourself constantly underquoting and offering discounts, you're not alone. I stayed in that cycle for years in my business.

It was like the fear of making felt impossible to navigate. It felt like an impossible battle and I couldn't figure out how to break the cycle.

When it comes to sorting out how to price wedding flowers, I was constantly filled with doubt and uncertainty. But I eventually figured out a way to make it work, to shift my approach and step into the discomfort.

I don't want you to stay stuck as long as I did. On this week's podcast, I'm digging into pricing in more detail and giving you specific actions, a step by step approach to getting yourself out of the undercharging cycle. It's time to get your pricing sorted once and for all!

What you'll learn from this podcast episode:

What is causing the doubt and uncertainty and how to move through it

Why we, as creative entrepreneurs, struggle with our pricing so much (yes, it's normal!)

How to reframe your perspective and show up with more confidence

My exact approach to getting out of your own way and finally getting your pricing sorted!

Listen to the full episode here

Full Episode Transcript

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Mothers Day Florist Business Tips

Mothers Day Florist Business Tips: 3 Ideas to Smash Your Goals

As a creative entrepreneur, I love the high-pressure periods of Valentine’s Day, Mother’s Day + Christmas. I think it’s these periods that separate out the ‘good designers’ from the ‘great florists’ and the successful entrepreneurs from the starving artists.

When I first fell in love with flowers and toiled with the idea of starting a flower business, I had no idea how much expertise was required to navigate all the logistics and manage production. I was so swept up in all the beauty, the design mechanics, colour theory and trying to learn as much as I could about seasonality.

In our industry, no one really talks about the behind-the-scenes, the ins and outs of trying to sling that many flowers and manage a hectic trading period like Mother’s Day while still having your sanity stay somewhat intact at the end of it. So, finding Mother's Day Florist business tips can be like looking for a needle in a haystack, right?

When it comes to Mother's Day florist business tips, I like to think of it as a well-choreographed performance: it looks so effortless from the outside, but behind the scenes is a heap of plans, checklists and schedules.

Mother's Day Florist Business Tips: Get Your Website + Online Catalogue Sorted NOW

I liked to use the period leading up to Mother’s Day as a window to go in and make sure our online catalogue is up to date. If I'd been putting off a price increase or had an idea for a new product, I always used Mother’s Day as my deadline for new additions and updates. Anything I wanted to change, I'd make it my goal to get the updates sorted in the weeks before the big day.

Yes, of course, we’d make changes the other 51 weeks of the year but I liked to use Mother’s Day as an annual reminder to go in and evaluate our online catalogue more strategically and really make sure what we’re offering was still in line with our design aesthetic, flower availability, rising wholesale prices and evolving colour preferences.

So, tip #1 for florists looking to conquer Mother's Day 2022: put some time in your calendar this week to work through any updates you've been putting off. And yes, go in and raise those prices if it's been too long!!

Not sure what to offer in your online catalogue, here's my go-to approach.

Tip #2: Price Anchoring – Understanding Sales Psychology 

I learned about the idea of price anchoring when I was doing my MBA. It’s something I keep coming back to time and time again and Mother's Day is the perfect opportunity to put it to work for your flower business.

Now, I'm not gonna lie, when I first learned about it, I was kinda sceptical. I didn’t really think this big business idea would work for our little flower businesses but I'm glad to report, it totally does!

The simplest way to explain the concept of Price Anchoring is as follows: What’s the easiest way to sell a $1000 watch? Put a $10,000 watch next to it.

In the case of the watches, the goal isn't to actually sell the $10,000 watch. Instead, it's there to make the $1,000 more appealing and sell more $1,000 watches.

In the case of floral design, we can do exactly the same thing. We can use a premium-priced design, placed next to our average priced design and more people will be more inclined to pay even more. Thus, increasing our average order value. Yeah baby!

The first time I tried this idea out was for Valentine’s Day 2016 (yes, that seems like forever ago now). We intentionally created a bouquet of 3 dozen Cherry Brandy roses and slapped a juicy price on it. I had no intention of it actually selling that bouquet, but instead using it as an anchor for price comparison – its premium price tag was there to simply make everything else feel cheaper. It worked so good!

That one 3-dozen rose bouquet made the 2-dozen roses look way more appealing and our average sales increased. From that moment forward, I have used this strategy in a variety of areas of my business. I love experimenting with it and playing around.

These days, with more and more customers ordering online, we can take this exact strategy and put it to work on our websites – and it's even easier because you only have to photograph it, add in your fancy description and throw it up on your catalogue. It's like a one-time effort that keeps paying off (as opposed to in the shop when you need to keep designing it with fresh product).

Throwing a $450 or $600 product into the mix makes a really easy point of reference for your customers to then compare and come to the conclusion, ‘Oh yeah, I guess $150 for that bouquet is cheap’. Versus just having the $150 bouquet there and then they default to the $65 option.

So, on your list of updates to make on your website, make sure you add a new product that has a juicy price point – something that is 3-4 times higher than your average order value. (And remember, when someone orders that product, go in and make an even bigger one!)

Want a step by step guide to setting up a more effective florist website? Come join us inside Flower Boss Bootcamp and get all the tools + templates you need to fast track your growth (including my exact approach to setting up your website). Click here to join us today.

Tip #3: Review Your Google My Business Listing Today

When it comes to getting yourself sorted for Mother's Day, don't overlook some of the most basic marketing tactics we have available to us. Your Google Business listing is one of the most powerful (and free!) opportunities we have to get on our customer's radar.

And, when it comes to Mother's Day florist business tips, if you’re one of the many florists traditionally not open on Sundays, but you are trading on Mother’s Day Sunday, go in and make sure your hours are up to date for the big day.

Go in now, add in the specific hours you'll be open (i.e. answering the phone) and capitalise on some of those last-minute deliveries.

Plus, if it’s been a while since you’ve checked over your listing details, information and photos, take a few minutes to make sure it’s accurate and up to date.

Hot Tip: upload a few new photos to show the Google algorithm your business is active. This will help increase the organic reach of your listing and keep you current in the search world

More Free Stuff: How to Smash Your Revenue Goals for Mother's Day 2022

At the end of the day, there is a lot to focus on, particularly in the lead up to crazy times like Mother's Day.

If you want more support, a little clarity on what really matters and where to spend your time and energy to make the most of Mother's Day 2022, be sure to listen to this week's podcast episode. I'm sharing five tips to help you grow your revenue and make more money for Mothers' Day 2022. I'm also passing along more super practical Mother's Day Florist business tips.

I still think back to my very first Mother's Day and laugh awkwardly about all the things I assumed mattered, all the mistakes I made and what I'd do differently. I want to help you avoid the same mistakes I made and ensure your Mother's Day is a little less stressful than my first few years!

What you'll learn from this episode:

3 sales tactics to help you increase your average order value

Helpful strategies to follow to navigate the uncertainty and last-minute-ness of Mother's Day

My #1 tip for sorting through deliveries and logistics

My favourite tactics to implement to help you skyrocket your sales

Listen to the full episode here

 

Full Episode Transcript

 

Enjoy the Show?

How to Price Flowers for Valentine's Day

How to Price Flowers for Valentine's Day

Not sure how to price flowers for Valentine's Day? You're in the right place.

On our very first Valentine's Day, running our flower shop, all I had to go on was a list of last year's rose order from one of the regular wholesalers. I'm so grateful I at least had that much info, because it gave me a point of something to go on.

From there, I had to just figure it all out.

All. Of. It.

I had no idea what people liked to order or when they ordered or even how much they wanted to spend.

I felt so lost.

I mean I could sit here and paint y'all a picture of it all being sunshine and rainbows, but let's be honest. It was messy. Super duper scrappy, fly-by-the-seat-of-your-pants, hopefully-never-to-be-repeated-again, sort of messy.

If I could wind back the clock, go back and have a little pep-talk with old me, I'd tell her to be intentional with how to price flowers for Valentine's Day.

In fact, here's exactly what I would do:

TIP 1: Price to the Equation

I was convinced there was no way I could charge that much. In Australia, our wholesale rose prices double around Valentine's Day. That really challenged me and all my limiting beliefs about money and pricing.

I was filled with so much doubt, so much hesitation when it came to raising my prices. I felt bad for charging those kinds of prices.

But then I started to learn more about what goes on behind the scenes. What happens at the growing side of things and what the rose farms needed to navigate and just how intense the pressure is for them.

At these peak trading periods, wholesalers and growers work around the clock, trying to tame Mother Nature and do everything in their power to deliver quality flowers on this one magical day of the year.

So much is out of their control and yet customers still demand they deliver. Of course, these days, navigating international logistics is at a whole new level of 'hard'.

Once I started to understand all the effort that went on behind the scenes, I really began to appreciate what this industry is being asked to do, how much pressure is on every single person all along the supply chain.

Me telling myself, "I couldn't charge that much", assuming my clients didn't want to pay a premium wasn't just hurting my business. It was hurting our staff. Our growers. The wholesalers. Every single person along the way.

It was also hurting our customers.

Once I started to realise it wasn't my job to judge whether or not I should price to the equation, I started to see how much more, what a better experience we could offer our clients.

Being able to offer best-in-class customer service, being able to hire another delivery person, and being able to navigate last-minute requests meant we were able to exceed our customer's expectations.

That was only possible after I finally sorted out my pricing.

It's time to let go of the judgement and the hesitation my friends.

It's time to decide the industry-standard approach to pricing works. It applies to florists of all shapes and sizes and is a proven model for making a profit.

In fact, it's one of the best gifts we've been given. It works. We don't need to spend hours upon hours doing all this fancy math.

And yes, it still applies on Valentine's Day too.

(If you need a refresher on pricing, check out this blog post: Florist Pricing Worksheets)

TIP 2: Your Customers Want to Spend Money

For me, one of the best lessons to learn about how to price bouquets for Valentine's Day was seeing how much humans love to spend money.

When I was younger, I always thought of Valentine's Day as a "Hallmark Holiday," something made up by a smart group of marketing people to make people buy more stuff (...actually, I still think that's true).

On a personal level, Valentine's Day isn't really my thing. Professionally though, if it makes customers happy, if it brings a smile to their face and gives them an ounce of joy, I'm here for it.

If it gets flowers in more customers' hands, sign me up! More humans need to experience the joy of flowers.

When it comes to spending money on Valentine's Day, I saw customer after customer after customer, hand over their cash, throw their credit cards at us and not ever hesitate when we would quote them $300 or $400.

Yes, there are new customers who are shocked at the prices but there's an equal number of customers who are excited to indulge, to spend over their budget and share their love.

If you struggle with confidence when it comes to pricing, decide to make Valentine's Day the time you challenge yourself, let go of your limiting beliefs around money and let go of the judgement you have on someone else's appetite or ability to pay a premium for beautiful blooms.

If your customers want to spend money, make it easy for them to spend money.

TIP 3: How to Price Flowers for Valentine's Day

When it comes to setting up your online catalogue and mapping out your offer for Valentine's Day, here is a basic framework to follow:

  1. Design 1: Bouquet of reds with a touch of pink or purple. Standard Size $147, Premium $195, Deluxe $254
  2. Design 2: Bouquet of pinks and burgundy tones. Standard Size $147, Premium $195, Deluxe $254
  3. Design 3: Vase arrangement of reds with a touch of pink or purple. Standard Size $187, Premium $243, Deluxe $316
  4. Design 4: Vase arrangement of pink and burgundy tones. Standard Size $187, Premium $243, Deluxe $316
  5. Design 5: Deluxe vase arrangement with small chocolates + bottle of prosecco $424

Now, if you're the type of designer who wants to use premium ingredients and has customers who spend more money, be ambitious with your pricing. Double what I've outlined above.

When it comes to how to price flowers for Valentine's Day, use this framework as your guide and go big.

One final note: yes wholesale prices are on the rise. It's not your job to carry the burden of supply chain issues. It's your job to level up your marketing and branding to align with the value you offer your clients.

Looking for more tips and free stuff? Be sure to check out our YouTube Channel. Click here to jump in.

Pinterest Graphics LBB Sep 2021

Preparing for a Busy Season

Have you seen all those statistics flying around on Instagram about how there’s going to be a record number of weddings in 2022? It's time to talk about preparing for a busy season. (If you haven’t seen it yet, check out this NPR article which estimates 2.5 million weddings will happen next year).

This impending madness means, for many floral designers, we’re going to be double, triple and even quadruply booking our calendars. Plus, we’re used to having peak trading seasons around Valentine’s Day, Mother’s Day and Christmas.

Preparing for a busy season is kind of a given if you’re a floral designer. We're all trying to balance life, family and running a flower business.

But navigating the crazy in a way that doesn’t break the bank or break your back takes a shift in perspective and to plan ahead.

The truth is, a little bit of pre-planning makes a world of difference – it will help save your sanity, ensure you maximise profitability as well give you the space for recovery (before you dive into it all over again).

PREPARING FOR A BUSY SEASON

I learned these lessons the hard way – I’m a great case study on what not to do when it comes to managing busy seasons.

One year I said yes to 100 weddings. Which would be fine, but given I did the bulk of the work on my own and would manage multiple wedding weekends solo, it’s definitely not how I suggest any florist should set up their business. 

(I must give a giant shout out to my husband and business partner who took charge at our retail shop while I was off wedding-ing. No way one human can do it all but I’m too stubborn to ever learn that one.)

Of course, I’m all for making hay while the sun shines, but it’s also important to know your personal limits and possibly, just as important, get really clear on your own definition of success. 

I’m embarrassed to admit this but I said yes to so many weddings because I thought I “should”. That’s how our industry defines success.

But please take it from me: it was awful.

4 TIPS TO HELP SAVE YOUR SANITY AND PREPARE FOR A BUSY SEASON

TIP 1 – Plan With the End in Mind

More than a decade ago, when I used to work in advertising, we used to create timelines called “Workback Schedules”. Quite literally you start with the end product and you move through each stage of the process backwards until you get to the beginning of the project.

This approach is so helpful because it ensures you’ve thought through a lot of details before you even start. It makes it really easy to see where the hurdles come in and where the pressure points are.

Now, when I’m planning ahead, I like to fast forward to the day after the madness. If it’s Valentine’s Day, start from 15 February. For Mother’s Day, start with the Monday (or Tuesday) after the epic weekend. If you are doing a lot of weddings, start with your first recovery day.

Then trace backwards, going step by step and backtracking the to-dos. Take it one deliverable, one task at a time and write down everything you can think of until you get to today (or the start date of your project list).

When you approach it with the ned in mind, it forces you to also think about who is going to look after the kids and who else can look after dinner on the final few nights. Plus, it deters you from booking in anything new on the day after the craziness.

Your Workback Schedule doesn’t need to be anything fancy when you're using it to prepare for a busy season. 

Just open a Google Doc or the notes app on your phone and start getting all the things out of your head and on to “paper”. 

I prefer to use an app because when you’re off getting something at the grocery store and you remember you need to also take the van in for service, you can make a note of it on your Workback Schedule. So good!

TIP 2 – Time Yourself

The first few years I was designing, I had no idea how long it took me to make a flower crown or wrist corsage. I had no idea how long a $300 arrangement would take, how long a $100 rose bouquet needed nor did I know how long I needed to make a full, luxurious archway.

So, the next time you’re making something (even if you’re not under time pressure), watch the clock.  Make a note of it. Then, when you get into full production mode, you can plan more accurately and map out your production schedule with more accuracy (avoiding those 2 am night-time design sessions)

The more you start to track your work, the easier it is for you to map out how long you need for hands-on production. 

Once you have a good library of production times, you’ll also be able to staff much more accurately and set a sales target that isn’t about just saying yes to everything that comes your way. You set a goal and you can manage your production to that goal. 

Tip 3 – Start Checkin' Things Off Today

I know florists who prep all their sundries and hard goods for the full season before the season even starts. Every client is assigned a box and all their materials are allocated, labelled and organised before a single flower is even stripped.

The beautiful thing about a lot of what we need to prep and prepare is that it isn’t the fragile/short shelf-life blooms. Taking time to prepare hard goods and sundries is a game-changer. So is making dinner and putting it in the freezer.

Quite literally, in the weeks (or days) leading up to the craziness, the more stuff you prepared ahead of time, the more you will be able to experience the beauty of the design process. When you have 1297 things filling up your brain, it’s hard to take in the magic of your work.

Yes, go fill up the car with petrol. Yes, get that insurance paperwork done now. Yes, assign someone to deal with dinner and have a babysitter lined up for the kids and the pets. Whatever you can organise now, do it! This is the magic of pro-actively preparing for a busy season. Your future self will be so grateful you did.

Tip 4 – Active Recovery

When I say ‘active recovery I don’t mean “run a marathon or go to the gym”. I mean “intentional recovery time”. 

Whatever fuels your soul and gives you the reset you need to get back to work is what you get to prioritise in the period following the madness.

Don’t spend hours mindlessly scrolling Instagram. I mean intentional, active rest and recovery. That might be a funny movie with the kids, your favourite junky takeaway or the peace and quiet of staring out at the sky.

Of course, I am the first to want to dive into the champagne and chocolate but I also know it’s going to slow my recovery. As much as I don’t really love it, I will always lean into more water, more veggies, more nutrients because I feel 1000x better the next day than when I fill my exhausted body with sugar and booze.

Whatever it is that fuels you and gives you the physical rest you need, is what you need to prioritise. 

Give yourself time and space for this recovery as well. It takes me twice as many days to recover as the crazy period lasted. So if I’m doing 3-4 weddings in a 48-hour window, that means I won’t feel amazing until 96 hours later (just in time to do it again the following week).

Many florists choose to close up shop for specific dates, others block out their calendar entirely. This is your business and you get to decide what serves you best.

Make a plan for active recovery and outline it on your Workback Schedule. Pour back into you so you can pour yourself into your work again.

Want more practical tips to help you prepare for a busy season? Check out this blog post passing along more tips to help you navigate busy weeks in your flower business. 

NEED HELP GROWING YOUR FLOWER BUSINESS?

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how to prepare for busy flower seasons

Preparing for Hectic Weeks – My Tips

I know we've all been there – it's 1am and the list of orders to be made doesn't seem to be getting any shorter. The event day is looming and you're exhausted, overwhelmed and not sure you're going to get through this week. Mother's Day, Valentine's Day, the middle of peak wedding season, as great as it is to be busy, it's hugely stressful.

In the past five years of running our business, I've learned a few tricks to get through these periods. When you're in the middle of it, you wish you had done just a little bit more to get organised. So here are my top tips:

  1. Get Organised – There are so many details that go into planning an event or sorting through Mother's Day weekend. I'd suggest you get as much of the non-perishable stuff sorted today as you can. Get your ribbons together, your candles sorted, you cards written. The more you can get done now, the less you need to do on the big day.
  2. Food Prep – How you fuel your body is so incredibly important and when you're tired and low on energy, you're body is going to be crazy sugar. Stay one step ahead and get your food sorted for the whole week. Even if it's soup six nights of the week, who cares? Take-away from the chicken shop? Fabulous. Only in the past few weeks have I become a true food planner but I cannot begin to tell you how helpful this has become. If I know I have dinner sorted before the day even begins, that's one less decision I need to make today and I can focus on getting through the never-ending list of to-dos.
  3. Prioritise Sleep – I am a person who needs a lot of sleep. I have been ever since I was a little babe. In my 20s, I tried to get by with a little bit less but as I get older, I realise I function best on 7-8 hours every night. Now, I know when we're in the midst of those hectic weeks, sleep is sometimes the first thing to suffer. But for me, I do everything I can to try to get to bed at a decent hour and sleep (or at least be in bed) for seven hours. If you want to learn more about the importance of sleep, Arianna Huffington is a great place to start.
  4. Make time for yourself – I know, it seems counter-intuitive to make yourself a priority when you think you should be spending another 30 minutes chipping away at the orders, but you're in this for the long haul. It's is impossible to build yourself up for a successful flower business if you aren't finding ways to recharge your batteries, reinvigorate your soul and stepping away from the crazy. For me, it's sometimes as simple as watering the plants, taking the dog for a slightly longer walk or having a bath with a good book. When I make enough time, my ideal recharge is a few hours at the local movie theatre. It doesn't matter what it is, as long as feel it is something that allows you to step away from the nuttiness of the everyday and reconnect with yourself.
  5. Learn to say No or at least 'Not Right Now' – Believe me when I tell you, this is a forever lesson to be learning. I am the first to jump at new opportunities and every day I feel like I come up with some new idea for the business. But when you're in the midst of the crazy, it's not the time to start something new. And when those new opportunities come from partners, customers or clients we sometimes put even more pressure on ourselves to immediately jump on the idea. Guys, it's more than OK in these windows of extreme business it's totally OK to tell them "Yes I am super keen on working with you but this week is just really full on for me." Even a simple auto-reply on your email is a great place to start. Acknowledge their email and tell them it's unlikely you'll be able to respond in the next 7-10 days (make the window longer than you think, give yourself a little extra time to respond). And even ask them to follow up with you 10 days later – it's OK to put the responsibility on to them.
  6. Ask for help. Now this is something I am horrible at. I'm incredibly stubborn and always want to be self-sufficient. I'm like a little kid that wants to prove to the world that I can be a super hero, I can do it all on my own. But I know it's physically not possible. I just can't. And these days, sleep is such a priority for me that I constantly have to remind myself, if I can get one more pair of hands to help me with this, I can be done sooner and that always means being in bed even earlier. And that to me is the best option. For you, it might be being at home with the kids, playing with your dog or watching another episode of the latest Netflix show. Whatever it is, ask yourself, if I could pay another person $25 – $30 an hour to help, what could that get me? It's not an easy adjustment to make, but over time I feel like this has made a dramatic impact on our ability to run a more sustainable business.

At the end of the day, when I'm in the middle of the stress, I live by the adage 'this too shall pass'. And inevitably, it always does. And every time out, I'm always glad I've done as much as I can to prepare.

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