Business tips
for florists
Setting Sales Targets in Your Flower Business
As 2021 comes to a close, I know so many of us are turning to 2022. Setting goals. Making resolutions. Dreaming of creating bigger, better flower businesses. Setting sales targets…
Wedding Florists Getting Ghosted: Why It Happens + What To Do About It
Here's a quick story for all y'all wedding florists getting ghosted... In 2017-2018 I must have broken some sort of record for the number of wedding consultations conducted to clients…
How Much Money Does a Florist Make
My life changed when I heard a seemingly successful florist tell me, "Kathleen, you don't go into floristry to make money." I couldn't believe this famous florist was uttering these…
Florist Business Plan for 2022
Business planning sounds boring, doesn't it? I totally get it. The idea of creating a florist business plan for 2022 makes you want to run screaming the other direction. Like…
Marketing Strategy for Florists – The Right Approach to Follow
I used to believe getting more customers for my flower business was all about getting famous. I thought the more popular I was on Instagram, the more customers would come…
Preparing for a Busy Season
Have you seen all those statistics flying around on Instagram about how there’s going to be a record number of weddings in 2022? It's time to talk about preparing for…
Fast Track Your Growth
Ultimate Hub for Florists
