Modern Education for Modern Designers – Business Training for Florists

Conquer the Business of Flowers

Online Business Training for Florists

Our industry is changing.

No longer is having lots of Instagram followers or a formal qualification enough to guarantee success.

Our mission is to make it easier for florists to figure out how to build successful businesses, weaving together modern marketing tactics, easy profitability frameworks and simple design mechanics.

In Person Workshops

Join Kathleen and her team in two days of flowering + business magic to reset and refine your approach.

Flower Boss Bootcamp

Get access to all the tools you need to build a profitable flower business in less than 6 months.

Online 1:1
VIP Day

Deep dive into specific challenges, level up your leadership and take your business to new heights.

Free Business Masterclass

Get immediate access to this online training, sharing the three secrets to a profitable flower business. If you're on a mission to learn floristry, this training is a great roadmap to follow.

YouTube

Step by step tutorials, insider secrets and how-to guides – come learn from Kathleen and level up your flower + business know-how on YouTube. Whether you're looking for help getting found on Instagram, how to set up a money-making website or unexpected design tips, you'll be sure to learn something super helpful!

Learn Floristry + Biz Tips On Our Blog

Get the inside scoop on all things flowers + business and learn floristry like a boss.

NEW

Flower Shop Operations – 4 Tips for Managing Your Cash Flow

8 Website Must-Haves for Florists

How to Wedding Florist Consults With Ease – 5 Questions to Ask Your Clients

Older Posts

Passion

We've all fallen in love with the magic of floristry – whether you're formally qualified, self taught or somewhere in between, your gifts are welcome here.

Profitability

Let's be honest, likes don't pay the bills. It's time to step up your game, stop giving away your work and let's show the world what you're made of!

Purpose

You were called to work with flowers for a reason. The world needs your work now more than ever and it's finally time to stop playing small peoples!

Recent Client Feedback

Your workshop is just brilliant because it's so down to earth. You say how it is. It's easy to relate to and you're sharing all the secrets. It’s totally amazing and I 100% recommend florists new + old need to sign up now!

Nancy, St. Charles, IL

That confidence that I just gain, it's huge. The confidence I get just from just hearing other stories and listening, it makes me go, "Yeah, I can do it."

Ash, Australia

Kathleen is by your side every step of the way. She walks you through the process and gives you the confidence to take on any new challenge or opportunity. I am so grateful.

Gerilynn, Altanta, GA

I've finally learned there really are no flower police. No is going to come along and tell me I'm doing it wrong! I'm so glad I invested in this work and knowing I have the tools to make it happen is a game-changer.

Sherrill, United Arab Emirates

These systems work! I've added more than $140,000 in revenue to my business (and that's during a global pandemic).

Emily, Australia

I've made so much more progress than I even thought possible. I have confidence in my pricing. I'm clear on my branding and I have so much more understanding of what really matters when it comes to getting customers.

Karen, New Zealand

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YOU GET TO DECIDE.

No matter what the outcome of Mother's Day.

No matter how many customer complaints you receive.

No matter the end results.

You get to be freaking proud of yourself for showing up.

For being bold and courageous and jumping in with two feet.

Grab the gin and decide now how you want to celebrate.

And feel the relief of remembering that Mother's Day only happens once a year. (That's the best bit, ain't it?)

Yes, there is always room for improvement.

Yes, there's always something you'd do differently next time and always something to learn.

And yes, the outcome, the results of this crazy period don't mean anything other than you're awesome.

You're helping the humans share love and joy and so much goodness.

And you went for it.

You showed up and did the thing.

Grab the gin and let's go!!!

💖

Feel like your customers aren't really willing to

Rules are meant to be broken.

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Let's talk about the increased price of wholesale flowers.

The magical combination of supply chain issues, labour shortages, challenging growing conditions, severe weather and, yes, increased demand is putting more pressure on wholesale flowers than ever.

It is very likely that every time you pick up your wholesale flowers, you're going to experience a little sticker shock.

Particularly if you've been in a business for a few years.

(Do you remember the good old days when a bunch of gerbera daisies was $4!?!?! Now, they're more like $14.)

But, if you're anything like me, you feel bad about raising your prices.

Your worried your customers are going to run screaming in the other direction, right?

One of the best lessons I learned early on in COVID was this: Feeling bad doesn't help anyone.

Feeling bad doesn't help your customers.

Feeling bad doesn't help your business.

Feeling bad doesn't help the growers.

Feeling bad doesn't help this industry.

You know who doesn't feel bad for raising their prices?

IKEA.

I bought a bookshelf from them 18 months ago for $199. Now, it's $269. That's a 35% price increase.

They're not apologising for it.

They've just raised their prices in line with the supply challenges they're facing and saying, "Hey, do you wanna buy this? It's awesome".

What can we learn from this?

1. You don't need to apologise.
2. You don't need to feel bad.

As the CEO of your business, it's your job to look out for the health of your business.

That usually feels awkward AF.

And that's OK.

💖

If only they had told us how much math we had to d

Online Business Training for Florists