In the last episode I shared with you Step #1 for finding more customers: define WHO your ideal customers are.
And so today we’ll talk about the next step: understand HOW they shop for flowers.
Do they search Google? How do they use Instagram? Or do they even use Instagram (I know my dad ordering a $200 bouquet for my mum won’t).
What information are they looking for? What questions do they have?
Finding more customers is about truly getting into the head of your ideal customer and understanding how they search for florists and what they need to hear.
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