Business tips
for florists
The Four Basics of Flowers + Business
Peoples! Today's episode is inspired by you. Yep! Received an email the other day that I feel 100% encompasses the four basics of flowers + business. In todays' episode I…
How many stems do I put into a bridal bouquet?
Peoples! I love the question asked in today's episode – for two reasons (1) we've all asked the question and (2) credit to you guys for having the bravery for…
Ins and Outs of Styled Shoots
Peoples! This week I'm sharing the ins and outs of styled shoot – what to do if you are asked to participate in one as well as a few handy…
If I could do it all over again: $10,000 to launch my flower business
We're coming up to our five year business anniversary and I can't help but reflect a little on what's worked and wasn't worth it. Today, I want to go deep…
Should I consider adding on daily flower deliveries? corporates? weddings?
Flower peoples! This week's episode goes deep on a listener's question. She messaged me on Instagram and asked: Kathleen, what are your thoughts on adding on additional floristry services to…
Overcoming the Fear of Being Too Expensive
One of the most common fears I hear from my students is 'I can't charge that much!' Most often it's said in response to us talking through the pricing model,…