Transform Your Passion for Flowers into Profit
Are you a floral designer struggling to turn your skills into a thriving business?
Discover how my Business Masterclass can make your floral dreams a reality.
You started your business with a drive to make it happen. But things aren't really going as planned.
If you relate to any of the following, then you've come to the right place:
You know you're not making enough money but you're afraid to raise your prices.
Everyone else makes it look so easy but it feels like you're not gaining traction or making progress.
You're not sure what to try next to get more customers and start moving the needle in your business.
Maybe you battle a bit of imposter syndrome or feel like a fraud. You know you're not showing up as your best self.
That's exactly how I used to feel too.
Don't let the smile fool you.
How I Began
In 2014, I set out with this dream. I was working a fancy corporate job that left me drained. As a way to reconnect with my creativity, I decided to start a flower business as a side hustle.
I was super excited for the first few years. But by 2017, I was on the verge of calling it quits. I had invested so much into my training, and gone to all the big name workshops, but I was exhausted and barely making a profit. Instead of reconnecting with my creativity, I was creating work that I hated.
Making it Work
Fast forward 12 months – and thousands of mistakes later – my business looked radically different. I was creating beautiful designs, getting paid good money to make it happen and I was running the kind of business I had always dreamed of.
Business Masterclass for Florists
Your step-by-step blueprint to building a profitable, thriving flower business.
This online course provides you with a clear roadmap to building a profitable, thriving flower business.
Broken down into 8 modules, you'll learn how to price with confidence, where to focus your efforts to get customers, how to build a powerful brand and exactly what to do to make selling flowers feel easy + fun.
You'll also learn simple strategies for overcoming imposter syndrome, navigating self-doubt and showing up as the BOSS in your business (even if you're brand new).
Get the Clarity You're Craving
My Business Masterclass provides you with the roadmap you need to:
Price with Ease
No more wondering how much to charge or pricing out of fear + doubt. You'll learn my strategies and my shortcuts for profitable pricing.
Build a Brand
Learn how to present an elevated vibe so you can separate yourself from the competition, attract better clients and grow your business.
Cut through the confusion + overwhelm of digital marketing. Focus your efforts on the right tactics and get found by the good customers.
Feel More Confident
Overcome self-doubt and impostor syndrome so you can step into your most authoritative, confident self and make your dream a reality.
Your Success Roadmap
Here's what you'll learn in the 8 modules inside this course:
Set the Foundation
In Module 1, we'll dive right in and establish the groundwork for your successful floral business. Let's clear the way forward so you'll know you're making progress.
Marketing Made Easy
Here, we dive into all things marketing and map out a plan to make it easy for you to get found by the right kinds of customers. No more second-guessing!
Branding Made Simple
You'll learn Kathleen's easy-peasy approach to establishing a unique and memorable brand. Make it easier to separate yourself from the competition + get noticed.
Pricing for Profit
In this super-important module, you'll learn the right pricing strategies to follow to ensure you're making a profit on your work — and also building a business that thrives.
It's time to put yourself in the driver's seat of your creative vision and get clear on the kind of work you want to create.
Next, you'll learn how to turn prospects into paying clients – and do it with ease so you can have a rinse + repeat plan.
Selling with Confidence
In Module 7, you'll learn the right systems for making selling a breeze. No more wasting time on pointless admin.
Finally, we'll talk about how to manage your business' expenses and focus on long-term stability so you can thrive!
How This Course Works
This is a live online course that runs from October 21 – December 18, 2023. It includes 3 Live Q&A sessions as well as a step-by-step online course curriculum with 8 modules. When you join, you get immediate access to modules 1+2. Then, a new module is released each week x 6 weeks.
You also get lifetime access to the course materials + modules so you can revisit this content as often as you like. 🤩
Kathleen hosts the Live Q&A session and ensures you have the opportunity to ask her any question, connect with other like-minded florists and feel supported on your journey. If you cannot join us live, you will be able to submit questions ahead of time and the video replays will be shared.
Every week you get access to a new module, which includes an in-depth video as well as a companion workbook to help you stay focused.
3 Live Calls
Kathleen hosts these session so you can connect with like-minded florists, ask her questions and get support where you need it the most.
When you enroll, you're granted lifetime access to the course materials so you can revisit the content as often as you like.
Business Masterclassfor Florists
What Past Students Are Saying
If you only sign up for one workshop, make it this one! Kathleen is there with you every step of the way helping you overcome the fear + doubt plus the branding tips are absolutely priceless.
Jessie, White Fox Floral
What Kathleen shares inside this program is so practical but so helpful. Three years on, I love that I can come back and revisit these concepts. So many 'a ha moments' to relive.
Gerilynn, Flux Floral
I'm making so much more money in my flower business than I ever thought possible. I can't thank Kathleen and her crew enough for sharing these concepts!
Angela, Palette de Flores
Frequently Asked Questions
There are 3 live Q+A Zoom sessions as part of this online course. They are scheduled for: Monday 30 Oct., Monday 20 Nov., and Monday 18 Dec. Each call will run from 3:30-5:00pm Vancouver Canada time (PST).
If you cannot join in live, you'll be able to submit questions ahead of time and all calls will be recorded and shared afterwards.
Will this course help me learn how to profitably price my flowers?
Absolutely yes! In fact, we dedicate an entire module to pricing where we'll dive into the details and ensure you feel confident in how to price your work. There are also 3 live Q&A sessions with Kathleen so you can ask questions and get help where you need it the most.
Will this course help me understand how to market my business + get customers?
Yep! We jump into marketing right away because it's such an integral part of building a profitable flower business. We'll talk branding, selling + how to streamline your digital marketing plan so you're not wasting so much time on stuff that doesn't move the needle in your business.