CONQUER THE BUSINESS OF FLOWERS
Hello! I'm Kathleen
Floral designer + marketing guru + life coach.
When it comes to the business of flowers, I've got you covered. I built two six-figure businesses in a super competitive, small town.
I want you to experience the same success I created. You can make good money as a floral designer.
It's not about having more Instagram followers, getting more experience, having more certifications or investing in a physical shop front.
It's about learning the business of flowers.
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![Are you wondering if they'll really spend *THAT MUCH* on flowers?
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Here's a super fun exercise for you to do, any time your brain offers up resistance.
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Jump on the Googles and type in Flower Delivery + Your Favourite City.
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[I just did this for Grand Rapids, Michigan].
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Click on one of the tops search results. Most often it's an ad for one of the wire services / relay networks.
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Explore their catalogue. Pick something that grabs your attention.
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[I found a simple vase arrangement of 10 tulips. It's $44.96]
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Go through the process of getting yourself to the checkout. You'll see they also add on delivery / handling.
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[In this case, it's an additional $16.95....no, it's NOT FREE]
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What can we learn from this exercise?
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Customers will pay $61.91 for delivery of 10 tulips in a cylinder glass vase.
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✨ ✨PEOPLES!!! ✨✨
Stop selling yourself short.
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Stop setting your sights too low.
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Stop playing small.
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Your customers WANT to spend money.
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So, make it EASY for them to spend money.
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Yes, they will ALSO pay for delivery. You don't need to give away your services for free or be the lowest cost provider to get customers.
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No ma'am.
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And yes, one day, we can more about the wire services / relay networks...but today, let us focus on the fact that your customers WILL PAY THAT MUCH
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Yes ma'am.
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